Presentation: Web Analytics

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A presentation for class on the basics of web analytics.

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Presentation: Web Analytics

  1. 1. YOU CAN’TIMPROVEWHAT YOU DON’TMEASURE
  2. 2. WHY BOTHER?
  3. 3. WHAT SHOULD YOUTRACK
  4. 4. TRAFFIC SOURCES 1. Direct Navigation 2. Referral Traffic 3. Search Traffic
  5. 5. searchEnginesources
  6. 6. keywordreferrals
  7. 7. keywordCONVERSIONS
  8. 8. INDEXEDPAGES
  9. 9. BOUNCER AT E
  10. 10. HOW SHOULD YOUTRACK
  11. 11. PAID TOOLS FREE TOOLS• Omniture • Google Analytics• Fireclick • Yahoo! Web Analytics• Mint • Clicky Web Analytics• Sawmill Analytics • Piwik Open Source Analysis• Clicktale • Woopra Website Tracking• Coremetrics • AWStats• Unica Affinium NetInsight
  12. 12. MY TOP PICK:GOOGLE ANALYTICS
  13. 13. NOW WHAT?
  14. 14. TROUBLESHOOTING • FALLING TRAFFIC FROM ONE SEARCH ENGINE • FALLING TRAFFIC FROM MULTIPLE SEARCH ENGINES • FLUCTUATIONS
  15. 15. ADDITIONAL RESOURCES • Google Webmaster TOOLS • Feedburner • Klout

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