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Presentation: Web Analytics
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Presentation: Web Analytics

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A presentation for class on the basics of web analytics.

A presentation for class on the basics of web analytics.

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    Presentation: Web Analytics Presentation: Web Analytics Presentation Transcript

    • YOU CAN’TIMPROVEWHAT YOU DON’TMEASURE
    • WHY BOTHER?
    • WHAT SHOULD YOUTRACK
    • TRAFFIC SOURCES 1. Direct Navigation 2. Referral Traffic 3. Search Traffic
    • searchEnginesources
    • keywordreferrals
    • keywordCONVERSIONS
    • INDEXEDPAGES
    • BOUNCER AT E
    • HOW SHOULD YOUTRACK
    • PAID TOOLS FREE TOOLS• Omniture • Google Analytics• Fireclick • Yahoo! Web Analytics• Mint • Clicky Web Analytics• Sawmill Analytics • Piwik Open Source Analysis• Clicktale • Woopra Website Tracking• Coremetrics • AWStats• Unica Affinium NetInsight
    • MY TOP PICK:GOOGLE ANALYTICS
    • NOW WHAT?
    • TROUBLESHOOTING • FALLING TRAFFIC FROM ONE SEARCH ENGINE • FALLING TRAFFIC FROM MULTIPLE SEARCH ENGINES • FLUCTUATIONS
    • ADDITIONAL RESOURCES • Google Webmaster TOOLS • Feedburner • Klout