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B Y O D lots are doing it!
 

B Y O D lots are doing it!

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Good Technologies describes a variety of mobility, app and device preferences during 2013.

Good Technologies describes a variety of mobility, app and device preferences during 2013.

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    B Y O D lots are doing it! B Y O D lots are doing it! Document Transcript

    • Good Technology TM Mobility Index Report Q2 and Q3 2013 Report on App, Platform and Device Preferences from the Leader in Secure Mobility
    • Good TechnologyTM Mobility Index Report Q2 and Q3 2013 | good.com 2 This report is part of the Good Technology Mobility Index, an ongoing initiative to track and forecast the impact of mobile apps and platforms. This document presents the details of the Good Mobility Index and the methodology behind it. With a diverse global customer base that includes FORTUNE 100™ leaders in commercial banking, insurance, healthcare, retail, government, and aerospace and defense, Good is uniquely positioned to provide insight into the adoption of new mobile apps, platforms and devices. New for this edition, leveraging data collected from our extensive customer base using the Good Dynamics Secure Mobility Platform, Good is reporting on enterprise mobile application adoption in addition to device activations. We will continue to track this growing market trend in future reports. Executive Summary In this Q2/Q3 report, iOS and Android continue to battle for enterprise market share; however, the more compelling story now emerging is about the mobile applications that enterprises are developing and deploying. It’s in early stages, but we are seeing tremendous momentum and are pleased to share this quarter’s results with you. The conversation around mobile in the enterprise is no longer focused just on the types of devices employees are bringing into the workplace. In a joint recent survey by TechTarget and ZK Research detailing the purchase trends of IT professionals, 65 percent of respondents have a bring-your-own-device (BYOD) policy in place and another 23 percent are in the midst of developing one. It’s clear that the emphasis is shifting to the next step in mobility: the power of mobile applications and the transformational capabilities that are now possible with secure, app-to-app workflows that are redefining how we work, engage with customers and build new business opportunities. As the pervasiveness of mobile within the enterprise continues, Good customers are realizing that the true benefits are not seen in just equipping employees with devices, but in leveraging those devices to enable secure end-to-end mobile workflows. Here are some of the overall highlights from this Q2/Q3 report: Total device activations for the quarter rose nearly 60 percent from the same time last year. This quarter, we saw significant increase in activations from Q3 2012, indicating that the rise of mobility continues to grow at a staggering pace, and enterprises are choosing Good to protect their data, not just their devices. There are over 1000 custom apps – those developed internally by an enterprise to automate workflows and business process – built and deployed by Good Technology customers. This category of apps is growing the fastest, at a blistering rate of 52 percent quarter over quarter. Total secure mobile app activations rose nearly 42 percent quarter over quarter. Compelling to note is the rate of growth for secure mobile apps is far greater than the growth rate of mobile device deployments, indicating that enterprises are looking to leverage the investments they’ve already made in mobile to maximize utilization. While Android is gaining enterprise market share on the device side, iOS dominates as platform of choice for enterprise app deployment, with 98 percent and 95 percent of total app activations in Q2 and Q3 respectively. Document editing comes out on top as the largest single commercial app category securing 56 percent of the activations. Not surprisingly, this category remains the clear leader as business is largely run on documents, whether Microsoft Powerpoint, Excel,Word, or PDF. This category continues to experience strong growth, notably 45 percent over Q2. File access and syncing are a strong second with almost 20 percent of all activations. In the TechTarget survey noted above, 25 percent of those surveyed reported having deployed a file sync applications to their end users.
