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Psyche Hospitality Enterprises Ltd.

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PHEL, India (Psyche Hospitality Enterprises Ltd.), is a Hospitality Consultancy Company specialising in the areas of project consultancy, project and operations management, financial consultancy etc. …

PHEL, India (Psyche Hospitality Enterprises Ltd.), is a Hospitality Consultancy Company specialising in the areas of project consultancy, project and operations management, financial consultancy etc. for our clients who range from a small restaurant to a international 5 star hotel chain.


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  • 1. 1
  • 2. OUR BELIEF Pursuit of Excellence Is Akin to Life - “Limitless & Ongoing Forever” OUR OBJECTIVE To Give Excellence in All Spheres of the Tourism & Hospitality Industry by creating Synergies to deliver quality solutions and complete customer satisfaction C reating synergies omplete Solutions ustomer Satisfaction 2
  • 3. An Overview of Professional Services Market Research Management Consultancy Techno-Economic Feasibility Loan Efficiency Syndication Audits Operational Concept Management & PHEL Planning & LL Process Designing Standardisation Education Technical & Planning Training Sales Project & Management Marketin Joint g Ventures & Tie-ups * (This is an overview for details please refer to the profile) 3
  • 4. PHEL India - Project Sites Geographical locations where PHEL India has executed Projects 4
  • 5. Technical Consultancy (Facilities Planning) Psyche Nigam-CMD Hospitality Education SAFEER Restaurant, Nairobi (Kenya) Training Technical Consultancy (Concept Development) Your Friends At PHEL(India) Milestones of achievement 5
  • 6. The Company PHEL, India (Psyche Hospitality Enterprises Ltd.), is a Hospitality Consultancy Company specialising in the areas of project consultancy, project and operations management, financial consultancy etc. for our clients who range from a small restaurant to a international 5 star hotel chain. The vision and commitment to deliver quality service has made PHEL (India) one of the fastest growing hospitality consultancy in India. Having witnessed tremendous growth, the company has diversified into related areas - Hospitality education & training, and Project management services. Our gamut of services ranges from Site analysis to Pre-opening, Project management for Hotels, Design and concept planning, full range of technical services, and management & operations of hotels. The Promoters of PHEL (India) have been advisors to some of the most prestigious clients/ projects such as HYATT REGENCY New Delhi, Radisson New Delhi, Park Sheraton Madras, Holiday Inns Goa, Viceroy Hyderabad et. al. Amongst few of our clients for whom PHEL (India) is currently executing projects are - Hyatt Goa; Meridian Goa; Radisson Bangalore; Raddison Agra; Marina Ludhiana,CarlsonCountryResort Katra; Raddison Ahemdabad, Raddisson Lahore Pakistan. PHEL (India) is providing a wide range of Services for various sizes and categories of Hotels, Resorts, Restaurant Complexes, Multiplexes & Food Services Operations and Management Services. PHEL with an enlarged scope of services is the only Hospitality Consultancy organisation offering TURNKEY Services. The Operational divisions of PHEL are: * Hospitality Consultancy & Management HCD - Project Consultancy Services - Operational Consultancy Services RMI * Management Education & Training  BA in International Hotel Management (Thames Valley University, London)  BA in International Hospitality Administration ( I G N O U)  Diploma in Hospitality (AH& LEI)  Corporate Training Programmes 6
  • 7. ‘Organisation Work Flow Chart’ PHEL & its unique network support structure assist you, by catering to your needs under one roof, this integrated approach to Hotel Consultancy ensures consistency and quality of the end-product which is being delivered by the company. The „PHEL, India Work Flow Chart‟ depicts the scope of services offered at various stages: Site Evaluation Project Feasibility Market Feasibility & Analysis Financial Viability & Projections Loan Syndication Gap Analysis Design & Development Concept Creation Develop. Design Alternatives Detailed Designing Architects Brief on - Concept Resource Technical Planning Planning Facilities Planning & Layouts Pre-commissioning Services Systems Planning & Revamping Timely & cost controlled completion Project Execution Cash flow Management Coordinators & Counsellors Quality control using TQM tools PROJECT COMMISSIONING Creating synergies, Complete Solutions, Customer Satisfaction 7
