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#SMEcom Presentation


Social Media E-commerce theory, trends, examples, and professional insight. …

Social Media E-commerce theory, trends, examples, and professional insight.


Published in Business , Technology
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  • 1. #SMEcom Social Media E-commerce Alyson Nagle @alynagle Michael Izzo @Izzo_Michael Emilia Vest @EmiliaVest Jackie Dickson @JackieEdicksonWednesday, April 18, 2012 1
  • 2. A Boring, Straight-forward Definition E-Commerce: The buying and selling of products or services over the Internet. Example skills/technologies: EFT, Electronic Data Interchange (EDI), supply chain management, marketing, automated data collectionWednesday, April 18, 2012 2
  • 3. How Do We See E-Commerce?Wednesday, April 18, 2012 3
  • 4. E-Commerce Meets Social Media E-commerce and social media starting to blend together as one industryWednesday, April 18, 2012 4
  • 5. The Psychology of Engagement * Social media is about social science, not technology.Wednesday, April 18, 2012 5
  • 6. 6 Pillars of Social Commerce Social Proof Authority Scarcity Like Consistency ReciprocityWednesday, April 18, 2012 6
  • 7. Consumer Engagement Consumer reviews are 12x more trusted than descriptions that come from manufacturersWednesday, April 18, 2012 7
  • 8. Consumer Engagement Engagement with customers MATTERSWednesday, April 18, 2012 8
  • 9. Want Button @want wanttt.comWednesday, April 18, 2012 9
  • 10. The Lucky Left Group “ I thought it was a good depiction about this new movement beyond Like & Tweet for retailers. Of course Pinterest is an absolute behemoth in this space – just hopefully with a meticulous focus on buyable goods and the ability to actually purchase anything found on the site (coming later this year), Want can become the place for commerce. - Jordan Katzman, Want Co-Creator @wantWednesday, April 18, 2012 10
  • 11. Wednesday, April 18, 2012 11
  • 12. Ben Silbermann @8en Forbes’ Top 30 Under 30 "When you open Pinterest, it should feel like someone has hand-made a book for you. Every item should feel like its handpicked for you by a person you care about."Wednesday, April 18, 2012 12
  • 13. F-Commerce f-commerce n. selling products/services on or through Facebook The Average Facebook User: • connected to 130 Friends and 80 interest groups • makes preferences known through rich profile • posts ~90 pieces of content per monthWednesday, April 18, 2012 13
  • 14. F-Commerce: Open APIWednesday, April 18, 2012 14
  • 15. F-Commerce: DIESEL CAMWednesday, April 18, 2012 15
  • 16. F-Commerce: Instagram *Facebook bought Instagram for $1 billion April 2012 *Facebook has been recently lagging in F-commerce and mobile engagement; *Instagram on 30 million iOS devices, 1 million Android downloads in first 12 hoursWednesday, April 18, 2012 16
  • 17. F-Commerce: StorefrontsWednesday, April 18, 2012 17
  • 18. Privacy Concerns As of February 23, 2012: 55 % Uncomfortable 28 % Believe storefronts 45 % Would be at least sharing credit card on social media somewhat comfortable information via networks are safe sharing their credit Twitter or Facebook against fraud card information How can companies get users to be more comfortable using social media to pay for their products?Wednesday, April 18, 2012 18
  • 19. What’s Next? E-Commerce Anti-Fraud Tool: Expert Monitoring Solutions Fraud Mobile and Tablet Shopping: Scoring for Merchants Gilt Groupe, Target App, Tango CardWednesday, April 18, 2012 19
  • 20. Tango Card Joseph Scott Greenburg Tango Card @tangocard Tango: •Unique: has no fees unlike its competitors •The card has no expiration dates, includes usage incentives and has no purchase fees E-commerce Success: •USER FOCUS: customer involvement and happiness will lead to profit •Success comes best with no competitors - try to find uncharted territoryWednesday, April 18, 2012 20
  • 21. What’s Next?: Interest Graph “ Some exciting developments in social media are new ‘interest’ focused communities such as Pinterest and Houzz. While Facebook does a great job at addressing the social graph, these emerging sites are addressing interest by providing environments for enthusiasts to spend time sharing what they love across a wide range of categories and interests, including design and home décor.” Doug Mack, CEO One Kings LaneWednesday, April 18, 2012 21
  • 22. ReferencesWednesday, April 18, 2012 22
  • 23. THANK YOU Any questions?Wednesday, April 18, 2012 23