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Fashion and social media

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My presentation for London's College of Fashion Fashion Startup Academy

My presentation for London's College of Fashion Fashion Startup Academy

Published in: Technology, Lifestyle, Business
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  • 1. Fashion&Social Media
  • 2. @amalucky#fashion#tech
  • 3. Whats the status quoof Fashion online?
  • 4. $41bnthe second largest andfastest growing e-commerce category in theUS. Source:GP_Bullhound_Research_Online_Fashion_May_2013
  • 5. The number of apparelsites goes up by126%
  • 6. Social Media + Fashion=Match Made In Heaven
  • 7. (Source: ComScore Media Metrix, Europe, May 2012)
  • 8. [Source: l2thinktank]
  • 9. Infographic courtesy of eBay Deals.
  • 10. Social Curation PlatformsNeiman Marcusexperienced a 1800%increase in sales from Lyst
  • 11. Source: SocialBakers
  • 12. How has this affected theindustry?
  • 13. “Mainstream adoption of socialmedia and the ease of access to theInternet have caused this democracyof trends...the average consumer ismore informed about trends infashion and their demand fornewness, paired with the industrysability to manufacture, swiftly resultsin high-end trends hitting massmarket at the same time”Julia Fowler, EDITD
  • 14. Open Front Row
  • 15. As liveas it gets!
  • 16. Crowdsourcing
  • 17. Social Commerce
  • 18. Source: L2ThinkTank
  • 19. ● Driving sales● Shopping withFriends● Pop up Shops
  • 20. Customer Service
  • 21. Shoppers who ask pre-purchasequestions via Social Media are10×15 times more likely topurchaseShoppers who read Social Q&Adialogue around a product are3-7x more likely to purchaseinfographic from TurnTo
  • 22. The Future?
  • 23. Wearable Techis set to be the next majortechnology battlegroundand a $10 billionindustry by 2016.http://www.businessoffashion.com/2013/05/amidst-flurry-of-activity-fashion-brands-absent-from-wearables-revolution.html
  • 24. Nike+ social platform hasmore than 6 millionmembers that use it an averageof 3 times per week.http://econsultancy.com/gr/blog/62412-how-nike-uses-facebook-twitter-pinterest-and-google
  • 25. Thank you!xo@amaluckyAll photos from http://images.google.com/hosted/life

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