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Who's Googling You? Leveraging Social Media for the Job Search
 

Who's Googling You? Leveraging Social Media for the Job Search

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A talk given to the Mississippi State University MBA Association on February 8, 2012.

A talk given to the Mississippi State University MBA Association on February 8, 2012.

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http://schools.spsd.sk.ca 1862
http://www.scoop.it 893
http://lonewolflibrarian.wordpress.com 360
http://www.amandaclaypowers.com 113
http://www.library.ceu.hu 8
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  • I'm sorry I'm a little late on responding to you about what we would like for you to speak about. We are very interested in that Facebook clean-up site that Lyle told us you knew a lot about. We would like for you to hit on some things about how to keep any social network clean since most everybody has access to it, and how to get connected with each other and out professors while in college. We're in the Hearin Leadership Program, so we should all try to network with one another, because we are supposed to be the leaders on campus and when we leave, and we need to try to network with professionals on campus and in the community for recommendation letters, etc. So, some tips and tools for that. If you have any more questions, just let me know!

Who's Googling You? Leveraging Social Media for the Job Search Who's Googling You? Leveraging Social Media for the Job Search Presentation Transcript

  • Amanda Clay PowersVirtual Reference / Social Media Librarian MSU Libraries February 8, 2012
  • YES!andSort of…
  •  75% of companies have policies that require review of reputational data 79% of recruiters and HR professionals are looking Crosstab Market Research Report for Microsoft January 2010
  •  43% from LinkedIn 32% from Twitter 25% from Facebook Marketwire.com 2011
  •  18.4 Million Americans credit 10.2 Million Americans credit 8.0 Million Americans credit Marketwire.com November 2011
  • Mashable.com 2012
  • Reppler.com 2011
  • Crosstab Market Research Report for MicrosoftJanuary 2010
  •  Personality Professional qualifications Creativity Communication skills Well-rounded Comments from others 2009 Harris Interactive Study for CareerBuilder.com
  •  Socioclean.com ◦ Free in part ◦ Facebook and Twitter ◦ IDs from Specialized Dictionary ◦ Targeted removal of individual problems ◦ Needs to be Customized ◦ Can be slow Exfoliate app for Android (FB) ◦ Free ◦ Can be slow ◦ Only for Android ◦ Removes by time period or or type
  •  Facebook ◦ Clean up Timeline ◦ Make Friend Lists ◦ Adjust Privacy Settings Twitter ◦ Make Twitter Private ◦ Obscure Your Name/Handle ◦ Go Through By Tweet ◦ Create a Professional Twitter Accout LinkedIn ◦ Shouldn’t need to!
  •  Be Consistent and Unique in Branding Bend Google to Your Will: Try Google+ Create a Public View on Facebook Create a Professional Twitter Account Consider a Personal Website Get SEO to Work for You
  •  24% have disciplined an employee for activity on social networks 25% are actively monitoring activity 40% are passively monitoring activity Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009.
  • ◦ Employers Disregard Candidates Because of Email Content  Candidate used emoticons  Candidate used text language in an email or job application Email Still Matters 2009 Harris Interactive Study for CareerBuilder.com
  • Your Online Presence IS Your Interview
  •  Wortham, Jenna. “More Employers Use Social Networks to Check Out Applicants.” New York Times: Technology Bits. August 20, 2009. Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. A Survey by the Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009. Job Screening with Social Networks: How are Employers Screening Job Applicants. 2011 http://www.reppler.com Online Reputation in a Connected World. Crosstab Market Research Report for Microsoft. January 2010. Roberts, Donna. Branding And How It Works In The Social Media Age. http://aytm.com/blog/research-junction/branding-and-how-it-works- in-the-social-media-age/. January 2012 Social Job Seekers Getting Ahead: Jobvite Survey Reveals One in Six Workers Successfully Used Social Networks to Get Hired http://www.marketwire.com/press-release/social-job-seekers-getting- ahead-jobvite-survey-reveals-one-six-workers-successfully- 1587676.htm. November 2011
  • Amanda Clay Powers Assistant ProfessorSocial Media / Business / AgricultureMississippi State University Libraries apowers@library.msstate.edu Gtalk: amandaclaypowers For the rest, just: