Lecture3: Introduction to web 2.0 and  socialmedia
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Lecture3: Introduction to web 2.0 and socialmedia



This lecture introduces students to social media culture.

This lecture introduces students to social media culture.



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  • This presentation explores this participatory culture in Youtube and Second Life

Lecture3: Introduction to web 2.0 and  socialmedia Lecture3: Introduction to web 2.0 and socialmedia Presentation Transcript

  • MPM17Research for Experience Design
    Lecture 3: Web 2.0 and Social Media as a Research Environment
  • What is Web 2.0
    Databases + Network
    = Aggregation of Content
    • A platform that changes our understanding and use of mass media
    • Allows to move from presentation to social media
  • Web 2.0 Digital Culture
  • Participatory Culture (Jenkins)
    Peer based production and consumption of media
    Facilitate users’ participationNew tools and technologies enable consumers to archive, annotate, appropriate, and recirculate media content.
    Mediate human relationshipsDo It Yourself (DYI) media allows Individuals and groups to participate to conversations
  • Some 2010 stats on the social media revolution…
  • Emergence of Informal Social Research Commons
  • Mobile, Social Ecologies
    Source: http://www.flickr.com/photos/leonardlow/277852319/#/
  • Networks Are Research Environments
    Learning based on interests
    Learning can happen when needed
    Learning in communities
    Experience is a source of expertise
    Learning can take place anywhere
    The world can become the classroom
  • Learner-Centered Research
    Source: http://www.youtube.com/watch?v=LEpTTolebqo
  • Social Learning
  • Peer-Based Research: Sharing Life Experiences
    Source: http://www.youtube.com/results?search_query=dealing+with+cancer&aq=f
  • Research Within Communities of Interest
    People are learning within informal social networks.
    Based on their interests.
    They share experiences with members of communities of interests.
    Social Constructivism:
    Learning from their experiences and social contexts (Vygotsky, 1978)‏.
    Learning through reflection on doing instead of didactic learning(Dewey, 1939).
  • Social Learning Within Communities of Practices
    Lived experiences + Action
    Students co-construct meaning and experiences via co-construction of cultural artefacts (Ito, 2008).
    Source: http://bp3.blogger.com/
    Source: http://www.youtube.com/watch?v=HVCpeTtf2qc
  • Accessible from a mobile device
  • Someforms of Intelligence become collective
    Connective Intelligence (deKerckhove)
    Collective Intelligence (Levy)
    In both cases:
    Culture and knowledgeresultsfrom
    • Conversations between peers
    • Activities between peers
    Knowledge is the result of
    • Lived experience = expertise
    • Authentic and personal narratives
    • Co-creation by peers
    • Peers interests’
  • How does all of this relate to research?
  • Networks = Different type of research
    Data mining: Networks have become informal public library
    Social Learning: networks are social spheres.
    EMERGENT Learning:
    Each learner builds his-her own knowledge based on interest.
    Shares Experiential/Authentic learning with and withinself organizing social communities of interest/practices.
    Mobile Learning: When/Where Needed
  • Web 2.0 and Social Media are used for:
    • Research
    • Gathering/sharing data
    • Gathering/sharing information
    • Participative production processes‏
    • Archiving distribution
    • Promotion
    • Documentation
    • Emerging aesthetic form
    • Identity and Community experimentation and Formation
    • Social/Cultural/Production Experimentation and Activities
  • Research: Individual/Collective
    • Wikis to collectively develop knowledge:
    • As researchers: docgames
    • As fans: muppet
    • As participatory based practices: homelessnation
    • Collectively Share Knowledge
    • Belong to a collective intelligence, which relies on the strenght of the group: A form of intelligence that emerges from the collaboration and competition of many individuals.
    • Or belong to a connective intelligence
    • individual creation of information, ideas, and concepts which are then shared with others, connected, and re-created and extended based on the interaction.
    • Simply, collective means blending together. Connective means connecting while retaining the original (source: http://connectivism.ca/blog/2008/02/collective_or_connective_intel.html)‏
  • del.icio.us
    A Collective Intelligence tool
    Public as expert who validate information instead of an institution
    Tagging becomes key
    Asynchronic communication between members
    Listening to each other's rss feeds
  • Flicker
    A Connective Intelligence tool
    Public as artist who contribute images
    Tagging becomes key
    Asynchronic communication between members
    Listening to each other's rss feeds
  • Distribution
    Gold Farmers
  • Social Media Are Hybrid Spaces
    Personal-Informal-Professional networks boundaries have become fluid (Gensollen, 2007)‏ and now coexist
    -> Media are now hybrid social environments that blend:
    1. Activities: Personal, Interest, Professional.
    2. Economies: Product – Services - Gift.
    3. Social organizational models : Institutions– Individuals -Self-organizing Communities.
  • Identity?
    Identity and reputation as currency
    Identity connector
    Identity 2.0
  • Professional Identity
    • Professional Identity
  • Self organizing help
  • Societies as Global Nodes of common interests…
  • Virtual Self organizing Protesters
  • N-Significance?