To Tweet or Not To Tweet DCBOEE

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Presentation to the Council on Government Ethics Laws 2010 on Engaging the Public Through Social Media by Alysoun McLaughlin, Public Affairs Manager, District of Columbia Board of Elections and Ethics

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To Tweet or Not To Tweet DCBOEE

  1. 1. To Tweet or Not to Tweet: Engaging the Public Through Social Media<br />Alysoun McLaughlin<br />District of Columbia Board of Elections and Ethics<br />202-727-2511<br />amclaughlin@dcboee.org<br />@DCBOEE<br />@alysoun<br />
  2. 2. Social Media:<br /><ul><li> Just Because You Can… Doesn’t Mean You Should
  3. 3. An RSS Monologue is Not ‘Social’ Media</li></li></ul><li>Social Media:<br /><ul><li> Find Those Who Do It Well and Emulate Them
  4. 4. Engage Your Audience</li></li></ul><li>Social Media:<br /><ul><li> A Facebook Page Needs Care and Feeding</li></li></ul><li>Social Media:<br /><ul><li> Great Way to Highlight Agency Responsiveness </li></ul>…If You Respond Well<br />
  5. 5. Social Media:<br /><ul><li> Meet Your Audience Where They Are</li></li></ul><li>Social Media Model:<br />Election Commission of Knox County, Tennessee<br />
  6. 6. Social Media Model:<br />Election Commission of Knox County, Tennessee<br />
  7. 7. Social Media Model:<br />Election Commission of Knox County, Tennessee<br />
  8. 8. Social Media Model:<br />Los Angeles County Registrar-Recorder/Clerk<br />
  9. 9. Social Media Model:<br />Los Angeles County Registrar-Recorder/Clerk<br />
  10. 10. Social Media:Where Does it Belong in Your Toolkit?<br />
  11. 11. Getting Started:Keep It Simple. Test the Waters.<br />
  12. 12. Getting Started:Reach Out to Your Audience on Twitter<br />
  13. 13. Getting Started:Livetweet What Candidates, Reporters Want to Know<br />
  14. 14. Getting Started:Livetweet What Candidates, Reporters Want to Know<br />
  15. 15. Getting Started:Your Audience Appreciates the Effort<br />
  16. 16. Getting Started:Your Audience Appreciates the Effort<br />
  17. 17. Integrating Your Online Presence:Cross Promotion of Wait Time Indicator, Web Videos<br />
  18. 18. Integrating Your Online Presence:Cross Promotion of Early Voting Wait Time Indicator<br />
  19. 19. The Right Message for the Right Audience:Great for Data that Doesn’t Deserve a Press Release<br />
  20. 20. The Right Message for the Right Audience:Time-Sensitive Information On the Go<br />
  21. 21. The Right Message for the Right Audience:Sometimes 140 Characters is All You Want to Say<br />
  22. 22. The Right Message for the Right Audience:Sometimes 140 Characters Can Go a Long Way<br />
  23. 23. The Right Message for the Right Audience:Fast Information/Quotes for Reporters on Deadline<br />
  24. 24. The Right Message for the Right Audience:Listen and Respond When You Are Their Audience<br />
  25. 25. The Right Message for the Right Audience:Handle Humor With Care<br />
  26. 26. Social Media:Conversation Happens – With or Without You<br />

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