Mobile Couponing &  Deal Sites Amanda Ahler, Jonathan Crabtree, Liz Hyland, Alexandria Sposito
Mobile Couponing and Deal Sites <ul><ul><li>History of Couponing </li></ul></ul><ul><ul><li>Coupons Today </li></ul></ul><...
History of Couponing <ul><ul><li>1887 : Coca-Cola introduces coupons </li></ul></ul><ul><ul><li>1890' s: due to the succes...
History of Couponing <ul><ul><li>1960's:  Nuclear family </li></ul></ul><ul><ul><li>1980's:  Coupons associated with perio...
Coupons Today <ul><ul><li>E-Coupons </li></ul></ul><ul><ul><ul><li>Coupon sites </li></ul></ul></ul><ul><ul><ul><li>Level-...
E-Coupons <ul><ul><li>Encourages repeart purchases </li></ul></ul><ul><ul><li>Increasing product awareness </li></ul></ul>...
Coupon sites <ul><ul><li>Retail </li></ul></ul><ul><ul><ul><li>Retail Me Or Not </li></ul></ul></ul><ul><ul><li>Student Co...
Level-Up <ul><ul><li>LevelUp works with merchants to create the best deals in your city </li></ul></ul><ul><ul><li>Each bu...
LevelUp <ul><li>Better for Consumers: </li></ul><ul><ul><li>Get introduced to the best places in town with an unbeatable d...
LevelUp <ul><li>Better for the Community: </li></ul><ul><ul><li>Adds value to every community </li></ul></ul><ul><ul><li>S...
Deal Sites <ul><ul><li>Acquires new customers and generates sales quick </li></ul></ul><ul><ul><li>No upfront costs </li><...
Groupon <ul><ul><li>What is Groupon? </li></ul></ul><ul><ul><li>Potential Problems </li></ul></ul><ul><ul><li>Valued at $....
Groupon <ul><ul><li>Launched in November 2008 in Chicago </li></ul></ul><ul><ul><li>Created by Andrew Mason </li></ul></ul...
 
Living Social <ul><ul><li>Deals on Smart-phones </li></ul></ul><ul><ul><li>Example </li></ul></ul><ul><ul><li>Fast growing...
Other Deal Sites <ul><ul><li>Save Your Tuition   </li></ul></ul><ul><ul><li>Kzoo Drinks </li></ul></ul>
New Coupon Sites coming out  <ul><ul><li>Zaarly  </li></ul></ul><ul><ul><li>Free Online Coupons Guide   </li></ul></ul><ul...
What's next? <ul><ul><li>The switch to wireless </li></ul></ul><ul><ul><li>DNA Discounts </li></ul></ul>
Questions??
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Mobile Coupons and Deal Sites

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Wester Evolution's final teaching presentation for #MKT3730

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  • Within two decades 1 in every 9 Americans had received a free Coca-Cola
  • Sunday morning coupon clipping Would often take of 2/3 of the newspaper Popular because they could be printed at unlimited quantities
  • Mobile couponing redemption rates often exceed 50%, while paper coupons typically have a redemption rate of .2% to 2%
  • Deal of the day discount: If a certain number of people sign up for the offer, then the deal becomes available to all Small businesses becoming swamped with too many customers
  • Soon after the initial launch they expanded to Boston, New York City, and Toronto It&apos;s first deal was a half-price offer for pizzas from the restaurant on the first floor of its building in Chicago
  • Founded by 4 friends in 2007
  • Mobile Coupons and Deal Sites

