Glocalization

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  • You're welcome :) I've been teaching a class on globalization, and this term was confusing to my students. This was fun to put together, and I'm glad that others can benefit from it.
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  • Alyson Dickerman,

    Thank you for clearly illustrating the topic of Glocalization. You made it so easy to understand. I never heard this term before, but now, thanks to you I can comfortably talk about it. Good job!
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  • Arabic Barbie - I've never seen that one before! I would love to own one as a collectors item! :)
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Glocalization

  1. Glocalization
  2. Defining “Glocalization” A combination of the words "globalization" and "localization" used to describe a product or service that is developed and distributed globally, but is also fashioned to accommodate the user or consumer in a local market. This means that the product or service may be tailored to conform with local laws, customs or consumer preferences. Products or services that are effectively "glocalized" are, by definition, going to be of much greater interest to the end user. Yahoo! is an example of a company that practices glocalization. It markets a portal that is viewed worldwide and offers different versions of its website (and related services) for different users. For example, it provides content and language variations in some 25 countries including China, Russia and Canada. It also customizes content to appeal to individuals in those locations. A number of both public and private companies currently practice glocalization in an effort to build their customer bases and grow revenues. Read more: http://www.investopedia.com/terms/g/glocalization.asp#ixzz205ULn1Vb
  3. Examples of “Glocalization” Arabic (Muslim) Barbie
  4. Lays Chips. Flavor ranging from plain toseaweed, spicy Thai basil, and peppered beef.(Thailand)
  5. Starbucks in Shanghai, China
  6. Starbucks in Kuwait
  7. Starbucks in Moscow, Russia
  8. AT&T Australia
  9. AT&T Costa Rica
  10. AT&T The Netherlands
  11. AT&T Japan
  12. AT&T Norway
  13. Seaweed Flavored Pringles (Asia)
  14. Pepsi in Japan: Style and Flavor
  15. Special “Azuki” Pepsi in Japan
  16. Coca-Cola Cans Around the World
  17. Kentucky Fried Chicken: Morocco
  18. McDonalds and “Glocalization”
  19. Saudi Arabia and Israel
  20. Japan and Russia
  21. China and France: Shrimp Burgerand Croque Monsieur
  22. India and Arabic Nations: potatoburger and spiced beef on a pita.

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