THE IMPACT OF MOBILE &
TABLET
Prepared by: Jailum Bhandar, Amaan
Fazal, Lilia Gloria, Brianna Lake, &
Justin Wong
AGENDA
•
•
•
•
•
•
•
•

Objectives
Background
Mobile Marketing
Advertising
Ecommerce/Mcommerce
Apps
Security
Conclusion
OBJECTIVES

As the popularity of mobile phones and tablets
grow, spells the end for traditional marketing
channels
BACKGROUND
• SMS
• Technology advances + price lowers
• Small to large
MOBILE MARKETING
Video
ADVERTISING ON MOBILE + TABLET
• Advertising– disruptive, invasive, and in the way
• Ad budgets expected to increase from ...
ADVERTISING ON MOBILE + TABLET
•
•
•
•

iAd (2010)
Initially not well received
With better quality; users more responsive
...
ADVERTISING ON MOBILE + TABLET
•
•
•
•

Mobile Bandit
Location-based advertising
Opt-in
57% of consumers expecting the adv...
ADVERTISING ON MOBILE + TABLET
• Deductions:
– Customers still prefer opt-in, personalized
advertisement
– Canadians 18+ >...
E-COMMERCE + M-COMMERCE
• $200 billion
industry in the US
• Gives companies a
global reach
E-COMMERCE + M-COMMERCE
5 trends that show how e-commerce is taking
over traditional retailing:
1.
2.
3.
4.
5.

Voluntary ...
APPS
41 APPS
2HRS. + 38 MINS.

Segmentation
Types of Apps
•
•
•
•
•

Add convenience
Offer unique value
Provide social value
Offer incentives
Entertain
Push Notifications
• Sends a message to the user
• Quadruple mobile engagement and double
retention
• Too pushy
• Less is ...
LOYALTY PROGRAMS + RETAIL APPS
• 91% are willing to download a corresponding app

• Costs
• Opt in
Retail Apps

• Product ...
SECURITY + PRIVACY
• Only 48% consider data security &
privacy & 42% for tablets
• Companies who want to foster
ecommerce/...
SECURITY + PRIVACY
• Sensitive on how markets manage their personal
information
• Detrimental consequences for marketers
•...
CONCLUSION
• Mobile devices are not all created equal

• Marketing spending is drastically shifting to digital
• Consumers...
THANK YOU
ANY QUESTIONS?
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The Impact on Traditional Advertising of Mobile and Tablets

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This presentation discusses the impact that mobile phones and tablets have had on traditional marketing methods. We conclude that while mobile/tablet marketing is on the rise, traditional advertising presents too large an opportunity to ignore.

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The Impact on Traditional Advertising of Mobile and Tablets

  1. 1. THE IMPACT OF MOBILE & TABLET Prepared by: Jailum Bhandar, Amaan Fazal, Lilia Gloria, Brianna Lake, & Justin Wong
  2. 2. AGENDA • • • • • • • • Objectives Background Mobile Marketing Advertising Ecommerce/Mcommerce Apps Security Conclusion
  3. 3. OBJECTIVES As the popularity of mobile phones and tablets grow, spells the end for traditional marketing channels
  4. 4. BACKGROUND • SMS • Technology advances + price lowers • Small to large
  5. 5. MOBILE MARKETING Video
  6. 6. ADVERTISING ON MOBILE + TABLET • Advertising– disruptive, invasive, and in the way • Ad budgets expected to increase from $2.3 billion to $21 billion • Cost-effective, easy to measure, easy to personalize
  7. 7. ADVERTISING ON MOBILE + TABLET • • • • iAd (2010) Initially not well received With better quality; users more responsive Still viewed as in the way
  8. 8. ADVERTISING ON MOBILE + TABLET • • • • Mobile Bandit Location-based advertising Opt-in 57% of consumers expecting the advertising company to be within a 5-mile radius • Canadians 18+ > 25 hours of TV per week per capita in the first half of 2013
  9. 9. ADVERTISING ON MOBILE + TABLET • Deductions: – Customers still prefer opt-in, personalized advertisement – Canadians 18+ > 25 hours of TV per week per capita in the first half of 2013 – Customers needs are changing with respect to medium, but old methods are not dead
  10. 10. E-COMMERCE + M-COMMERCE • $200 billion industry in the US • Gives companies a global reach
  11. 11. E-COMMERCE + M-COMMERCE 5 trends that show how e-commerce is taking over traditional retailing: 1. 2. 3. 4. 5. Voluntary conversion Losing cost structure Free delivery and returns Subscription Commerce Fit without the fitting room
  12. 12. APPS 41 APPS 2HRS. + 38 MINS. Segmentation
  13. 13. Types of Apps • • • • • Add convenience Offer unique value Provide social value Offer incentives Entertain
  14. 14. Push Notifications • Sends a message to the user • Quadruple mobile engagement and double retention • Too pushy • Less is more
  15. 15. LOYALTY PROGRAMS + RETAIL APPS • 91% are willing to download a corresponding app • Costs • Opt in Retail Apps • Product information • Act as a checkout • Some are designed to have a traditional feel
  16. 16. SECURITY + PRIVACY • Only 48% consider data security & privacy & 42% for tablets • Companies who want to foster ecommerce/mcommerce need to factor in security • Less than half of the devices tested had some type of protection
  17. 17. SECURITY + PRIVACY • Sensitive on how markets manage their personal information • Detrimental consequences for marketers • Market rejection, regulatory enforcement actions, loss of data flow, or costly litigation • Disclose their privacy practices
  18. 18. CONCLUSION • Mobile devices are not all created equal • Marketing spending is drastically shifting to digital • Consumers will be spending more time on their mobile devices, presents a great opportunity for advertisers • E-commerce allows companies to have a global reach • While its benefits and effectiveness cannot be denied, it would not be accurate to say traditional marketing is going away
  19. 19. THANK YOU ANY QUESTIONS?
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