Digital trends for fashion

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Digital trends for fashion

  1. 1. Digital Trends for Fashion
  2. 2. @amalucky Social Media for @TheNextWeb
  3. 3. In Fashion one day you are in and the next you are out
  4. 4. TheReinventionofRunway Shows
  5. 5. Backstage
  6. 6. Oscar de la Renta:Live from the Runway on Tumblr
  7. 7. Oscar de la Renta Pin the bride!
  8. 8. Burberry The Art of Instagram
  9. 9. GIFs are bananas!
  10. 10. Deal with itFront Row
  11. 11. The Show
  12. 12. Holograms are HOT!
  13. 13. Trunk Showsmake a comeback
  14. 14. Crowdsourcing Curation
  15. 15. Buzz ConnectionInsights
  16. 16. CuratedCommerce
  17. 17. Mixing Online & Off line
  18. 18. Interactive dressing rooms & mirrors
  19. 19. In-store use of iPad & Mobile
  20. 20. Interactive store windows
  21. 21. Interacting with products
  22. 22. Shopfrom anywhere
  23. 23. Click& shop
  24. 24. ● Polyvore● Fancy● Pinterest● Pinshoppr● Lyst● Svvply
  25. 25. Tablets & MobileSo bored! Wish I had an iPadso I could shop!
  26. 26. Smartphones are usedfor activities on-the-go:● “Locating a store” (73% vs. 42% for tablets )● “using a shopping list while shopping” (42% vs. 16% for tablets)● “redeeming a mobile coupon” (36% vs. 11% for tablet owners) survey conducted by Nielsen in Q1 2012,
  27. 27. Video... made the fashion star?
  28. 28. ● Social Video Networks● Shoppable Videos● Interactive TV
  29. 29. SummaryTHE REINVENTION OF RUNWAY SHOWSBackstage* Front Row * The Show * Shopstraight from the runwayCROWDSOURCING & CURATIONCrowdsourcing * Curated commerceMIXING ONLINE & OFF LINEInteractive dressing rooms & mirrors * In-storeuse of iPads & mobile * Interactive storewindows * Interacting with productsSHOP FROM ANYWHERETABLETS & MOBILEVIDEO
  30. 30. Questions ?
  31. 31. Thank you!
  32. 32. CreditsLife photo archive hosted by GoogleHeidi Klum wallpaperAnna WintourHeidi Klum

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