Credence - An Introduction

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Founded in 1998, Credence is a management consulting firm in India. The core competency is in Perception Management.

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Credence - An Introduction

  1. 1. Flagship company for group of established businesses Founded in 1998
  2. 2. Overview of the group competencies New Markets Experts: Opportunity Identification, Due-diligence, Business Strategic Representations and Alliances in global markets. Management Consulting Firm with competencies in Finance, Information Technology, Research domains across leading verticals. Expatriate Relocation Solutions firm India International Information Security Research Foundation Our community responsiveness Human Resources services
  3. 3. Overview of services offered by Credence Overview of services offered by Credence Communications Pvt. Ltd. Flagship, Credence PR
  4. 4. Credence Communications • Flagship – Public Relations -Demonstrated capabilities in Perception Management, Business Representation Solutions, Business Consortiums and Corporate Affairs; Reputation Counsel to promoters and C-suite leadership. • Lead Partner - Strategic Business Units and JV’s to add value in niche competencies including infrastructure, information technology, financial advisory • A capable team led by visionary leadership
  5. 5. About Perception Management Services • The next level of brand management and PR where the strategic focus is on the effective management of desired opinion amongst masses of select circles, stakeholders • Over a decade of hands on experience and expertise which assisted us to evolve from corridor of PR services to the select table of Perception Management specialists • Internally developed copyright methodology • Perception Management Service (PMS) portfolio is backed by allied group competencies of primary research (competitor watch program) and management consulting (strategic tectonic shift) to become a comprehensive and realistic deliverable
  6. 6. Value Proposition of Perception Management Services • To review the brand positioning, PR strategy of the Individual/ community/ forum or organization and assess the efficacy of the same through independent assessment of implemented framework. • The key objective is to assess the various components that put together result in perception management and identify avenues for correction • Our suggestions have resulted in higher utilization of the time effort and fiscal investments in the perception management process • To define, implement and maintain a reliable perception management framework
  7. 7. Core Solutions
  8. 8. MAKING INDIA EASY India Entry Strategies Relationship Management, Communication Strategies, Government Affairs We advise global businesses on the most effective communication plans that spread the word and create influence-drivers; Leveraging on our deep understanding of the Indian markets and building on the strength of our networks and relations with decision makers and thought leaders, we can facilitate targeted interactions that will significantly enhance your chances of success. We will help create a buzz, at the right pitch, to the right ears!
  9. 9. Business Consulting, Strategic Sales We assist in business representations to key accounts and prospect lists. Our direct involvement minimizes the transaction times and our local presence ensures connect and continuity. We assist in corporate relocation, legal and financial advisories, scouting for local partners, due- diligence and customized solution-sets. We assist businesses in conceptualization, localization and management of your strategic sales. We assist with support infrastructure in India all the way from the door opening, due-diligence, negotiations, through the deal closure and product launch phase. This directly translates in to shorter implementation, rapid deployment and faster channel execution.
  10. 10. Market Research and Readiness Solutions Our pool of domain experts, research executives and consultants advise on key markets, vertical-specific data analytics, competitor assessments, business appraisals; we assist in product and service testing and create effective go-to-market strategies. Our competencies in relationship management and networking, our deep understanding of the Indian markets, our negotiation skills, our media competencies and our alliances with associates who include the best brains in the consulting business position us optimally to create synergies for our clients and make their India dreams a reality.
  11. 11. We assisted distinguished global companies with our solutions…Recently we offered our services… • For a leading PSU for an European country/ A leading petroleum company from South East Asia/ A preferred vendor of Saudi Aramco/ A security trainings company from Israel – India Entry Strategies – identification of business opportunities, due diligence, scouting for regional alliances • For agri-entrepreneurs – market readiness solutions – research, product development, packaging and penetration. • Advised the promoter family of a widely diversified group on their new education venture • Assisted with management, strategic and operational support for a new retail initiative for a promoter family in South India.
  12. 12. Our solutions suite includes: Research & Analytics Reputation Advisory and Audits Stakeholder Relations Market Readiness Solutions Business Consortiums Government Affairs Business Networking
  13. 13. Leadership
  14. 14. At the helm, Rajesh Dixit Chairman and Managing Director An expert on perception management and an advisor to business owners and C-suite leadership. Served as an advisor to a former Minister of Defence, Government of India Rajesh has advised global leaders like Reliance Industries, Hinduja Group, Euromax Capital et al in various capacities. He has been the arbiter in many sensitive business-political interfaces, acting on behalf of major industrialists in their most delicate and strategic relationships with senior government ministers and officials. Rajesh has spearheaded entry strategies for global companies seeking to set base in India. Rajesh Dixit’s Specialties: Public Affairs Strategy, Government Liaison, Perception Management, Spearhead political strategies, Focus Groups, Opinion influence and Ethical Lobbying.
  15. 15. At a Glance… With a decade of experience in perception management at the highest levels—through frequent interactions with the bureaucracy, government and the media—Rajesh is one of the key players in the Indian and international business and strategic communications arena.
  16. 16. At the helm, Aman Bandvi Strategic advisor on 'Entry & Growth Strategies' in India with focus on core verticals. Advisor to global concerns looking to create a foothold in India. Experienced consortium architect for prestigious projects in Infrastructure, Information Technology and Core domains. Advisor to SME's with global ambitions. Seasoned Reputation Management Expert.
  17. 17. At a Glance… Aman had the honour to distribute awards at the DefenceIndia Aman had the honour to felicitate Excellence Awards, awards to felicitate former defence officers BSF officers at the Pakistan Border who have been successful in their post-retirement pursuits which for their contribution to border security also included companies as Reliance, Tulip etc. Aman has also been invited to speak at various forums on defence and security issues. Seen here, on the dais, with Air Marshal Patney at the Air Dominance and at the IAF HR event
  18. 18. At the helm, Harmeet Singh Director – Relations Architect of consortium planning and bringing able affiliates/businesses to the table - to create synergy in consortiums. Areas of operation include infrastructure, information technology, global trade and expatriate relocation. Harmeet Singh’s Specialties: Negotiation skills, government liaison, branding and identity, Consortium Architect, Global Trade, Human Resources - teambuilding trainings, concept to execution skills in expatriate solutions.
  19. 19. At a Glance… Harmeet and our board advisor, Col (Retd) Anil Shorey giving a presentation on ‘Defence Offsets and Project Management’ to a top global delegation.
  20. 20. Core team: Advisory Board Our strength lies in the credentials of the members of the advisory board • Rajesh Bhardwaj – with more than 15 years of distinguished experience in the corporate sector including impeccable stints with a Big 4 group; architect of benchmarks, policies and strategic frameworks in the domain of Information Technology • Col (Retd) Anil Shorey – A distinguuished Army officer, former spokesman of the Indian Army, an accomplished writer and an authority on security issues and strategy.
  21. 21. Way Forward… Kindly let us know when we could interact to identify avenues wherein we could value add… We would be glad to share our experiences with yourself for the effective achievement of your mission and goals. Contact: Aman Bandvi Director aman@credencepr.com +91 – 92 1234 6882 Corporate: N – 24 A, Green Park Extension, New Delhi – 110016, India

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