    • Good TechnologyTM Mobility Index Report Q2 and Q3 2013 | good.com 3 OS Highlights: While iOS dominates as platform of choice for enterprise app deployment, Android app enterprise app deployment is experiencing a much more significant growth rate. The number of total Android app activations nearly tripled from Q2 to Q3, hinting at the enterprise becoming more comfortable with Android as a viable and secure platform. At 72 percent of total device activations in Q3, iOS recovered from a slight dip in activations in Q2 at 69 percent. The slight decrease may be due to consumers holding off on iPhone device purchases in anticipation of new models, so it will be compelling to see what Q4 2013 brings now that new models have come to market. Android finished at 30 percent and 27 percent of device activations for Q2 and Q3, respectively. This continues to be elevated compared to 25 percent in Q1, and the spike in Q2 appears attributable to a major launch of new Android devices by Samsung in that quarter. Windows Phone activations made up one percent of total device activations in both quarters. This is an increase in total activations seen in the previous two quarters, and equal to the percentage of total activations seen in Q2 of 2012. Device Type Highlights: Despite a slight decline in total number of device activations, tablets are more popular for mobile app usage with 81 percent of apps activated this quarter on this form factor. iOS continues to dominate in this area, reporting 90 percent of the total tablet activations in Q3. Smartphones edge out tablets for instant messaging. In a reversal, smart phones have a slight advantage coming in at just 51 percent of activations for instant messaging. Top three tablet apps activated. Of the apps activated on tablets, 91 percent were document editing apps, followed by file access and custom applications. Top three smartphone apps activated. Consistent with our overall quarterly findings, custom-developed apps were the most popular app activations on smartphones, with document editing and mobile unified communications-based apps coming in second and third. Android smartphones have seen the greatest increase in total activations at 27 percent in Q3, up from 21 percent in Q1 2013. Industry Highlights: Professional Services recorded the highest percentage increase in share of device activations, jumping 9 percent from Q2 to Q3. This is not surprising for organizations that ‘do mobility for a living.’ Financial services, healthcare and legal rounded out the other sectors that experienced a bump quarter over quarter. Manufacturing had tremendous growth quarter over quarter with 32 percent increase in share of iPad activations.
    • Good TechnologyTM Mobility Index Report Q2 and Q3 2013 | good.com 4 Detailed Findings Good Technology analyzed both the mobile apps and devices activated by its customers over the second and third quarter of 2013 to highlight trends in mobility, app and device preference. Net Activations by Platform – Q2 and Q3 Android activations came in at 30 percent and 27 percent of total activations, respectively, for Q2 and Q3 2013. The slight dip in activations in Q3 was mirrored by an increase in iOS activations, which came in at 69 percent and 72 percent respectively, which can likely be attributed to the release of two new iPhone devices in Q3. Even at 72 percent in Q3, there continues to be a decrease in total iOS activations quarter over quarter (almost three percentage points). Windows Phone activations made up one percent of total activations each quarter, up slightly from total activations seen in the previous two quarters. Net Activation by Platform Q2/Q3 2013: April thru September
    • Good TechnologyTM Mobility Index Report Q2 and Q3 2013 | good.com 5 Net Activations by Device Type – Q2 and Q3 Total activations for iOS smartphones held steady from Q1 to Q3 2013, at 51 percent of total activations, recovering from a dip in Q2 at 48 percent. iOS tablet activations have recorded a slight decline, down from 24 percent in Q1 to 22 percent in Q3. Android smartphones have seen the greatest increase in total activations at 27 percent and 25 percent of total activations in Q2 and Q3 2013 respectively, up from 21 percent in Q1. Android tablet activations, while holding steady from Q1 to Q2 at 4 percent of total activations, have decreased in Q3 to 2 percent of activations. Net Activation by Device Type Q2/Q3 2013: April thru September 60 50 40 Q2 Q3 30 20 10 0 Android Smartphone Android Tablet iOS Smartphone iOS Tablet
