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Digital trends for fashion

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  • 1. Digital Trends for Fashion
  • 2. @amalucky Social Media for @TheNextWeb
  • 3. In Fashion one day you are in and the next you are out
  • 4. TheReinventionofRunway Shows
  • 5. Backstage
  • 6. Oscar de la Renta:Live from the Runway on Tumblr
  • 7. Oscar de la Renta Pin the bride!
  • 8. Burberry The Art of Instagram
  • 9. GIFs are bananas!
  • 10. Deal with itFront Row
  • 11. The Show
  • 12. Holograms are HOT!
  • 13. Trunk Showsmake a comeback
  • 14. Crowdsourcing Curation
  • 15. Buzz ConnectionInsights
  • 16. CuratedCommerce
  • 17. Mixing Online & Off line
  • 18. Interactive dressing rooms & mirrors
  • 19. In-store use of iPad & Mobile
  • 20. Interactive store windows
  • 21. Interacting with products
  • 22. Shopfrom anywhere
  • 23. Click& shop
  • 24. ● Polyvore● Fancy● Pinterest● Pinshoppr● Lyst● Svvply
  • 25. Tablets & MobileSo bored! Wish I had an iPadso I could shop!
  • 26. Smartphones are usedfor activities on-the-go:● “Locating a store” (73% vs. 42% for tablets )● “using a shopping list while shopping” (42% vs. 16% for tablets)● “redeeming a mobile coupon” (36% vs. 11% for tablet owners) survey conducted by Nielsen in Q1 2012,
  • 27. Video... made the fashion star?
  • 28. ● Social Video Networks● Shoppable Videos● Interactive TV
  • 29. SummaryTHE REINVENTION OF RUNWAY SHOWSBackstage* Front Row * The Show * Shopstraight from the runwayCROWDSOURCING & CURATIONCrowdsourcing * Curated commerceMIXING ONLINE & OFF LINEInteractive dressing rooms & mirrors * In-storeuse of iPads & mobile * Interactive storewindows * Interacting with productsSHOP FROM ANYWHERETABLETS & MOBILEVIDEO
  • 30. Questions ?
  • 31. Thank you!
  • 32. CreditsLife photo archive hosted by GoogleHeidi Klum wallpaperAnna WintourHeidi Klum