VIRTUAL LIVING LIBRARIES

An exploration of Social Media as places of cultural
and knowledge exchange


Alexandra Bal, Mar...
SOCIAL MEDIA ARE DIFFERENT FROM VISUAL
MEDIA
PARTICIPATORY CULTURE (JENKINS)
    Peer based production and consumption of media



    Facilitate users’ participation...
THE YOUTUBE PHENOMENON



                                       For Wesch, it celebrates
                                ...
FANDOM: POP CULTURE JAMMING
Remixing existing media messages
  to create new ones
 Stars war kid
  Views: 11,904,270

•  ...
CULTURE JAMMING TO FAMILY FOOTAGE


                                    Charlie bit me: Views: 85,240,780

               ...
COLLECTIVE PUBLIC PERFORMANCE




    This informal participatory culture is influencing other social
     spheres.
OBAMA POLITICAL CAMPAIGNS USED CJ




              Yes we can song
          
              Views: 16,594,825
MR OBAMA DOES NOT WORK AS WELL
    Why?

SOCIAL MEDIA = FOLK CULTURE
    Folk Culture respond to the need of people to be active

    social participants in the c...
FOLK CULTURE EXISTS IN MULTIPLE FORMS

    Cartesian social form: Youtube:

    conversation = co-creation of content

  ...
REAL WORLD LIVING LIBRARIES
SECOND LIFE IS NOT A GAME
                               A sociological space
                             

            ...
SOCIAL MEDIA ARE FORMS OF LIVING
LIBRARIES


       Informal Learning Environments
           Where people are part of

  ...
INFORMAL COMMUNITIES OF INTERESTS
    Peers are learning within informal social networks

    based on their interests.
 ...
LEARNING WITHIN INFORMAL
COMMUNITIES OF PRACTICES
Constructionist learning driven by discovery and
 experimentation (Pape...
SOME FORMS OF INTELLIGENCE BECOME
COLLECTIVE

 Connective Intelligence (de Kerckhove)




                           Colle...
SHIFT IN MEDIATED EDUCATION CULTURE
    Visual media:
                                        Information = knowledge
   ...
WHAT DOES THIS MEANS TO INSTITUTIONS
    Digital natives are growing up in these alternate social

    realities.




Sin...
EDUCATIONAL INDUSTRIAL FRAMEWORKS
 Different communication models influence different educational models which
 in turn ar...
INNOVATION INDUSTRIES
                        Cognitivism: Hierarchies lessen.

                        The individual has...
NETWORK INDUSTRIES
                     Social Constructivism:

                     Institutional boundaries soften.

   ...
PEER 2 PEER INDUSTRIES
                 Social constructionism:
                 Delocalized and self-organizing
         ...
INFORMAL ORGANISATIONS AND INSTITUTIONS

- Collectives are formalizing the status of their collectives in order
to gain le...
HYBRID SOCIO-CONSTRUCTIONIST INSTITUTIONS
                 Hybrid institutions:

                 Fragmentation of institu...
PROFESSIONAL INFORMAL KNOWLEDGE
DISSEMINATION VIA CULTURE JAMMING

    Professionals educators are participating to these
...
Social Media: Short-circuit the traditional authorities of diffusion
of culture and change the nature of institutional ter...
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Virtual Living Libraries: An exploration of social media as places of cultural and knowledge exchange

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  • Peers co-construct meaning and experiencesvia co-production of their own cultural and educational artefacts (Ito, 2008).
  • This presentation explores this participatory culture in Youtube and Second Life
  • Virtual Living Libraries: An exploration of social media as places of cultural and knowledge exchange

    1. 1. VIRTUAL LIVING LIBRARIES An exploration of Social Media as places of cultural and knowledge exchange Alexandra Bal, March 12th, 2009 Presented at Ryerson, FCAD SRC Seminar
    2. 2. SOCIAL MEDIA ARE DIFFERENT FROM VISUAL MEDIA
    3. 3. PARTICIPATORY CULTURE (JENKINS) Peer based production and consumption of media  Facilitate users’ participation  new tools and technologies enable consumers to archive, annotate, appropriate, and recirculate media content. Mediate human relationships  Do It Yourself (DYI) media allows Individuals and groups to participate to conversations This presentation explores manifestation of this participatory culture within Youtube and Second Life
    4. 4. THE YOUTUBE PHENOMENON For Wesch, it celebrates  new forms of Expression  Empowerment  Identity  Global Community  Which generate new forms of Culture, learning and Social and economic Life
    5. 5. FANDOM: POP CULTURE JAMMING Remixing existing media messages to create new ones  Stars war kid Views: 11,904,270 • Star Wars kid Drunken Jedi Views: 6,294,606 • Star wars kid VS Yoda: Views: 2,453,195 • South Park
    6. 6. CULTURE JAMMING TO FAMILY FOOTAGE Charlie bit me: Views: 85,240,780 Charlie remix: Views: 1,439,409 Charlie reenacted: Views: 1,050,415 The public has become a performer
    7. 7. COLLECTIVE PUBLIC PERFORMANCE This informal participatory culture is influencing other social spheres.
    8. 8. OBAMA POLITICAL CAMPAIGNS USED CJ Yes we can song  Views: 16,594,825
    9. 9. MR OBAMA DOES NOT WORK AS WELL Why? 
    10. 10. SOCIAL MEDIA = FOLK CULTURE Folk Culture respond to the need of people to be active  social participants in the creation of their culture (Bakan and Nolan, 2009) To share  To create (Janick, 2009)  To perform (McLuhan, 1967) Their own stories, experiences and knowledge The network is a public sphere  Creation and participation to public discourse and culture 
    11. 11. FOLK CULTURE EXISTS IN MULTIPLE FORMS Cartesian social form: Youtube:  conversation = co-creation of content Embodied form:   Real world : Living libraries  Virtual Worlds: conversation = co-action + co-creation of content Social Media gas facilitated the emergence of informal communities where culture emerges out of informal conversations
    12. 12. REAL WORLD LIVING LIBRARIES
    13. 13. SECOND LIFE IS NOT A GAME A sociological space   Avatars: Embodied peers meet in space and converse without geographical constrains.  Tele-collaboration  Tele-Performance environment ladyhawke365's photostream
    14. 14. SOCIAL MEDIA ARE FORMS OF LIVING LIBRARIES Informal Learning Environments Where people are part of self organizing informal communities and institutions
    15. 15. INFORMAL COMMUNITIES OF INTERESTS Peers are learning within informal social networks  based on their interests. Learning happens by informal sharing of  experiences (Freire, 1978) with members of communities of interests. Social Constructivism:  Peers learn from their own and other's experiences and social contexts (Vygotsky, 1978). Cancerland 
    16. 16. LEARNING WITHIN INFORMAL COMMUNITIES OF PRACTICES Constructionist learning driven by discovery and experimentation (Papert, 1992). Lived experiences + Action create learning.
    17. 17. SOME FORMS OF INTELLIGENCE BECOME COLLECTIVE Connective Intelligence (de Kerckhove) Collective Intelligence (Levy) In both cases: Culture and knowledge results from •Conversations between peers •Activities between peers Knowledge is the result of •Lived experience = expertise •Authentic and personal narratives •Co-creation by peers •Peers interests’
    18. 18. SHIFT IN MEDIATED EDUCATION CULTURE Visual media:  Information = knowledge  Authored Story Telling Authored knowledge An author formally tells a  An expert educates via a  story via a scripted scripted presentation experience Social media:  Social media:  Knowledge Sharing: Peers Story Sharing: Peers informally educate each informally share authentic other and lived experiences Experiential Media:  Experiential Media:  knowledge building Story Living Peers learn by building  Peers build experiences  experiences together together
    19. 19. WHAT DOES THIS MEANS TO INSTITUTIONS Digital natives are growing up in these alternate social  realities. Since education = social reproduction, which values should it now promote?
    20. 20. EDUCATIONAL INDUSTRIAL FRAMEWORKS Different communication models influence different educational models which in turn are a reflection of current capitalist industrial frameworks (Boltanski and Chiappello, 2001) . Behaviorism: Taylorist Industry Socialize to - Institutional hierarchies - Standard use of time and space - Passive behaviours and routines - Competition
    21. 21. INNOVATION INDUSTRIES Cognitivism: Hierarchies lessen. The individual has value Innovating workers share knowledge to advance progress within the institution. Professional communities from multiple discipline within Institutions. Socialize to: - Standard use of time and space - Active behaviours and routines - Professional Social Networks - Collaboration
    22. 22. NETWORK INDUSTRIES Social Constructivism: Institutional boundaries soften. Value is created and shared by members of a network instead of by individual companies (Kelley, 1998). Creation of professional communities tied to discipline instead of organization. Socialize to - autonomy, - Coo-petition (Brandenburger and Nalebuff, 1997), - virtual space.
    23. 23. PEER 2 PEER INDUSTRIES Social constructionism: Delocalized and self-organizing collectives are creating their own industrial frameworks. - self-directed education, supported by social relations, in fluid, informal arrangements (Illich, 1971). Informal communities of practice are - rationalizing production processes Peer socialization: -work is mobile, -- Time and relationships are fluid - public spaces become workspaces, -- co-creation, co-production, -- co-working (Forlano, 2008).
    24. 24. INFORMAL ORGANISATIONS AND INSTITUTIONS - Collectives are formalizing the status of their collectives in order to gain legal protection of their processes (creative commons) and organizing into rights to be non profit oriented. Others are building informal institutions  Carleon Open University: synthetic Art, Volunteers tenured • faculty Emerging artists •
    25. 25. HYBRID SOCIO-CONSTRUCTIONIST INSTITUTIONS Hybrid institutions: Fragmentation of institutions lead to acceptance of peer culture within Institutional boundaries are fluid. Creation of learning networks tied to interest and practices outside profession, discipline and organizations. Socialization: - work that combines personal-informal-professional networks of conversations, - mixed-space, - co-learning, - innovation exits outside of institutions.
    26. 26. PROFESSIONAL INFORMAL KNOWLEDGE DISSEMINATION VIA CULTURE JAMMING Professionals educators are participating to these  collectives Michael Wesch Institutions are starting to use culture jamming to  disseminate their knowledge Cern Large Hadron Rap  Views: 4,423,967
    27. 27. Social Media: Short-circuit the traditional authorities of diffusion of culture and change the nature of institutional territories. Institutions are already moving towards deschooling some parts of learning. Carleon has succeeded in becoming an informal arm of universities as envisioned by Illich. A broader participation will require rethinking of how we support informal learning. Will be participate to these emerging living libraries?

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