Amalia RamirezThe “It” Brand

PERSONAL BRAND STATEMENT I am a PR student fascinated by the “it” factor in trends. Followme as I explore and report on what it means to be cool in pop culture, fashion and music.

GOALSCreate an authentic personal brand by exploring my interest in trends and the forces that propel them.

OBJECTIVESCreate a blog – The “It” Blog – to be updated regularly, with at least 1 post a week. Increase my presence on Twitter by establishing 50 followers by the end of December.Make 5 comments on other related blogs.Gain relevant volunteer experience.

SWOTStrengths: strong writer, passionate about trends, creative, professional, quick learner Weaknesses: little experience online, not a strong presence online yetOpportunities: develop connections with professionals, access to new audiences, ability to showcase my talents and skills in an interactive format Threats: interests may be too diverse to gather a loyal following, new social media platforms emerge constantly, others may have competing brands

CHANNELSTwitterWordpressLinkedInNing networkOther related blogs

STRATEGIESPosition myself as the “it” girl – a source for interesting thoughts on new trendsParticipate in relevant online communitiesPromote my brand through social mediaExplore trends through social media

TACTICSIntegrate my online interactions so that they are all relevant to my brand Network through Ning, LinkedIn, Twitter and other social media platformsComment on related blogsCreate engaging blogposts

CRITICAL PATH Create a blog: The “It” BlogUpdate my LinkedIn profile by December 1stIncrease Twitter followers to 50 by January 1stComment on 5 other blog posts by February 1st