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Personal branding for BIS 3233

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Putting Social Media To Work: Personal Branding and Your Career

Putting Social Media To Work: Personal Branding and Your Career

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  • I'm sorry I'm a little late on responding to you about what we would like for you to speak about. We are very interested in that Facebook clean-up site that Lyle told us you knew a lot about. We would like for you to hit on some things about how to keep any social network clean since most everybody has access to it, and how to get connected with each other and out professors while in college. We're in the Hearin Leadership Program, so we should all try to network with one another, because we are supposed to be the leaders on campus and when we leave, and we need to try to network with professionals on campus and in the community for recommendation letters, etc. So, some tips and tools for that. If you have any more questions, just let me know!
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    • 1. PUTTING SOCIALMEDIA TO WORK:PERSONAL BRANDING ANDYOUR CAREER A M A N D A C L AY P O W E R S VIRTUAL REFERENCE PROJECT MANAGER SOCIAL MEDIA LIBRARIAN M I S S I S S I P P I S TAT E U N I V E R S I T Y LIBRARIES APRIL 5, 2012
    • 2. SOCIAL MEDIA = THE NEW RÉSUMÉ??? YES! and Sort of…
    • 3. FACT: POTENTIAL EMPLOYERS WILL GOOGLE YOU
    • 4. FACT: YOUR REPUTATION MATTERS 75% of companies have policies that require review of reputational data 79% of recruiters and HR professionals are looking Crosstab Market Research Report for Microsoft January 2010
    • 5. Mashable.com 2012
    • 6. Reppler.com 2011
    • 7. Crosstab Market Research Report for Microsoft January
    • 8. FACT: THERE ARE SOME PROBLEMS
    • 9. FACT: YOU CAN TAKE ADVANTAGE OF THIS• Be Consistent and Unique in Branding• Bend Google to Your Will: Try Google+• Create a Public View on Facebook• Create a Professional Twitter Account• Consider a Personal Website• Get SEO to Work for You
    • 10. “SUPER SOCIAL” JOB SEEKERS GETTING JOBREFERRALS BY NETWORK 43% from LinkedIn 32% from Twitter 25% from Facebook Marketwire.com 2011
    • 11. FACT: PEOPLE ARE GETTING JOBS USING SOCIAL MEDIA 18.4 Million Americans credit 10.2 Million Americans credit 8.0 Million Americans credit Marketwire.com November 2011
    • 12. FACT: SOCIAL MEDIA CAN GET YOU A JOB (MAYBE) Personality Professional qualifications Creativity Communication skills Well-rounded Comments from others 2009 Harris Interactive Study for CareerBuilder.com
    • 13. FACT: YOU CAN MAKE IT WORK FOR YOU
    • 14. CLEAN IT UP—TOOLS ARE OUT THERESocioclean.com Free in part Facebook and Twitter IDs from Specialized Dictionary Targeted removal of individual problems Needs to be Customized Can be slowExfoliate app for Android (FB) Free Can be slow Only for Android Removes by time period or or type
    • 15. FACT: YOU CAN DO IT YOURSELFFacebook Clean up Timeline Make Friend Lists Adjust Privacy SettingsTwitter Make Twitter Private Obscure Your Name/Handle Go Through By Tweet Create a Professional Twitter AccoutLinkedIn -- Shouldn’t need to!
    • 16. FACT: IT’S NOT JUST HIRING EITHER24% have disciplined an employee for activity on social networks25% are actively monitoring activity40% are passively monitoring activity Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009.
    • 17. FREEBIE: IT’S MORE THAN JUST SOCIAL MEDIAEmployers Disregard Candidates Because of Email Content Candidate used emoticons Candidate used text language in an email or job application Email Still Matters 2009 Harris Interactive Study for CareerBuilder.com
    • 18. SO WHAT IS THE NEXT STEP? Your Online Presence IS Your Interview
    • 19. FACT: YOU CONTROL YOUR IMAGE• Pick a Brand Name for Yourself & Create an Email Account• Start Using It and Show Off Your Talent(s) • Google Plus • LinkedIn• Investigate Your Industry • Twitter • Facebook• Pick Your Move • Add Social Media That Works for You • Demonstrate Expertise • Network
    • 20. CITEDWortham, Jenna. “More Employers Use Social Networks to Check Out Applicants.” New York Times: Technology Bits. August 20, 2009.Facebook, Twitter, LinkedIn and Compliance: What Are Companies Doing. A Survey by the Health Care Compliance Association and the Society for Corporate Compliance and Ethics. 2009.Job Screening with Social Networks: How are Employers Screening Job Applicants. 2011 http://www.reppler.comOnline Reputation in a Connected World. Crosstab Market Research Report for Microsoft. January 2010.Roberts, Donna. Branding And How It Works In The Social Media Age. http://aytm.com/blog/research-junction/branding-and-how-it-works-in-the-social- media-age/. January 2012Social Job Seekers Getting Ahead: Jobvite Survey Reveals One in Six Workers Successfully Used Social Networks to Get Hired http://www.marketwire.com/press- release/social-job-seekers-getting-ahead-jobvite-survey-reveals-one-six-workers- successfully-1587676.htm. November 2011
    • 21. QUESTIONS? LET’S TALK. Amanda Clay Powers Assistant Professor Virtual Reference Project ManagerSocial Media / Business / AgricultureMississippi State University Libraries apowers@library.msstate.edu Gtalk: amandaclaypowers For the rest, just: