0
TYPE: PUBLIC
INDUSTRY: MANUFACTURING AND DESIGNING SPORTSWEAR AND SPORTS
EQUIPMENTS
FOUNDED: JANUARY 1964 AS BLUE RIBBON S...
FOUNDER
WILLIAM J.
“BILL”
BOWERMAN
FOUNDER
PHILIP H.
KNIGHT
(chairman)
ORIGIALLY KNOWN AS BLUE RIBBON SPORTS(BRS), WAS FOUNDED BY UNIVERSITY
OF OREGON TRACK ATHLETE PHILIP KNIGHT AND HIS COACH...
NIKE’S 1ST NATIONAL TELEVISION COMMERCIALS RAN IN OCTOBER 1982, DURING
THE BROADCAST OF THE NEW YORK MAATHON.
THE FAMOUS...
20,000 retail accounts throughout the U.
S. using independent distributors and also
has contracts with 110 other countrie...
They design, develop, and market high
quality active sports apparel, equipment,
and accessory products
Nike distributes ...
Their products are made for men,
women, and children of all ages.
Nike's target market for their shoes is
males and fema...
THE MAIN FIRMS
ARE REEBOK,
ADIDAS, FILA,
PUMA,
TAYLOR MADE,
CONVERSE,
NEW BALANCE,
ETC.
OUTLET OF
NIKE
SHOWROOM

VIDEO
Video
Nike
Nike
Nike
Nike
Nike
Nike
Nike
Nike
Nike
Nike
Nike
Upcoming SlideShare
Loading in...5
×

Nike

451

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
451
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Nike"

  1. 1. TYPE: PUBLIC INDUSTRY: MANUFACTURING AND DESIGNING SPORTSWEAR AND SPORTS EQUIPMENTS FOUNDED: JANUARY 1964 AS BLUE RIBBON SPORTS, CAME TO BE KNOWN AS NIKE, INC. IN 1978 FOUNDERS: WILLIAM J. “BILL” BOWERMAN AND PHILIP H. KNIGHT HEADQUARTERS: WASHINGTON COUNTY, OREGON,UNITED STATES (NEAR BEAVERTON, OREGON) KEY PEOPLE: PHILIP H. KNIGHT (CHAIRMAN) AND MARK PARKER ( C.E.O. AND PRESIDENT) PRODUCTS: ATHLETIC SHOES, APPARELS, SPORTS EQUIPMENT AND ACCESSORIES REVENUE: US$ 19.2 BILLION TOTAL ASSETS: US$13.2 BILLION TOTAL EQUITY: US$ 8.69 BILLION
  2. 2. FOUNDER WILLIAM J. “BILL” BOWERMAN
  3. 3. FOUNDER PHILIP H. KNIGHT (chairman)
  4. 4. ORIGIALLY KNOWN AS BLUE RIBBON SPORTS(BRS), WAS FOUNDED BY UNIVERSITY OF OREGON TRACK ATHLETE PHILIP KNIGHT AND HIS COACH BILL BOWERMAN IN JANUARY, 1964. INITIALLY OPERATED AS A DISTRIBUTOR OF JAPANESE SHOEMAKER ONITSUKA TIGER. IN 1966 BLUE RIBBON SPORTS OPENED ITS 1ST RETAIL STORE IN CALIFORNIA. BY 1971 BRS-ONITSUKA TIGER RELATINSHIP ENDED. THE FIRST SHOE TO CARRY THIS DESIGN THAT WAS SOLD TO THE PUBLIC WAS A SOCCER SHOE NAMED “NIKE” WHICH WAS RELEASED IN 1971. IN FEB 1972 BRS INTRODUCED ITS 1ST LINE OF NIKE SHOES WITH THE NAME “NIKE” DERIVED FROM THE GREEK GODDESS OF VICTORY.
  5. 5. NIKE’S 1ST NATIONAL TELEVISION COMMERCIALS RAN IN OCTOBER 1982, DURING THE BROADCAST OF THE NEW YORK MAATHON. THE FAMOUS SLOGAN FOR NIKE… “JUST DO IT” WAS COINED IN 1988.
  6. 6. 20,000 retail accounts throughout the U. S. using independent distributors and also has contracts with 110 other countries Also has agreements with Internet companies and subsidiaries Operates within the sports footwear and apparel market.
  7. 7. They design, develop, and market high quality active sports apparel, equipment, and accessory products Nike distributes one new shoe style every single day The company presently sells roughly 300 models of athletic shoes in 900 styles for 25 different sports.
  8. 8. Their products are made for men, women, and children of all ages. Nike's target market for their shoes is males and females between 18 and 35 years old.
  9. 9. THE MAIN FIRMS ARE REEBOK, ADIDAS, FILA, PUMA, TAYLOR MADE, CONVERSE, NEW BALANCE, ETC.
  10. 10. OUTLET OF
  11. 11. NIKE SHOWROOM VIDEO
  12. 12. Video
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×