  • 8. HCD Hotel Consultancy Division (HCD) Based on the statistical information from the department of tourism, and the trends which are emerging for the hospitality and tourism industry in India, it would be right to say that, it is a high growth sector having huge potential in terms of increasing tourist inflow, room nights, category of travellers & likewise. Considering the highly volatile conditions prevailing in the financial and the stock markets, Tourism and Hospitality is one of the few sectors which promises consistent high returns on investment. This scenario has led to a situation where quite a few companies are diversifying into Hotel industry without having any prior knowledge and experience of the industry. Fact remains - Hotel industry is a highly capital-intensive industry , therefore, inadequate know-how, lack of functional experience, no access to strategic market information, and failure to channelise resources - all lead to cost escalation, delays in project execution, and poor overall quality. In simple economic terms, poor Returns On Investment. PHEL, India comes to your rescue and makes sure the timely and cost effective completion of the project and provides value-added services by way of developing a product which is highly marketable, with standardised quality and is rightly positioned in the market. (The Concept) (The Reality) Following are the various standardised Consultancy packages which we offer as part of our Hotel Consultancy services. Apart from the services mentioned below under the heads of technical, operational and HR development services, we, also specialise in designing customised operational packages to suit the client specific needs and resources. While offering these customised operational packages, we conduct a detailed research to understand the processes and functions for which the customised Consultancy packages are to be designed and implemented.. 8
  • 9. HCD HCD offers various Technical, Operational and HR Consultancy packages for on-going, newly commissioned and yet to be commissioned projects. Nature of Service TITLE Design & Detailed Hotel Training Total Consultancy Audit Package Package Package Technical Consultancy Techno Economic Feasibility Report Technical Consultancy Food & Beverage Consultancy Technical Consultancy Kitchen Planning Technical Consultancy Concept Planning Technical Consultancy Architectural & Interior Design Technical Consultancy Designing Work flow Systems Operations Consultancy Marketing & Promotion strategies Operations Consultancy Customer Care Management Operations Consultancy Developing Control systems Operations Consultancy Operational Efficiency Audits Operations Consultancy Process Standardisation Operations Consultancy Hygiene / Safety Audit Operations Consultancy IT requirement Analysis HR Development HR generation & regeneration HR Development Skill analysis & training: HR Development * Chef's Training Programme HR Development * Effective tele Marketing HR Development * Training Need Analysis HR Development * Front Office Training HR Development * F & B Training HR Development * House Keeping training HR Development * Personal Hygiene Training HR Development * Stress Mgt. Programme 9
  • 10. HCD Project Consultancy Services (PCS) Project Consultancy services (PCS) is one of the strongest areas of PHEL, India and the company has successfully executed 65 project in the areas such as - feasibility, loan syndication, technical planning,, concept designing & development, project coordination, interior designing, and manpower planning & recruitment. Secret of Success - Customer Satisfaction Creating Synergy is Key to our operational success as reflected by our various divisions, we have integrated our services, both, backward and forward. We at PHEL maintain a strong Network of support teams through our various associates; whoosh coupled with our core team of highly qualified and experienced professionals ensures effective delivery of high quality standards, efficiency and client satisfaction. PHEL maintains a lean and mean structure and operates on the basis of customised - RAFT (Rapid Action Functional Teams) to achieve the best results for its clients. For providing business solutions to our clients in a market scenario which is highly volatile and competitive PHEL defines its business activities around the core- competencies of its core team. Broadly the areas are : Project Feasibility TEFR Financial Projections Product Development Concept Feasibility I. Feasibility Market Research As project consultants in this stage we study the market forces at work and their multiplier affects. This involves thorough evaluation & analysis of the factors which are crucial for viability of the project. This in turns forms the foundation for a successful venture. Feasibility is required to conduct the TWOS analysis with respect to the proposed project & the industry II. Concept Design & Development A comprehensive study of the above factors reveals the GAPS which exists in the prevailing market scenario. Around this Gap we then develop alternative concepts and designs for the proposed venture. This “Market Driven approach” ensures that the final product/ service which appear after this stage would be aligned to the market demand & supply, ensuring a highly effective, competitive strategy for developing product differentiation based on the concept. The end result being - a rightly positioned and market specific product. 10
  • 11. HCD III. Technical Planning Our technical planning team hereon takes over from the design & development experts for working out the details of the projects. Right from the architects brief, designing to coordination with various external agencies, technical planning ensures timely and smooth commissioning of the project. IV. Project Co-Ordination & Management Services MOTTO of The Team: Deliver the Project: As Specified On Schedule Within Budget Construction Management Extraordinary Pre-Construction & Management Value Engineering Approach Project Monitoring Consulting & Cost Control PHEL Pre-Commissioning Project Planning & & Completion Procedures Scheduling Management Contracts 11
  • 12. HCD This is the stage where PHEL leverages its strong network by forming project execution teams comprising of experts from those operational & planning areas which are necessary to deliver a quality product from the marketing and economic perspective. Project execution is a highly environment sensitive stage. External environmental factors play a pivotal role and can cause serious delays in executing a projects leading to unforeseen delays and cost escalation. As a results compromise on the quality and pressure on the finances and other resources. We at PHEL as a project mangers ensure the:  timely & cost controlled completion  cash flows management  quality control using TQM tools such as PERT, Quality Circles  coordinators & counselors for external agencies & vendors involved in executing the project 12
  • 13. HCD Operational Consultancy Services (OCS) PHEL is involved in multi-dimensional and diverse range of operationally focused activities, which entails analysis of products, market, operational feasibility, customer behaviour & preferences, developing and implementing process work flows for overall efficiency of the operations. Also, assisting our clients in identifying and developing core competencies to help achieve competitive advantages in terms of product, technology, management, capacity control, and asset management and capital control. Process designs include attractive additional benefits such as architectural and interior designing in such synchronized manner, as to ensure and modulate superior work flows and systems for the better positioning of our client compared its competition. Operational services include Human resource development, recruitment, training (functional and behavioural) for professional skills upgradation and development designing systems for monitoring and appraising the skills. Efficiency audits relating to operations, staff/ employees performances, safety and energy audits and also, includes developing and implementing cost control processes. Hygiene, sanitation, safety, security and fire measures training form an integral, part of our operational services where we are implementing the operational Consultancy as part of the total package. Creating specifications for various operational systems including the purchase and materials management, product restructuring and likewise while keeping the market repositioning, image refurbishment and enhancement which would subsequently lead to improvements of the business opportunities and strengths to capitalise on them. 13
