SEO for Bloggers

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how to do an easy seo for your blog

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SEO for Bloggers

  1. 1. SEO for your blog Anton Malinovskiy @givemeasceram @migoa_travelNuroa Internet SL
  2. 2. How google does the search?  Does the page contain the text people are searching for? (usually millions of answers)  Is it the site with a topic which user is searching for? (usually tens of thousands of answers)  Ranks the answers by: relevance to the search + quality of the page + quality of the site (You really want to be in the first 10 results)Nuroa Internet SL
  3. 3. Are you saying my awesome content is not enough?Nuroa Internet SL
  4. 4. There is no magic in SEONuroa Internet SL
  5. 5. How hard is to optimize my site?Nuroa Internet SL
  6. 6. How do I know my efforts work?Nuroa Internet SL
  7. 7. How do I know what people are searching for?Nuroa Internet SL
  8. 8. How do I know when people are searching for it?Nuroa Internet SL
  9. 9. How do I convince google my page is relevant?  Use (do not mix with abuse) the keywords you are targeting in title, description, text of your post  Use the keywords in the URL of your post  Get the links to your post, preferably containing keywords your target in the anchor text  Ask your followers to share the hell out of it  If you have pictures in the post, make sure they have a title, make sure the title makes sense, make sure it is related to your target  If your page does appear in search, make sure it is likely to be clickedNuroa Internet SL
  10. 10. So I put just the keywords in the title? Its boring! Having keywords in title does not mean the title should be boring and it should not be just the keyword string. Targeted keywords should be close to the begging thoughNuroa Internet SL
  11. 11. How should my URL look like?  Keep it relatively short  Use the keywords you are targeting  Make sure you dont have session parameters and suchNuroa Internet SL
  12. 12. Whats up with the whole links thing?  The more links you get – the better  Link to the blog posts related to yours, tell them you linked to their post, people tend to return the favor  Link to your older posts from the text of your post  Dont forget to put tags and categories – category pages link to your posts  Link to the pages which hold the authority on the topic (Wikipedia, Official sites of places / events)  Dont abuse total number of links on one page – for a blog post 30 – 50 is enoughNuroa Internet SL
  13. 13. Is sharing on social networks important for SEO? There is one social network which is guaranteed to influence your visibility in google results – Google+ Make sure your followers +1 youNuroa Internet SL
  14. 14. What else can I do to get people attention? Do some videos! Better yet, not to host in on youtube – so you get traffic ot your blog (you can use wistia.com)Nuroa Internet SL
  15. 15. Is sharing on social networks important for SEO? There is one social network which is guaranteed to influence your visibility in google results – Google+ Make sure your followers +1 youNuroa Internet SL
  16. 16. So how do I do it? Create a link to your Google+ profile from your webpage, like this: <a href="[profile_url]? rel=author">Google</a> Replace [profile_url] with the your Google+ profile URL, like this: <a href="https://plus.google.com/109412257237874861202? rel=author">Google</a> Your link must contain the ?rel=author parameter. If its missing, Google wont be able to associate your content with your Google+ profile. Add a reciprocal link back from your profile to the site(s) you just updated. Edit the Contributor To section. In the dialog that appears, click Add custom link, and then enter the website URL. If you want, click the drop-down list to specify who can see the link. Click Save. To see what author data Google can extract from your page, use the rich snippets testing tool.Nuroa Internet SL
  17. 17. What makes my site be a quality site?  Links are always helpful, unless it is spam  Make sure your site is not slow  If you use adsense – make sure thats not most of the content a new visitor sees  Get your own domain name  If you do html yourself, make sure it is validNuroa Internet SL
  18. 18. How do I check the speed of my website?Nuroa Internet SL
  19. 19. How do I improve the speed of my site?  Scale your pictures  Use caching plugins – like w3-total-cache for WP  Sore your pictures somehwere fast – like flickrNuroa Internet SL
  20. 20. So how our blogs are looking?Nuroa Internet SL
  21. 21. I want to read more! http://www.seobook.com/bloggers http://yoast.com/articles/wordpress-seo/ http://www.seomoz.org/blog/seo-101-for-travel-bloggers http://www.seomoz.org/blog/12-things-that-will-kill-your-blog-post-every-time http://www.seomoz.org/blog/link-building-tips-for-personal-blogsNuroa Internet SL
  22. 22. Questions?Nuroa Internet SL

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