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Introduction to SEO give at ReBarCampTO
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Introduction to SEO give at ReBarCampTO

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An introduction to SEO (search engine optimization). Presentation given by Alyssa Richard at REBarCampTO, a real estate bar camp.

An introduction to SEO (search engine optimization). Presentation given by Alyssa Richard at REBarCampTO, a real estate bar camp.

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  • Keyword, keyword, keywordMatching
  • Paid search is advertizing, an expenseOrganic search is like building an asset, distribution
  • Paid search is advertizing, an expenseOrganic search is like building an asset, distribution
  • Paid search is advertizing, an expenseOrganic search is like building an asset, distribution
  • Paid search is advertizing, an expenseOrganic search is like building an asset, distribution
  • Setting up goals (URLS) in adwords

Introduction to SEO give at ReBarCampTO Introduction to SEO give at ReBarCampTO Presentation Transcript

  • Title slide Alyssa Richard @RateHub_Canada BOS Adwords webinar
  • Organic vs. paid search BOS Adwords webinar
  • SEO ranking factors – the basics On page factors Off page factors • Page title • Inbound links • URL • Web links • H1 • Tweets • Meta description • Facebook likes • Relevant content / • Brand factors keyword usage • Direct searches • Credible mentions BOS Adwords webinar
  • SEO ranking factors – the basics On page factors Off page factors • Page title • Inbound links • URL • Web links • H1 • Tweets • Meta description • Facebook likes • Relevant content / • Brand factors keyword usage • Direct searches • Credible mentions BOS Adwords webinar
  • Organic vs.Page title: 1. paid search “Current mortgage rates in Ontario” 2. URL: www.ratehub.ca/current-mortgage-rates-ontario 3. H1: “Current Mortgage Rates in Ontario” 4. Relevant content: Include keywords BOS Adwords webinar
  • 1. Page titlevs.Organic paid search<title>Current Mortgage Rates in Ontario - Find the Best & LowestToday!</title>2. Meta description<meta name="description" content="Compare current Ontario fixed andvariable mortgage rates with different terms, conditions and prepaymentoptions."/>4. Relevant content: Include keywords<h1>Current Mortgage Rates in Ontario</h1> BOS Adwords webinar
  • Organic vs. paid search BOS Adwords webinar
  • Source: www.seomoz.org BOS Adwords webinar
  • SEO ranking factors – the basics On page factors Off page factors • Page title • Inbound links • URL • Social media links • H1 • Tweets • Meta description • Facebook likes • Relevant content / • Brand factors keyword usage • Direct searches • Credible mentions BOS Adwords webinar
  • Hold on! What is an inbound link? BOS Adwords webinar
  • Not all links are created equally• High trust • Use page rank as a judge • News papers • Large websites• Anchor text• Home page• Close to top of page• The less links the better (flow more PR to you) BOS Adwords webinar
  • Not all links are created equally• High trust Anchor Text Example Good • Use page rank as a judge Sandra Rinomato owns a full service brokerage. • News papers • Large websites Best•Sandra Rinomato owns a full service brokerage. Anchor text• Home page• Close to top of page• The less links the better (flow more PR to you) BOS Adwords webinar
  • Naturally vary your anchor text BOS Adwords webinar
  • The SEO basicsSource: www.seomoz.org BOS Adwords webinar
  • The SEO basics Inbound links: 43%Source: www.seomoz.org BOS Adwords webinar
  • The SEO basics Keyword usage: 25%Source: www.seomoz.org BOS Adwords webinar
  • Types of keywords Example Toronto real estate Broad • Real estate in Toronto • Estate in Toronto real life Exact • Toronto real estate Phrase • Toronto real estate agent • Todays Toronto real estate BOS Adwords webinar
  • Source: www.seomoz.org BOS Adwords webinar
  • Source: www.seomoz.org BOS Adwords webinar
  • Source: www.seomoz.org BOS Adwords webinar
  • Where do you get started? • Keyword tool • Industry knowledge • Analytics account • What’s working? • Adwords account • What’s working? • Strong competitors • Don’t reinvent the wheel BOS Adwords webinar
  • Keyword research sourcesWhat are the search volumes? BOS Adwords webinar
  • Keyword research sources BOS Adwords webinar
  • BOS Adwords webinar
  • BOS Adwords webinar
  • www.ratehub.ca/thankyou.php BOS Adwords webinar
  • BOS Adwords webinar
  • Don’t stop here. Keep learning.Tools: Google keyword tool SEOMoz’s open site explorer Google analytics Google adwordsBook: Outsmarting GoogleBlogs: http://www.seomoz.org/blog http://www.rosshudgens.com/Twitter: @rosshudgens @randfish BOS Adwords webinar