tulp.ru

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tulp.ru

  1. 1. Russian yelp.com Reviews. Honest and straight to the point. Taisiya Kudashkina, Founder and CEO
  2. 2. RuNet: 2x in size in 4 years 2006 2007 2008 2009 2010 44m 37m 31m 23m22m Source: FOM.ru
  3. 3. Who are these people? NOT Programmers & sysadmins NOT“Advanced users” BUT Common folks!
  4. 4. They’re not from Moscow: 72% 13% 5% 9% Moscow St. Petersburg Cities over 1m Smaller towns and villages
  5. 5. 2 Most visited Russian sites: 1 3
  6. 6. They’re into social networks 9.8 4.5 Source: ComScore Hours per month at social networking sites:
  7. 7. They don’t trust ads: Mere 16% trust pay-per-click advertising
  8. 8. They trust each other: But 85% trust on-line recommendations
  9. 9. The problem: No reliable sources for opinions about the local services & businesses
  10. 10. Is the problem solved already?
  11. 11. What we’ve got first Too many bugs Too “feminine” Inconvenient search
  12. 12. The result was… users per month, not growing 200-300
  13. 13. Now we are... Bringing simplicity
  14. 14. Now we are... Adjusting for Russian mentality
  15. 15. Now we are... Selling through education
  16. 16. Our business model: Deal of the day Community credit card (planned) Services for business owners %!
  17. 17. First two “deal of the week” sales!
  18. 18. Stats: Users 4 users each minute 150 000 users per month unique users per day 5 000
  19. 19. Stats: Reviews 12 000 reviews 75 cities Love it! This sucks! Great place! W hata chef!
  20. 20. Stats: Reviews per month July August September October 6123 1953 1195 330
  21. 21. “ We are really helping people — Vja P., Tulp user Zernograd, Rostov oblast I believe to the facts brought up by real people and not to the false advertising. Thanks to Tulp there will be fewer unhappy customers and our life will become much better.
  22. 22. What’s next? Looking for seed money!
  23. 23. Taisiya Kudashkina Founder and CEO tkudashkina@tulp.ru +1 (408) 806 5404

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