About Amanda Clay Powers is an assistant professor, virtual reference project manager, ag and life sciences librarian and the chair of the 2.0 initiative and Emerging Technologies Summit at the MSU Libraries. She manages the libraries’ Facebook presence and virtual reference program including chat, email and social networking services. She speaks nationally on issues related to managing identity in social networks and assessing the value of a social media presence for libraries. Her research focuses on using data gathered from virtual reference transactions to make the library more relevant and accessible, including applying this assessment to web design.