Your SlideShare is downloading. ×
PAGE 1 OF GOOGLE  SEARCH ENGINE OPTIMIZATION
“For a generation of customers usedto doing their buying research viasearch engine, a company’s brand isnot what the compa...
HOW DOES SEARCH WORK?• Three kinds of traffic:  – Direct   – Referral  – Search• Sites indexed by spiders or robots  – Com...
HOW DO YOU SEO?•   Site map         •   Alt tags•   Page hierarchy   •   Keywords•   Page title       •   Content•   URLs ...
THE ORGANIZED SITE• Site map and page hierarchy  –Shallow  –Connected
WHAT’S IN A NAME• Page title  –Watch out for length: (65-75   characters )  –Keep keywords close to the front.  –Should be...
EXAMPLE: PAGE TITLES                       CREDIT: SEOMOZ.ORG
LINKS MATTER• URLs  –Should be descriptive, relevant  –Shorter is better  –Keyword use is important  –Use hyphens to separ...
EXAMPLE: GOOD LINKING PRACTICES                             CREDIT: SEOMOZ.ORG
GOOD BONES• Code  – Important info should be in HTML• Meta tags  – Robots: noindex, nofollow, etc.  – Description: Snippet...
A FEW WORDS ON KEYWORDS• Use words your customers use• Use mix of keywords• At least 2-3 times in body of page,  more if l...
EXAMPLE: OPTIMAL KEYWORD PLACEMENT                              CREDIT: SEOMOZ.ORG
THE MEAT OF THE THING• Content should be:  –Unique  –Relevant  –Updated frequently  –Canonicalized
WHO YOU KNOW• Back links  – Links from popular sites  – Links from topic community  – Links from trusted domains  – Anchor...
HOW TO GET BACKLINKS• Editorial Links  – News articles  – Blog posts• Outreach Links  – Blogroll link swaps  – Site direct...
IN SUMMARY• Many contributing factors• Requires practice• Stay organized• Keep subject of site in mind• Resource: 15-Minut...
THE GOLDEN RULEKeep your site clean, organized andsimple. It should be easy to navigatefor both humans AND robots.
Upcoming SlideShare
Loading in...5
×

Presentation: SEO Basics

680

Published on

A presentation for class on the basics of implementing search engine optimization (SEO).

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
680
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Presentation: SEO Basics"

  1. 1. PAGE 1 OF GOOGLE SEARCH ENGINE OPTIMIZATION
  2. 2. “For a generation of customers usedto doing their buying research viasearch engine, a company’s brand isnot what the company says it is, butwhat Google says it is.” C H R I S A N D E R S ON , E D I T O R -I N - CHI EF O F W I R E D
  3. 3. HOW DOES SEARCH WORK?• Three kinds of traffic: – Direct – Referral – Search• Sites indexed by spiders or robots – Component of search engine that indexes web sites automatically. A search engine’s crawler (also called a spider or robot), copies web page source code into its index database and follows links to other web pages. (Source: Anvil Media glossary)• SEO makes sites spider-friendly
  4. 4. HOW DO YOU SEO?• Site map • Alt tags• Page hierarchy • Keywords• Page title • Content• URLs • Text links• Code • Back links• Meta tags
  5. 5. THE ORGANIZED SITE• Site map and page hierarchy –Shallow –Connected
  6. 6. WHAT’S IN A NAME• Page title –Watch out for length: (65-75 characters ) –Keep keywords close to the front. –Should be descriptive, readable, impactful –Use titles to increase branding awareness
  7. 7. EXAMPLE: PAGE TITLES CREDIT: SEOMOZ.ORG
  8. 8. LINKS MATTER• URLs –Should be descriptive, relevant –Shorter is better –Keyword use is important –Use hyphens to separate words in URLs
  9. 9. EXAMPLE: GOOD LINKING PRACTICES CREDIT: SEOMOZ.ORG
  10. 10. GOOD BONES• Code – Important info should be in HTML• Meta tags – Robots: noindex, nofollow, etc. – Description: Snippet under search result• Alt tags – Descriptive and keyword-friendly
  11. 11. A FEW WORDS ON KEYWORDS• Use words your customers use• Use mix of keywords• At least 2-3 times in body of page, more if lots of text• At least once in an alt tag• Once in the URL
  12. 12. EXAMPLE: OPTIMAL KEYWORD PLACEMENT CREDIT: SEOMOZ.ORG
  13. 13. THE MEAT OF THE THING• Content should be: –Unique –Relevant –Updated frequently –Canonicalized
  14. 14. WHO YOU KNOW• Back links – Links from popular sites – Links from topic community – Links from trusted domains – Anchor text of incoming links – Fresh links – Link neighborhood – Social network shares
  15. 15. HOW TO GET BACKLINKS• Editorial Links – News articles – Blog posts• Outreach Links – Blogroll link swaps – Site directories• Self-created Links – Blog comments – Forum signature
  16. 16. IN SUMMARY• Many contributing factors• Requires practice• Stay organized• Keep subject of site in mind• Resource: 15-Minute SEO Checklist http://www.webconfs.com/15-minute-seo.php• Resource: Google Webmaster Guidelines http://support.google.com/webmasters/bin/ans wer.py?hl=en&answer=35769• Warning: Abusive SEO (spam) is dangerous.
  17. 17. THE GOLDEN RULEKeep your site clean, organized andsimple. It should be easy to navigatefor both humans AND robots.

×