Who's Googling You? Leveraging Social Media for the Job Search

Amanda Clay PowersVirtual Reference / Social Media Librarian MSU Libraries February 8, 2012

YES!andSort of…

 75% of companies have policies that require review of reputational data 79% of recruiters and HR professionals are looking Crosstab Market Research Report for Microsoft January 2010

 43% from LinkedIn 32% from Twitter 25% from Facebook Marketwire.com 2011

 18.4 Million Americans credit 10.2 Million Americans credit 8.0 Million Americans credit Marketwire.com November 2011

Mashable.com 2012

Reppler.com 2011

Crosstab Market Research Report for MicrosoftJanuary 2010

 Personality Professional qualifications Creativity Communication skills Well-rounded Comments from others 2009 Harris Interactive Study for CareerBuilder.com

 Socioclean.com ◦ Free in part ◦ Facebook and Twitter ◦ IDs from Specialized Dictionary ◦ Targeted removal of individual problems ◦ Needs to be Customized ◦ Can be slow Exfoliate app for Android (FB) ◦ Free ◦ Can be slow ◦ Only for Android ◦ Removes by time period or or type

 Facebook ◦ Clean up Timeline ◦ Make Friend Lists ◦ Adjust Privacy Settings Twitter ◦ Make Twitter Private ◦ Obscure Your Name/Handle ◦ Go Through By Tweet ◦ Create a Professional Twitter Accout LinkedIn ◦ Shouldn’t need to!

 Be Consistent and Unique in Branding Bend Google to Your Will: Try Google+ Create a Public View on Facebook Create a Professional Twitter Account Consider a Personal Website Get SEO to Work for You

 24% have disciplined an employee for activity on social networks 25% are actively monitoring activity 40% are passively monitoring activity Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009.

◦ Employers Disregard Candidates Because of Email Content  Candidate used emoticons  Candidate used text language in an email or job application Email Still Matters 2009 Harris Interactive Study for CareerBuilder.com

Your Online Presence IS Your Interview

 Wortham, Jenna. “More Employers Use Social Networks to Check Out Applicants.” New York Times: Technology Bits. August 20, 2009. Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. A Survey by the Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009. Job Screening with Social Networks: How are Employers Screening Job Applicants. 2011 http://www.reppler.com Online Reputation in a Connected World. Crosstab Market Research Report for Microsoft. January 2010. Roberts, Donna. Branding And How It Works In The Social Media Age. http://aytm.com/blog/research-junction/branding-and-how-it-works- in-the-social-media-age/. January 2012 Social Job Seekers Getting Ahead: Jobvite Survey Reveals One in Six Workers Successfully Used Social Networks to Get Hired http://www.marketwire.com/press-release/social-job-seekers-getting- ahead-jobvite-survey-reveals-one-six-workers-successfully- 1587676.htm. November 2011

Amanda Clay Powers Assistant ProfessorSocial Media / Business / AgricultureMississippi State University Libraries apowers@library.msstate.edu Gtalk: amandaclaypowers For the rest, just:

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Who's Googling You? Leveraging Social Media for the Job Search

by Amanda Clay Powers on Feb 12, 2012

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Who’s Googling You? Leveraging Social Media for the Job Search — Presentation Transcript