MPM17Research for Experience Design<br />Lecture 3:  Web 2.0 and Social Media as a Research Environment<br />
What is Web 2.0<br />Databases + Network <br />= Aggregation of Content<br /><ul><li>A platform that changes our understan...
Allows to move from presentation to social media</li></li></ul><li>Web 2.0 Digital Culture<br />
Participatory Culture (Jenkins) <br />Peer based production and consumption of  media<br />Facilitate users’ participation...
Some 2010 stats on the social media revolution…<br />
Emergence of Informal Social Research Commons<br />
Mobile, Social Ecologies<br />Source: http://www.flickr.com/photos/leonardlow/277852319/#/<br />
Networks Are Research Environments <br />Learning based on interests <br />Learning can happen when needed<br />Learning i...
Learner-Centered Research<br />Source: http://www.youtube.com/watch?v=LEpTTolebqo<br />
Social Learning<br />
Peer-Based Research: Sharing Life Experiences<br />Source: http://www.youtube.com/results?search_query=dealing+with+cancer...
Research Within Communities of Interest<br />People are learning within informal social networks. <br />Based on their int...
Social Learning Within Communities of Practices<br />Lived experiences + Action<br />Students co-construct meaning and exp...
Accessible from a mobile device<br />
Someforms of Intelligence become collective<br />Connective Intelligence (deKerckhove)<br />Collective Intelligence (Levy)...
Activities between peers</li></ul>Knowledge is the result of <br /><ul><li>Lived experience = expertise
Authentic and personal narratives
Co-creation by peers
Peers interests’</li></li></ul><li>How does all of this relate to research?<br />
Networks = Different type of research<br />Data mining: Networks have become informal public library<br />Social Learning:...
Web 2.0 and Social Media are used for:<br /><ul><li>Research
Gathering/sharing data
Gathering/sharing information
Participative production processes‏
Archiving distribution
Promotion
Documentation
Emerging aesthetic form
Identity and Community experimentation and Formation
Social/Cultural/Production Experimentation and Activities</li></li></ul><li>Research:  Individual/Collective<br /><ul><li>...
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Lecture3: Introduction to web 2.0 and socialmedia

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This lecture introduces students to social media culture.

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  • This presentation explores this participatory culture in Youtube and Second Life
  • Lecture3: Introduction to web 2.0 and socialmedia