    1. 1. Mobile Couponing & Deal Sites Amanda Ahler, Jonathan Crabtree, Liz Hyland, Alexandria Sposito
    2. 2. Mobile Couponing and Deal Sites <ul><ul><li>History of Couponing </li></ul></ul><ul><ul><li>Coupons Today </li></ul></ul><ul><ul><li>What will happen in the future </li></ul></ul>
    3. 3. History of Couponing <ul><ul><li>1887 : Coca-Cola introduces coupons </li></ul></ul><ul><ul><li>1890' s: due to the success of Coke, other companies begin using coupons to promote their products </li></ul></ul><ul><ul><li>1930's : Use of coupons grew rapidly because of the Depression </li></ul></ul><ul><li>  </li></ul>
    4. 4. History of Couponing <ul><ul><li>1960's: Nuclear family </li></ul></ul><ul><ul><li>1980's: Coupons associated with periodicals </li></ul></ul><ul><ul><li>1990's: E-coupons emerged </li></ul></ul>
    5. 5. Coupons Today <ul><ul><li>E-Coupons </li></ul></ul><ul><ul><ul><li>Coupon sites </li></ul></ul></ul><ul><ul><ul><li>Level-up </li></ul></ul></ul><ul><ul><li>Deal Sites </li></ul></ul><ul><ul><ul><li>Groupon </li></ul></ul></ul><ul><ul><ul><li>Local Sites </li></ul></ul></ul>
    6. 6. E-Coupons <ul><ul><li>Encourages repeart purchases </li></ul></ul><ul><ul><li>Increasing product awareness </li></ul></ul><ul><ul><li>Mobile couponing redemption rates often exceed 50%, while paper coupons typically have a redemption rate of .2% to 2% </li></ul></ul><ul><ul><li>E-Coupon Video </li></ul></ul>
    7. 7. Coupon sites <ul><ul><li>Retail </li></ul></ul><ul><ul><ul><li>Retail Me Or Not </li></ul></ul></ul><ul><ul><li>Student Coupon Sites </li></ul></ul><ul><ul><ul><li>Campus Special </li></ul></ul></ul><ul><ul><ul><li>My Student Deals </li></ul></ul></ul><ul><ul><ul><li>College Tokens </li></ul></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
    8. 8. Level-Up <ul><ul><li>LevelUp works with merchants to create the best deals in your city </li></ul></ul><ul><ul><li>Each business has three levels of deals: good, better, and best. </li></ul></ul>
    9. 9. LevelUp <ul><li>Better for Consumers: </li></ul><ul><ul><li>Get introduced to the best places in town with an unbeatable deal </li></ul></ul><ul><ul><li>Get rewarded for becoming a regular at the places you love </li></ul></ul><ul><li>Better for Merchants: </li></ul><ul><ul><li>People who love discovered new places </li></ul></ul><ul><ul><li>Introduce consumers to your business and then invite then invite them to be regulars </li></ul></ul>
    10. 10. LevelUp <ul><li>Better for the Community: </li></ul><ul><ul><li>Adds value to every community </li></ul></ul><ul><ul><li>Supports local organizations by partnering with them to create LevelUps </li></ul></ul>
    11. 11. Deal Sites <ul><ul><li>Acquires new customers and generates sales quick </li></ul></ul><ul><ul><li>No upfront costs </li></ul></ul><ul><ul><li>Incredible business exposure </li></ul></ul>
    12. 12. Groupon <ul><ul><li>What is Groupon? </li></ul></ul><ul><ul><li>Potential Problems </li></ul></ul><ul><ul><li>Valued at $.135 billion </li></ul></ul>
    13. 13. Groupon <ul><ul><li>Launched in November 2008 in Chicago </li></ul></ul><ul><ul><li>Created by Andrew Mason </li></ul></ul><ul><ul><li>International </li></ul></ul>
    14. 15. Living Social <ul><ul><li>Deals on Smart-phones </li></ul></ul><ul><ul><li>Example </li></ul></ul><ul><ul><li>Fast growing company in social group buying   </li></ul></ul>
    15. 16. Other Deal Sites <ul><ul><li>Save Your Tuition   </li></ul></ul><ul><ul><li>Kzoo Drinks </li></ul></ul>
    16. 17. New Coupon Sites coming out <ul><ul><li>Zaarly  </li></ul></ul><ul><ul><li>Free Online Coupons Guide   </li></ul></ul><ul><ul><li>yowza </li></ul></ul>
    17. 18. What's next? <ul><ul><li>The switch to wireless </li></ul></ul><ul><ul><li>DNA Discounts </li></ul></ul>
    18. 19. Questions??

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