    • Good TechnologyTM Mobility Index Report Q2 and Q3 2013 | good.com 6 Net Activations by Industry – Q2 and Q3 Professional Services recorded the highest percentage increase in overall device activations, jumping 9 percent from Q2 to Q3. Financial services, healthcare and legal rounded out the other sectors that experienced a bump quarter over quarter. Net Activations by Industry Q2/Q3 2013: April thru September Industry Q2 Q3 Financial Services 35.57% 37.91% Business and Professional 17.3% 18.96% Manufacturing 14.71% 13.27% Government & Public Sector 8.21% 7.91% Healthcare 5.63% 5.85% Communications 4.62% 2.98% Entertainment, Information & Media 2.8% 2.52% Legal 1.65% 1.71% Retail 1.32% 1.25% Other 8.19% 7.64%
    • Good TechnologyTM Mobility Index Report Q2 and Q3 2013 | good.com 7 iPad Activations by Industry – Q2 and Q3 As noted above, Manufacturing had tremendous growth quarter over quarter with 32 percent increase in iPad activations. Government and Public Sector also saw growth quarter over quarter. iPad Activations by Industry Q2/Q3 2013: April thru September Industry Q2 Q3 Financial Services 43.9% 43.2% Business and Professional 14.8% 13.1% Manufacturing 11.3% 14.9% Government & Public Sector 10.2% 10.4% Healthcare 4.4% 4% Entertainment, Information & Media 2.3% 2.2% 2% 1.8% Communications 1.6% 1.6% Retail 1.6% 1.6% Other 7.9% 7.2% Legal
    • Good TechnologyTM Mobility Index Report Q2 and Q3 2013 | good.com 8 Tablet Activations by Platform – Q2 and Q3 iOS continues to have a stronghold on tablet use within the enterprise, recording 90 percent of total tablet activations in Q3. Android did see its highest number of tablet activations in Q2 at 16 percent, but dipped back to 10 percent of total activations in Q3. Tablet Activations by Platform Q2/Q3 2013: April thru September 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Q2 Q3 iOS ANDROID
    • Good Technology TM Mobility Index Report Q1 2013 | good.com 9 Overview of Good Mobility Index Methodology The metrics cited in this report have been directly generated from Good’s internal data, as aggregated from all devices activated across Good’s worldwide customer base in Q2 and Q3 2013. Good analyzed activations, by month, among its enterprise and government customers that had at least five activated devices over the quarter, to draw conclusions on the overall trends for net new activations across iOS, Android and Windows Phone™ platforms. Analyzing the long tail of net new device activations by platform provides unique insight into not only the popularity of individual devices and form factors, but also the platforms that enterprises prefer for enabling employees to access business data and applications. Due to the fact that RIM devices use only the BlackBerry® Enterprise Server for corporate email access, Good does not have insight into BlackBerry handset activation trends; and they are not reflected in this report. About Good Technology Good Technology is the innovation leader in secure mobility solutions; enabling business to move freely and engage at the edge. Good’s comprehensive solution consists of a secure mobility platform, a suite of collaboration applications, and a broad third-party application and partner ecosystem that unlocks your mobile potential. More than 5,000 organizations in 130 countries use Good Technology solutions, including FORTUNE 100™ leaders in commercial banking, insurance, healthcare, retail, government, and aerospace and defense. Learn more at www.good.com. Global Headquarters +1 408 212 7500 (main) +1 866 7 BE GOOD (sales) EMEA Headquarters +44 (0) 20 7845 5300 Asia / Pacific Headquarters +1 300 BE GOOD © 2013 Good Technology Corporation and its related entities. All use is subject to license terms posted at www.good.com/legal. All rights reserved. GOOD, GOOD TECHNOLOGY, the GOOD logo, GOOD FOR ENTERPRISE, GOOD FOR GOVERNMENT, GOOD FOR YOU, GOOD APPCENTRAL, GOOD DYNAMICS, SECURED BY GOOD, GOOD MOBILE MANAGER, GOOD CONNECT, GOOD SHARE, GOOD TRUST, GOOD VAULT, and GOOD DYNAMICS APPKINETICS are trademarks of Good Technology Corporation and its related entities. All third-party trademarks, trade names, or service marks may be claimed as the property of their respective owners. Good’s technology and products are protected by issued and pending U.S. and foreign patents. 10/13