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Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
Lecture3: Introduction to web 2.0 and  socialmedia
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Lecture3: Introduction to web 2.0 and socialmedia

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This lecture introduces students to social media culture.

This lecture introduces students to social media culture.

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  • This presentation explores this participatory culture in Youtube and Second Life
  • Transcript

    • 1. MPM17Research for Experience Design
      Lecture 3: Web 2.0 and Social Media as a Research Environment
    • 2. What is Web 2.0
      Databases + Network
      = Aggregation of Content
      • A platform that changes our understanding and use of mass media
      • 3. Allows to move from presentation to social media
    • Web 2.0 Digital Culture
    • 4. Participatory Culture (Jenkins)
      Peer based production and consumption of media
      Facilitate users’ participationNew tools and technologies enable consumers to archive, annotate, appropriate, and recirculate media content.
      Mediate human relationshipsDo It Yourself (DYI) media allows Individuals and groups to participate to conversations
    • 5. Some 2010 stats on the social media revolution…
    • 6. Emergence of Informal Social Research Commons
    • 7. Mobile, Social Ecologies
      Source: http://www.flickr.com/photos/leonardlow/277852319/#/
    • 8. Networks Are Research Environments
      Learning based on interests
      Learning can happen when needed
      Learning in communities
      Experience is a source of expertise
      Learning can take place anywhere
      The world can become the classroom
    • 9. Learner-Centered Research
      Source: http://www.youtube.com/watch?v=LEpTTolebqo
    • 10. Social Learning
    • 11. Peer-Based Research: Sharing Life Experiences
      Source: http://www.youtube.com/results?search_query=dealing+with+cancer&aq=f
    • 12. Research Within Communities of Interest
      People are learning within informal social networks.
      Based on their interests.
      They share experiences with members of communities of interests.
      Social Constructivism:
      Learning from their experiences and social contexts (Vygotsky, 1978)‏.
      Learning through reflection on doing instead of didactic learning(Dewey, 1939).
    • 13. Social Learning Within Communities of Practices
      Lived experiences + Action
      Students co-construct meaning and experiences via co-construction of cultural artefacts (Ito, 2008).
      Source: http://bp3.blogger.com/
      Source: http://www.youtube.com/watch?v=HVCpeTtf2qc
    • 14. Accessible from a mobile device
    • 15. Someforms of Intelligence become collective
      Connective Intelligence (deKerckhove)
      Collective Intelligence (Levy)
      In both cases:
      Culture and knowledgeresultsfrom
      • Conversations between peers
      • 16. Activities between peers
      Knowledge is the result of
      • Lived experience = expertise
      • 17. Authentic and personal narratives
      • 18. Co-creation by peers
      • 19. Peers interests’
    • How does all of this relate to research?
    • 20. Networks = Different type of research
      Data mining: Networks have become informal public library
      Social Learning: networks are social spheres.
      EMERGENT Learning:
      Each learner builds his-her own knowledge based on interest.
      Shares Experiential/Authentic learning with and withinself organizing social communities of interest/practices.
      Mobile Learning: When/Where Needed
    • 21. Web 2.0 and Social Media are used for:
      • Research
      • 22. Gathering/sharing data
      • 23. Gathering/sharing information
      • 24. Participative production processes‏
      • 25. Archiving distribution
      • 26. Promotion
      • 27. Documentation
      • 28. Emerging aesthetic form
      • 29. Identity and Community experimentation and Formation
      • 30. Social/Cultural/Production Experimentation and Activities
    • Research: Individual/Collective
      • Wikis to collectively develop knowledge:
      • 31. As researchers: docgames
      • 32. As fans: muppet
      • 33. As participatory based practices: homelessnation
      • 34. Collectively Share Knowledge
      • 35. Belong to a collective intelligence, which relies on the strenght of the group: A form of intelligence that emerges from the collaboration and competition of many individuals.
      • 36. Or belong to a connective intelligence
      • 37. individual creation of information, ideas, and concepts which are then shared with others, connected, and re-created and extended based on the interaction.
      • 38. Simply, collective means blending together. Connective means connecting while retaining the original (source: http://connectivism.ca/blog/2008/02/collective_or_connective_intel.html)‏
    • del.icio.us
      A Collective Intelligence tool
      Public as expert who validate information instead of an institution
      Tagging becomes key
      Asynchronic communication between members
      Listening to each other's rss feeds
    • 39. Flicker
      A Connective Intelligence tool
      Public as artist who contribute images
      Tagging becomes key
      Asynchronic communication between members
      Listening to each other's rss feeds
    • 40. Distribution
      Gold Farmers
    • 41. Social Media Are Hybrid Spaces
      Personal-Informal-Professional networks boundaries have become fluid (Gensollen, 2007)‏ and now coexist
      -> Media are now hybrid social environments that blend:
      1. Activities: Personal, Interest, Professional.
      2. Economies: Product – Services - Gift.
      3. Social organizational models : Institutions– Individuals -Self-organizing Communities.
    • 42. Identity?
      Identity and reputation as currency
      Identity connector
      Identity 2.0
    • 43. Professional Identity
      • Professional Identity
    • Self organizing help
    • 44. Societies as Global Nodes of common interests…
    • 45. Virtual Self organizing Protesters
    • 46.
    • 47. N-Significance?

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