Fashion and social media

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My presentation for London's College of Fashion Fashion Startup Academy

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Fashion and social media

  1. 1. Fashion&Social Media
  2. 2. @amalucky#fashion#tech
  3. 3. Whats the status quoof Fashion online?
  4. 4. $41bnthe second largest andfastest growing e-commerce category in theUS. Source:GP_Bullhound_Research_Online_Fashion_May_2013
  5. 5. The number of apparelsites goes up by126%
  6. 6. Social Media + Fashion=Match Made In Heaven
  7. 7. (Source: ComScore Media Metrix, Europe, May 2012)
  8. 8. [Source: l2thinktank]
  9. 9. Infographic courtesy of eBay Deals.
  10. 10. Social Curation PlatformsNeiman Marcusexperienced a 1800%increase in sales from Lyst
  11. 11. Source: SocialBakers
  12. 12. How has this affected theindustry?
  13. 13. “Mainstream adoption of socialmedia and the ease of access to theInternet have caused this democracyof trends...the average consumer ismore informed about trends infashion and their demand fornewness, paired with the industrysability to manufacture, swiftly resultsin high-end trends hitting massmarket at the same time”Julia Fowler, EDITD
  14. 14. Open Front Row
  15. 15. As liveas it gets!
  16. 16. Crowdsourcing
  17. 17. Social Commerce
  18. 18. Source: L2ThinkTank
  19. 19. ● Driving sales● Shopping withFriends● Pop up Shops
  20. 20. Customer Service
  21. 21. Shoppers who ask pre-purchasequestions via Social Media are10×15 times more likely topurchaseShoppers who read Social Q&Adialogue around a product are3-7x more likely to purchaseinfographic from TurnTo
  22. 22. The Future?
  23. 23. Wearable Techis set to be the next majortechnology battlegroundand a $10 billionindustry by 2016.http://www.businessoffashion.com/2013/05/amidst-flurry-of-activity-fashion-brands-absent-from-wearables-revolution.html
  24. 24. Nike+ social platform hasmore than 6 millionmembers that use it an averageof 3 times per week.http://econsultancy.com/gr/blog/62412-how-nike-uses-facebook-twitter-pinterest-and-google
  25. 25. Thank you!xo@amaluckyAll photos from http://images.google.com/hosted/life
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