Tablets & MobileSo bored! Wish I had an iPadso I could shop!
Smartphones are usedfor activities on-the-go:● “Locating a store” (73% vs. 42% for tablets )● “using a shopping list while shopping” (42% vs. 16% for tablets)● “redeeming a mobile coupon” (36% vs. 11% for tablet owners) survey conducted by Nielsen in Q1 2012,
● Social Video Networks● Shoppable Videos● Interactive TV
SummaryTHE REINVENTION OF RUNWAY SHOWSBackstage* Front Row * The Show * Shopstraight from the runwayCROWDSOURCING & CURATIONCrowdsourcing * Curated commerceMIXING ONLINE & OFF LINEInteractive dressing rooms & mirrors * In-storeuse of iPads & mobile * Interactive storewindows * Interacting with productsSHOP FROM ANYWHERETABLETS & MOBILEVIDEO