MPM107RESEARCH FOR EXPERIENCE DESIGNLecture 2: Some definitions
HISTORICAL DEFINITION #1:MCLUHAN (1960S) New Media = "extensions" of our human senses, bodies and minds, which will form large media ecologies (McLuhan, 1964). These ecologies would become Mediated Public Spheres enabled the public to become actors of social change. He believed that the wide adoption of these new media McLuhan introduced a different way of thinking about media design would participate in major Traditional visual culture: media are changes in how “man” viewed the objects that are consumed as cultural world and would eventually lead artifacts humans to find a new type of New Media Culture: media extends spirituality based on a human activities far beyond creative industries. New Media became about technological collective facilitating mediated social and cultural consciousness (Teall and innovations of makers, which included the Carpenter, 2001). public.
POPULAR DEFINITION: 80’S AND 90’S 1980s: ”digital revolution” and the 90s “digital convergence”: reshaping of contemporary experiences through the mass introduction of computers. The digitization of mass media raised questions about intellectual property, competition and monopolies, which required new ways of looking at mass media production. The popular definition of “new media” became synonymous to emerging digital mass media.
NEW MEDIA BECOMES AT THE CROSS ROADSOF THREE DISTINCT INDUSTRIAL CONTEXTS
NM BECOMES A SPECIFIC MOMENTIN A MEDIA LIFE CYCLE
NEW MEDIA IS UNDERSTOOD AS APERSPECTIVE All media was once a new media photography --> in relation to Painting film --> photo and theater video --> film computing Nm = a phase of evolution where an innovation becomes a medium nm practices= diverse contexts that all celebrate experimenting with innovations.
EARLY 2000S definition moves away from ICT to encompass other technologies (robotics, biotech, etc) new media art standard practice is “to take up the products of the technology industries (...) and apply them to its own diverse ends, in a cultural domain. “ (Whitelaw, 2004)
NEW MEDIA CHARACTERISTICS Technologies that Facilitate Communication/Information Amongst themselves With humans Amongst Humans Extend/mediate human experiences via hybrid (virtual/physical/mobile/biological) spaces.
WHAT IS NEW MEDIA? New media is a cultural and social innovation framework that is technology independent 100 years ago: film was new media 20 years ago: the Internet and digital processes were new media Today: Extension of life and experiences via media ecologies
New Media Extend synthetic, human and hybrid social and culturallife