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CommElect2: Corp Comm Dept Samples ...

CommElect2: Corp Comm Dept Samples
MW 2:30p-4:00p

ABELLA, Maria Erika Mei
CANTERO, Louiejhen
TORNO, Alyssa Chloe



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Comm elect2 ppt Comm elect2 ppt Presentation Transcript

  • CommElect2: Public Relations Corp. Comm. Group 3 Presentation
  • Corporate Communications  Corporate communication is the set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point-of-view among stakeholders on which the company depends. It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public.
  • Functions  Example: BIR (RP Bureau of Internal Revenue) Corporate Communications Division Functions: - Prepares the Bureau's overall Communication Plan, in coordination with concerned BIR offices - Prepares and publishes BIR Monitor and other information materials re: BIR projects/programs - Prepares presentation materials/ messages for top executives to promote BIR image - Prepares monthly digest of revenue issuances for dissemination Source:
  • Elements Present in Corp. Comm. Dept Samples: ABS-CBN PR , Willett Corp Comm. and SMDC
  • Media Relations & Publicity  The ABS-CBN Social Media Newsroom is designed to provide the latest news about the ABS-CBN Corporation to journalists, bloggers, investors, analysts, and the general public who are interested to know more about the products and services offered by the country’s largest and leading multimedia conglomerate. It is managed by ABS-CBN Corporate Communications Division’s Public Relations Group that uploads up-to- date, relevant, and interesting information, photos, videos, and other pertinent materials that the media and the public can publish, post, or share via social networking sites. It features Twitter feeds, links to Facebook, RSS services, and contact information.
  • Stockholder/ Investor Relations (ABS-CBN)  We regularly hold quarterly briefings for investors, analysts and the business press. In these briefings, we present the Company’s financial and operating results for the quarter. Invitations to the quarterly briefings are disclosed to the Securities and Exchange Commission and to the Philippine Stock Exchange at least a week prior to the briefing date. Source:
  • Internal Communications ABS-CBN has internal comm officers who are:  -Working with colleagues in the company in the development and improvement of information cascade to the target internal publics  - Preparation of editorial line up and assignments weekly, writes news and feature stories and obtains photos fro the company's electronic newsletter and intranet sites  - Development and implementation of communication programs and/or activities for internal publics  - Responsible for all internal announcements for employee via email, intranet, or other channels of communication such as company's intranet Source: ?fr=J
  • Community Relations  ABS-CBN’s socio-civic arm, ABS-CBN Foundation Inc. (AFI), grew into a diverse non-government organization that addressed the issues of environment, community, children, and disaster support.  AFI took on the challenge to revive the 27-kilometer Pasig River by first rehabilitating the Estero de Paco, one of the 48 tributaries connected to the river. Bantay Bata 163, which started its operations in Manila, opened additional nine branches nationwide. Bantay Kalikasan’s Save the La Mesa Watershed Project rehabilitated 92% of the whole forest. E- Media continued to help less fortunate public elementary schools through its Educational TV (ETV) package. Sagip Kapamilya pressed on to reach out to families affected by calamities. Source:
  • Policy Development/ Monitoring &Evaluation (SMDC)  As a publicly listed company, SM Development Corporation is committed to observe the highest standards of corporate governance to serve the best interests of its stakeholders. The entire organization believes that sound and effective corporate governance is fundamental to the company’s attainment of its corporate goals.  The company's corporate governance principles and practices are anchored on its Manual on Corporate Governance.  The manual is reviewed and revised every three years. Source:
  • Organizational Set-up
  • ABS-CBN Corp. ABS-CBN CORPORATE COMMUNICATIONS DIVISION  Mr. Ramon “Bong” R. Osorio Head, ABS-CBN Corporate Communications Division  Mr. Kane Errol C. Choa Head, Corporate Affairs and PR Group  Ms. Kathy Solis Mr. Aaron Domingo PR Accounts Managers  Mr. Jan Enriquez Ms. Rose Rodillo Ms. Rae Ducut Ms. Joyce Hipolito Ms. Daphne Paragas Ms. Teddy Mapa PR Writers  Mr. Ryan Ramos Ms. Pamela Galindez PR Assistants
  • UNISA (University of South Africa) Corp. Comm Dept.  Dr Marié Ferreira  Executive Director- Unisa as a comprehensive Open Distance Learning (ODL) academic institution. The Department of Corporate Communication & Marketing is part of an interconnected network that contributes "towards the African university in the service of humanity". It seeks to serve Unisa's community - internal and external stakeholders - through its strategies to establish a common understanding of the nature and role of  Director (Communication)- The Directorate of Communication is managed by Gerard Grobler and provides various services ranging from the compiling of the Annual Report,Inspired magazine, media releases and newsletters.  Director (Electronic & Web Comm)- The Directorate of Electronic & Web Communication is responsible for managing and monitoring Unisa's corporate web environments as well as ensuring the effective use of the internet and multimedia platforms to communicate with all stakeholders.  Director (Marketing)- The Marketing Directorate is managed by Nhlanhla Sikosana and maintains the corporate identity and branding of Unisa. It also sees to the effective management and use of all promotional items.  Director (Public Relations)- The Directorate of Public Relations is managed by Laura-Ann Coetzee, and provides a comprehensive events management service to management and various internal stakeholders. It also coordinates campus tours and visitor’s programmes.
  • Philippine Airlines  Corporate Officers Lucio C. Tan Chairman & Chief Executive Officer Ramon S. Ang President & Chief Operating Officer Harry C. Tan Treasurer Estelito P. Mendoza Corporate Secretary Irene M. Cipriano Assistant Corporate Secretary Erwin C. Go Corporate Compliance Officer & Assistant Corporate Secretary Daniel Ang Tan Chai Chief Financial Officer Rafael Rollan Officer in Charge - Commercial Group Ismael Augusto S. Gozon SVP – Operations Group
  • Corporate Image Manual -not provided
  • Challenges  the effective use of social media  change management communication  changing role of the communicator