“Mainstream adoption of socialmedia and the ease of access to theInternet have caused this democracyof trends...the average consumer ismore informed about trends infashion and their demand fornewness, paired with the industrysability to manufacture, swiftly resultsin high-end trends hitting massmarket at the same time”Julia Fowler, EDITD
Shoppers who ask pre-purchasequestions via Social Media are10×15 times more likely topurchaseShoppers who read Social Q&Adialogue around a product are3-7x more likely to purchaseinfographic from TurnTo
Wearable Techis set to be the next majortechnology battlegroundand a $10 billionindustry by 2016.http://www.businessoffashion.com/2013/05/amidst-flurry-of-activity-fashion-brands-absent-from-wearables-revolution.html
Nike+ social platform hasmore than 6 millionmembers that use it an averageof 3 times per week.http://econsultancy.com/gr/blog/62412-how-nike-uses-facebook-twitter-pinterest-and-google
Thank you!xo@amaluckyAll photos from http://images.google.com/hosted/life
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