  • 14. RMI Management Education & Training Division - R.M. Institute R M Institute was established in 1995 with the prime objective of preparing professional managers for the future and to equip students with all managerial skills so that they may excel in their lives, achieve all their goals and thus nation and humanity all over the world. Our Mission RMI is committed to the value of equal opportunity for all students in higher education as a contribution to equally social justice. RMI whilst appreciating that the processes of acquiring discriminatory attitudes are subtle and often unconscious, believes that such discrimination impoverishes the community by limiting horizons and restricting choices. RMI aims to provide to the students an environment free from discrimination on the basis of gender, race, caste, religion, age, social class or any other characteristics which may give rise to unequal treatment. RMI's objective is to aim for excellence. We recognises that excellence is not a finite goal but an on-going infinite effort taking one to new challenges and summits. We aim to prepare our students to reach those summits and seek new challenges at all times. Our Objectives RMI realises the long felt concern for quality Management education to equip students and prepare them as professional business managers to meet challenges of change & growth of Indian Industry in the Global context. To provide academically rigorous Masters and Undergraduates level programmes which develop the ability to analyse complex issues, think critically and appreciate alternate perspectives. To provide opportunity for exploration of current management theories and their application to practical issues and strategic planning at the Functional Level. 14
  • 15. RMI To provide an environment for students to develop creative and imaginative yet creditable solution to management issues through personal and interpersonal skills. Courses R.M. Institute offers two types of courses in the field of Hospitality Management B.A. in Hospitality Management This four year course is being conducted in association with Thames Valley University (TVU), London. Highlight of this degree programme is an extensive one year industrial training abroad to expose the budding hoteliers to systems and the best practices in real time work environment. Mentioned below are some of the internationally known organisations where our students have been trained: - Radisson, London - Four Seasons, London - Carnival Cruise Lines, Miami - Hyatt, Atlanta - Choice Hotels, London Diploma in Hospitality Management This three year program, on completion leads to Diploma in hospitality management from American Hotel & Motel Association (AHMA). RMI's philosophy is to emphasize self development and learning. To promote an inquiring and analytical mind, which pro-actively seeks the right knowledge, acquires skills and imbibes the right attitude to the environment and develops a person into a capable and efficient manager. While stressing upon the acquisition of updated theoretical knowledge, RMI lays great emphasis on useful application of this knowledge to actual practices. The philosophy of the programme is to develop young men and women into competent professional managers of tomorrow. 15
  • 16. List of Some of the Prestigious PHEL Clients: Domestic Projects Client Project Size Nature of Consultancy Hyatt Regency, New Delhi 5*, 450 rooms Project Consultants Hotel Raddison New Delhi 5*, 280 rooms Project & Mgt. Hotel Golconda ., Hyderabad 4*, 160 rooms Project consultants Hotel Park Sheraton, Madras 5*, 280 rooms Raddison Resort , Haldia 5*, 80 rooms Project & Technical services Hotel Landmark , Kanpur 4*, 140 rooms Project & Mgt. Hotel Viceroy, Hyderabad 4*, 140 rooms Project consultants Centaur Hotel, New Delhi 5 * Hotel Technical services Hotel Siddharth Continental, New Delhi 5*, 70 rooms Project Consultants Sita Holiday Resorts Pvt. Ltd., Delhi 4*, 72 rooms Project & Management Service Mansingh Group Of Hotels 5*, 100 rooms Management Consultants