Presentation: Web Analytics

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A presentation for class on the basics of web analytics.

A presentation for class on the basics of web analytics.

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Transcript

  • 1. YOU CAN’TIMPROVEWHAT YOU DON’TMEASURE
  • 2. WHY BOTHER?
  • 3. WHAT SHOULD YOUTRACK
  • 4. TRAFFIC SOURCES 1. Direct Navigation 2. Referral Traffic 3. Search Traffic
  • 5. searchEnginesources
  • 6. keywordreferrals
  • 7. keywordCONVERSIONS
  • 8. INDEXEDPAGES
  • 9. BOUNCER AT E
  • 10. HOW SHOULD YOUTRACK
  • 11. PAID TOOLS FREE TOOLS• Omniture • Google Analytics• Fireclick • Yahoo! Web Analytics• Mint • Clicky Web Analytics• Sawmill Analytics • Piwik Open Source Analysis• Clicktale • Woopra Website Tracking• Coremetrics • AWStats• Unica Affinium NetInsight
  • 12. MY TOP PICK:GOOGLE ANALYTICS
  • 13. NOW WHAT?
  • 14. TROUBLESHOOTING • FALLING TRAFFIC FROM ONE SEARCH ENGINE • FALLING TRAFFIC FROM MULTIPLE SEARCH ENGINES • FLUCTUATIONS
  • 15. ADDITIONAL RESOURCES • Google Webmaster TOOLS • Feedburner • Klout