    1. 1. MPM17Research for Experience Design<br />Lecture 3: Web 2.0 and Social Media as a Research Environment<br />
    2. 2. What is Web 2.0<br />Databases + Network <br />= Aggregation of Content<br /><ul><li>A platform that changes our understanding and use of mass media
    3. 3. Allows to move from presentation to social media</li></li></ul><li>Web 2.0 Digital Culture<br />
    4. 4. Participatory Culture (Jenkins) <br />Peer based production and consumption of media<br />Facilitate users’ participationNew tools and technologies enable consumers to archive, annotate, appropriate, and recirculate media content.<br />Mediate human relationshipsDo It Yourself (DYI) media allows Individuals and groups to participate to conversations<br />
    5. 5. Some 2010 stats on the social media revolution…<br />
    6. 6. Emergence of Informal Social Research Commons<br />
    7. 7. Mobile, Social Ecologies<br />Source: http://www.flickr.com/photos/leonardlow/277852319/#/<br />
    8. 8. Networks Are Research Environments <br />Learning based on interests <br />Learning can happen when needed<br />Learning in communities<br />Experience is a source of expertise <br />Learning can take place anywhere<br />The world can become the classroom <br />
    9. 9. Learner-Centered Research<br />Source: http://www.youtube.com/watch?v=LEpTTolebqo<br />
    10. 10. Social Learning<br />
    11. 11. Peer-Based Research: Sharing Life Experiences<br />Source: http://www.youtube.com/results?search_query=dealing+with+cancer&aq=f<br />
    12. 12. Research Within Communities of Interest<br />People are learning within informal social networks. <br />Based on their interests. <br />They share experiences with members of communities of interests.<br />Social Constructivism: <br />Learning from their experiences and social contexts (Vygotsky, 1978)‏.<br />Learning through reflection on doing instead of didactic learning(Dewey, 1939).<br />
    13. 13. Social Learning Within Communities of Practices<br />Lived experiences + Action<br />Students co-construct meaning and experiences via co-construction of cultural artefacts (Ito, 2008).<br />Source: http://bp3.blogger.com/<br />Source: http://www.youtube.com/watch?v=HVCpeTtf2qc<br />
    14. 14. Accessible from a mobile device<br />
    15. 15. Someforms of Intelligence become collective<br />Connective Intelligence (deKerckhove)<br />Collective Intelligence (Levy)<br />In both cases:<br />Culture and knowledgeresultsfrom<br /><ul><li>Conversations between peers
    16. 16. Activities between peers</li></ul>Knowledge is the result of <br /><ul><li>Lived experience = expertise
    17. 17. Authentic and personal narratives
    18. 18. Co-creation by peers
    19. 19. Peers interests’</li></li></ul><li>How does all of this relate to research?<br />
    20. 20. Networks = Different type of research<br />Data mining: Networks have become informal public library<br />Social Learning: networks are social spheres. <br />EMERGENT Learning: <br />Each learner builds his-her own knowledge based on interest. <br />Shares Experiential/Authentic learning with and withinself organizing social communities of interest/practices.<br />Mobile Learning: When/Where Needed<br />
    21. 21. Web 2.0 and Social Media are used for:<br /><ul><li>Research
    22. 22. Gathering/sharing data
    23. 23. Gathering/sharing information
    24. 24. Participative production processes‏
    25. 25. Archiving distribution
    26. 26. Promotion
    27. 27. Documentation
    28. 28. Emerging aesthetic form
    29. 29. Identity and Community experimentation and Formation
    30. 30. Social/Cultural/Production Experimentation and Activities</li></li></ul><li>Research: Individual/Collective<br /><ul><li> Wikis to collectively develop knowledge:
    31. 31. As researchers: docgames
    32. 32. As fans: muppet
    33. 33. As participatory based practices: homelessnation
    34. 34. Collectively Share Knowledge
    35. 35. Belong to a collective intelligence, which relies on the strenght of the group: A form of intelligence that emerges from the collaboration and competition of many individuals.
    36. 36. Or belong to a connective intelligence
    37. 37. individual creation of information, ideas, and concepts which are then shared with others, connected, and re-created and extended based on the interaction.
    38. 38. Simply, collective means blending together. Connective means connecting while retaining the original (source: http://connectivism.ca/blog/2008/02/collective_or_connective_intel.html)‏</li></li></ul><li>del.icio.us<br />A Collective Intelligence tool<br />Public as expert who validate information instead of an institution<br />Tagging becomes key<br />Asynchronic communication between members<br />Listening to each other's rss feeds<br />
    39. 39. Flicker<br />A Connective Intelligence tool<br />Public as artist who contribute images <br />Tagging becomes key<br />Asynchronic communication between members<br />Listening to each other's rss feeds<br />
    40. 40. Distribution<br />Gold Farmers<br />
    41. 41. Social Media Are Hybrid Spaces <br />Personal-Informal-Professional networks boundaries have become fluid (Gensollen, 2007)‏ and now coexist<br />-> Media are now hybrid social environments that blend: <br />1. Activities: Personal, Interest, Professional.<br />2. Economies: Product – Services - Gift.<br />3. Social organizational models : Institutions– Individuals -Self-organizing Communities.<br />
    42. 42. Identity?<br />Identity and reputation as currency<br />Identity connector<br />Identity 2.0<br />
    43. 43. Professional Identity<br /><ul><li>Professional Identity</li></li></ul><li>Self organizing help<br />
    44. 44. Societies as Global Nodes of common interests…<br />
    45. 45. Virtual Self organizing Protesters<br />
    46. 46.
    47. 47. N-Significance?<br />

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