Cancona Beach Resort, Goa 5*, 58 rooms Management Consultants Malabar Palace, Calicut 4*, 36 rooms Project Consultants Dona Sylvia Resorts, Goa 4*, 50 rooms Project & Mgt. services Hotel Mela Plaza Best Western, Ghaziabad 4*, 80 rooms Project & Management consultants Ansals Hotels & Resorts Project & Development Casino Hotel, Cochin 5*, 100 rooms Project & Management Marina Hotel, New Delhi 4*, 150 rooms Project & Management Holiday Inn Resorts, Goa 5*, 140 rooms Project Consultants Hotel Executive, Bombay 4*, 150 rooms Technical Services & Project Management. Overseas Projects Client Project Size Nature of Consultancy Anuk Hotel, Port Of Sudan, 5*, 350 rooms Project & Management Sudan, AFRICA Consultants Scotts Holdings (P) Ltd, Singapore Hotels & Resorts Project & Development consultants Paro Hotels Project, Bhutan 3*, 50 rooms Project & Management Consultants Safeer Restaurant, Sarova Hotel, 200 Covers Project & Management Consultants Narobi, Kenya. La Pelouse, Country Inn, Mauritius 4*, 60 rooms Project & Management Consultants Mughal Place, Restaurant, New York 100 covers Project consultants Projects With Government Organisation H.P. Tourism Development Corp. Jammu & Kashmir Tourism Development Corp. Meghalaya Tourism Development Corp Goa Tourism Development Corp. Sikkim Tourism Development Corp. 16
  • 17. PROJECTS CLIENTS SCOPE OF SERVICE PROJECT COST UNDERTAKEN “Tourism Destination” Morepen Hotels (Delhi) Planners & Financial Consultants Rs.2500 Crores (Himachal Pradesh) Hilton Chennai Appu Hotels Project Technical Consultancy Rs.135 Crores 250 Rooms Ltd.(Chennai) Hyatt (Goa) Morpen Management Advisory Rs.180 Crores 250 Rooms Laboratries(Delhi) &Development Consultancy& Project Technical Consultancy Meridien (Goa) Sunset Resorts (Delhi) Management Advisory & Rs.135 Crores Development Consultancy & Project Technical Consultancy Radisson (Ahemdabad) Shalin Suites & Hotels Project Technical Consultancy Rs.30Crores Raddsion, Lahore Project Technical Consultancy $.15 Millon (Pakistan) Chandigrah 250 Rooms Morepen Hotels (Delhi) Management Advisory & Rs.135 Crores Development Consultancy &Project Technical Consultancy 4- star Hotel at MBD Group Project Technical Consultancy Rs.30 Crores Jallandhar 4 – Star Marina Hotels (Delhi) Project Technical Consultancy Rs.25 Crores Hotel(Ludhiana) 120 Rooms 4 – Star Hotel (Agra) Marina Hotels (Delhi) Management Advisory & Rs.30Crores 156 Rooms Development Consultancy & Project Technical Consultancy Raddison Shanti Group (Bangalore) Project Technical Consultancy Rs.60 Crores (Bangalore)150 Rooms 5 Star Hotel Jaipur LLYODS-BHP (Bombay) Management Advisory & Rs.90 Crores 150 Rooms Development Consultancy Health Club Banquet Banarsi Dass Chandiwala Project Technical Consultancy Rs.10Crores and Restaurant Estate (NewDelhi) &Interior Design Complex Country Inn, Katra BMG,Enterprises Project Technical Consultancy Rs.15Crores 4 – Star Hotel In North- GAP Hotels Pvt.Ltd. Techno-Economic Feasibility Study Rs.35 Crores west Delhi Radisson Luxury Crystal Tourism Project & Management Consultancy Rs.42 Crores Health Resort (Bhimtal) Development Corporation Country Inn, Shalin suites & Hotels Project Consultancy Rs.30 Crores Ahemdabad 140 – Suites Bombay 300 Morepen Hotels (Delhi) Management Advisory Rs.300Crores Rooms(Negotiating for &Development Consultancy Project Four Seasons) Consultans Madras 200 Rooms Morepen Resorts (Delhi) Management Advisory Rs.200 Crores (Negotiating for &Development consultancy & Fourseasons) Project Consultants Goa 500 Rooms Morepen Hotels (Delhi) Management Advisory & Project Rs.400 Crores (Negotiating for Consultants Raddison) Noida 120 Rooms Hotel MBD Group Project Technical Consultancy Rs.25 Crores for MBD Group Delhi 400 Rooms Hotel Grover Leasing Co., Ltd TEFR Project, Technical Consultans Rs.30 Crores at airport negotiations on with Hilton Presently also advisor to the ZOOM group that has contracted 11 budget hotels on BOT basis from IRCTC. group has also tied up another 23 projects in the private sector. 17
  • 18. Corporate Office: N-13, Lane W 17 K, Sainik Farms New Delhi 110062, India Ph: +91-11-29555827, 29555006, 29551952 Fax: +91-11-29553685 e-mail: consultancy@thejewelhotels.com Website: http://wwwthejewelhotels.com PHEL, India City Office: X-9, Hauz Khas New Delhi 110016, India Ph. +91-11-26966073,26850945, 6851903 18