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Оцифрованные дети

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Оцифрованные дети

  1. 1. !"#$%& $()% *%+,-./0% . +%12.-.& 3.1/,#% 456 «!"#$%& $()% 7(/(*.. !"#$%&())*+ ,+-#:.%#/+)+)#+ "#$%&*0 -+0)&1&2#3 .%# .%&,#4+)## -&(%& ,15 ,+-+3 25 6+)-57%5 2012 2. “89: ;<=>=?@ - 2012” marketing.hse.ru
  2. 2. !"#$%& %"() %*+#)"2 marketing.hse.ru
  3. 3. ,$-$."&)" screenagers 8,+2(, 9((),/.,, (-(+(, +%#-,- # *"$(: 2 +;%< . 2(#9+.&-.,*, =-( # .1(3+%>,/.,* /% 7+%/, *(>/( 21%.*(?,:#-2(2%-@, % /, 9+(#-( +%##*%-+.2%-@3 marketing.hse.ru
  4. 4. /0102(" 134$5&)54 marketing.hse.ru
  5. 5. 67 8).) 1 %*+#$5 5)*"5 marketing.hse.ru
  6. 6. 90%8"(7 – &$17" “&&:-)” 600 -+1+A()(1&, 10,000 %(,#&6-()"#3, 7&1++ 100,000,000,000 #)-+%)+- 6-%()#"6 marketing.hse.ru
  7. 7. ;"5&$#$ <)=*50 B(6& 2 /,?,)A 9+(2(?&- ?,-. 9,+,? 7+%/(*9 #C 10 9(?+(#-(2 (- 13 ?( 17 ),- 9()@1;A-#& #(B.%)@/"*. #,-&*.. 3 .1 4 .*,A- #(3#-2,//;A #-+%/.B; 2 /.<.68% 9(?+(#-(2 9.$;- #((3C,/.& ,>,?/,2/( 9(?+(#-(2 9()@1;A-#& #(B.%)@/"*. #,-&*.51% ,>,?/,2/( 9(?+(#-(2 9+. (3C,/.. # ?+;1@&*. (-2),%A-#& /% /%9.#%/.,45% #((3C,/.:, /%2.0%B.A 9( ./-,+/,--#%:-%*, 9+(2,+; #(B.%)@/"< #,-,:7 marketing.hse.ru
  8. 8. ;"5&$#$ <)=*D 2(1+%#-; 21#$% “(B.E+(2%//",” ?,-. 2 #+,?/,*#"0+%A- 10,000 =%#(2 2+,*,/. 2 2.?,(.0+", (-9+%2&- .9();=%- 250,000 .*,:)(2 . -,#-(2"< #((3C,/.:,9+(#*(-+&- 20,000 =%#(2 -,),9+(0+%**, 500,000+,)%*/"< #((3C,/.:.8+. 7-(* (/. 9+(2,?;- ).$@ 9,000 =%#(2 2 $(), .9(-+%-&- /, 3(),, 4,000 =%#(2 /% =-,/.,.8 marketing.hse.ru
  9. 9. >($ ?+%+( %".0(: 4$%*$3(-), "3.)....#=,1/,- .< )A3.*": %/%)(**;/.%B.: 6% 2,+&-, =-( 14% ?;*%A-, =-( /%=/;- 9.#%-@ /%=/;- (3C%-@#& 3()@$, 9.#,* ).B(* ).B; 6% 2#9(*/.). ( E.#.+(2%//(: 43% #*,/&- -,),E.#2&1. (-#;-#-2;AC;A #,-@ /% ?+;0;A 18% #=.-%A-, =-( 2#, 9,+,#-%/;- (3C%-@#&9 marketing.hse.ru
  10. 10. @"*4"&)" ?7.$ #.01&75 &017-$5 @"4"*: +8" &"(!10 marketing.hse.ru
  11. 11. “A<)=*$10&&7"” %"()• D(*E(+-/( ?,:#-2;A- # /,#()@.*. .1(3+%>,/.&*., -,#-%*. . 12;%*. (?/(2+,*,//(.• G"#-+%& (3+%3(-% ./E(+*%B... H;)@-.1%?%=/(#-@.• !.1;%)@/(, “=-,/.,”• 8%##.2/(, /%3)A?,/., ;>, /, +%3(-%,-. I-( 9((),/., /, >,)%,- 3"-@ %;?.-(+.,:, (/. =%#-@ ?,:#-2.&.• J/. (>.?%A-, <(-&- . /;>?%A-#& 2 ./-,+%-.2/(: ./E(+*%B.. / +,#;+#%< / (**;/.%B.&<.• 8(-+,3/(#-@ 2 +,%)@/"< (C;C,/.&<.D#-(36A(5 .&2&&%A(: F%>. */, . & 1%3;?;, 9(%>.*/, . & 1%9(*/A . 2(2),. *,/& . & 9(:*; (9(?,)A#@)11 marketing.hse.ru
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  14. 14. B$55+&)-0<)• 8,+#(/%).1.+(2%//%&• H,?.:/( /%#"C,/%&• !(2),%AC%&• !)A=%AC%&, % /, 9+(-%).2%AC%&• !.+;#/%& / 9;3).=/%&14 marketing.hse.ru
  15. 15. C$4*$37? amamontov@hse.ru15 marketing.hse.ru
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