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Xmi Theoretical Contexts may11

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This presentation was used to explain why we started working on XMI.

This presentation was used to explain why we started working on XMI.

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  • This presentation explores this participatory culture in Youtube and Second Life


  • 1. What happens to education when media become places of cultural and knowledge exchange?
    Alexandra Bal & Jason Nolan
    APG meeting, Ryerson, May 12th, 2010
  • 2. Media Life Cycle
  • 3. New media identifies a phase of innovation
    New media is not tied to one specific technology, it is the experimental phase in the life of a media :
    100 years ago film was new media;
    30 years ago digital processes were new media;
    20 years ago the internet was new media;
    Today, complex media ecologies are new media.
  • 4. The current media landscape
  • 5. Current mass media
    Digital Media: industries that have adopted computational production processes such as film, television, multimedia and web.
    • Social Media: peer to peer technologies that individuals use to be active social participants in the creation of their culture.
  • Evolution of thinking on digital media
    Digital Revolution (80s-90s): New media reshaping experience.
    Horizontal Integration (mid-90’s): Media companies extend interests across many sectors of the entertainment industry.
    Technological Convergence (late 90s): Industry mergers and dramatic technological developments create a network environments where primary media, is accessed from a single device.
    Globalization (late 90s): Emergence of a "global media culture” from the cross-fertilization of national and international cultural traditions, generating new styles and genres of media.
    Socio-Technological Hybridization (early 00s): Adept consumers/citizens integrate media through their own use through the ability to build their own hybrid social and cultural applications.
    Media Ecologies (early10s): Ubiquitous computing means that intelligent devices facilitate machine and human networks.
  • 6. Source: : http://blogs.warwick.ac.uk/images/michaelwalford/2008/02/10/digital_business_model.jpg
  • 7. Participatory Culture is spreading through social media
    Signs of participatory culture:
    Peer-based production and consumption of media;
    Facilitated user participation;
    New tools and technologies that enable consumers to archive, annotate, appropriate and re-circulate media;
    Mediated human relationships;
    Do It Yourself (DYI) media allows individuals and groups to participate to conversations.
  • 8. Social media is folk culture
    Folk culture responds to the needs of people to be active social participants in the creation of their culture.
    Source: http://samirbalwani.com/wp-content/uploads/2009/08/15899841_1b44e3f11d_b-500x375.jpg
    In folk culture, members:
    • Share, create & perform their own stories, experiences and knowledge;
    • 9. Networks are public spheres where individuals create and participate in public discourse;
    • 10. Media are locations for the dynamic exchange of co-constructed culture and knowledge.
    • Media are used not watched. They facilitate and influence personalized and socially-embedded activities in real time that are localized ,networked and interconnected.
    • 11. Trans-disciplinary communities of practice are places where social innovation comes from peers and practices are focused on networked cultures.
    • 12. Hybrid technological environments are ubiquitous and interactive spaces in which modes of production are developed around real-time simulation, visualization, tele-presence and embodiment.
    • 13. Active learning processes are experiential, practice-based, iterative and self-accessing.
    • 14. Creators of experience goods/services see value through engagement in a process that is holistic and facilitates human experience with the aim of building social mediated processes.
    Media are now experiential
    Old broadcast models are dying.
    Media industries now facilitate personalized socially-embedded activities that are local and interconnected.
    Media are ubiquitous and interactive as modes of production are developed around real-time simulation.
    Creators see value in engagement and experiences.
    Media are used not watched.
    Trans-disciplinary practices are emerging in cultural and social sectors where practices grow from networked cultures.
    Media are active experiential learning.
  • 15. Learning is experiential
    Source: http://olcourseblog.tru.ca/eddl511/david/files/2010/03/Blooms_Digital_Taxonomy.jpg
  • 16. Changes in media are changing education
    Digital natives are growing up with media and are using new forms of communication that challenge our notions of learning.
    Different models of communication influence educational models which are a reflection of industrial frameworks.
    Since the role of education is social reproduction, which industrial values should we now promote?
  • 17. Taylorist to Innovation frameworks
    Taylorist education socializes us in:
    • Passive routines and behaviours;
    • 18. Top-down institutional hierarchies;
    • 19. Standardized notions of process;
    • 20. Competitive social engagement.
    Innovation education socializes us to:
    • hierarchies flatten;
    • 21. individuals have value;
    • 22. innovating workers share knowledge;
    • 23. professional communities collaborate;
    • 24. active behaviours and routines;
    • 25. standardized notions of process;
    • 26. professional social networks;
    • 27. collaboration;
  • Networked Industries framework
    People create value outside of the institutions in which they work.
    Networked Industries education socializes us to:
    • Autonomy;
    • 28. Diversity;
    • 29. Inclusion;
    • 30. Distributed workplaces;
    • 31. Learning collaboratively within our social networks;
    • 32. Competition is collaborative.
  • Peer 2 Peer Industries framework
    Delocalized and self-organizing collectives create their own industrial frameworks.
    Self-directed education is supported by social relations, in fluid, informal arrangements.
    Institutions will emerge from informal communities of practices.P2P education socializes us to:
    • mobile work;
    • 33. fluid work relationships;
    • 34. public workspaces;
    • 35. making is central form of capital;
    • 36. building together.
  • Experiential Media Institute Model
    XMI incorporates new opportunities on top of previous models:
    • acknowledging that innovation exists outside of institutions;
    • 37. accepting peer culture within fluid institutional boundaries;
    • 38. facilitate new infrastructures for informal learning;
    • 39. personal interest drives learning.
    XMI education socializes us to:
    • mixed spheres of social/learning interactions;
    • 40. the value of intrinsic interest and motivation;
    • 41. the value of personal, practical knowledge;
    • 42. alternative ways of knowing.