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Lecture2 newmediacontext

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A historical look at the definition of the term new media

A historical look at the definition of the term new media

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  • 1. MPM17 RESEARCH FOR EXPERIENCE DESIGN
      • Lecture 2: Some definitions
  • 2. HISTORICAL DEFINITION #1: MCLUHAN (1960S)
    • New Media = "extensions" of our human senses, bodies and minds, which will form large media ecologies (McLuhan, 1964).
    • These ecologies would become Mediated Public Spheres enabled the public to become actors of social change.
    • He believed that the wide adoption of these new media would participate in major changes in how “man” viewed the world and would eventually lead humans to find a new type of spirituality based on a technological collective consciousness (Teall and Carpenter, 2001).
    McLuhan introduced a different way of thinking about media design Traditional visual culture : media are objects that are consumed as cultural artifacts New Media Culture : media extends human activities far beyond creative industries. New Media became about facilitating mediated social and cultural innovations of makers, which included the public.
  • 3. POPULAR DEFINITION: 80’S AND 90’S
    • 1980s: ”digital revolution” and the 90s “digital convergence”: reshaping of contemporary experiences through the mass introduction of computers . The digitization of mass media raised questions about intellectual property, competition and monopolies, which required new ways of looking at mass media production . The popular definition of “new media” became synonymous to emerging digital mass media.
  • 4. NEW MEDIA BECOMES AT THE CROSS ROADS OF THREE DISTINCT INDUSTRIAL CONTEXTS
  • 5. NM BECOMES A SPECIFIC MOMENT IN A MEDIA LIFE CYCLE
  • 6. NEW MEDIA IS UNDERSTOOD AS A PERSPECTIVE
    • All media was once a new media
      • photography --> in relation to Painting
      • film --> photo and theater
      • video --> film
      • computing
    • Nm = a phase of evolution where an innovation becomes a medium
    • nm practices= diverse contexts that all celebrate experimenting with innovations.
  • 7. EARLY 2000S
    • definition moves away from ICT to encompass other technologies (robotics, biotech, etc)‏
    • new media art standard practice is “to take up the products of the technology industries (...) and apply them to its own diverse ends, in a cultural domain. “ (Whitelaw, 2004)‏
  • 8. PRE WEB 2.0 MEDIA LIFE CYCLE
  • 9. MID 2000S WEB 2.0 REVOLUTION
    • Social media are different than Visual Media
  • 10. POST WEB 2.0 MEDIA LIFE CYCLE
  • 11. NEW MEDIA REPRESENTS THE ACTIVITIES OF SPECIFIC PEOPLE
  • 12. WITH DIFFERENT ACTIVITIES
  • 13. NEW MEDIA CHARACTERISTICS
    • Technologies that
    • Facilitate Communication/Information
      • Amongst themselves
      • With humans
      • Amongst Humans
    • Extend/mediate human experiences via virtual/physical/mobile spaces.
  • 14. 2010S NEW MEDIA SOCIAL ECOLOGIES
  • 15. WHAT IS NEW MEDIA?
    • New media is a cultural and social innovation framework that is technology independent
    • 100 years ago: film was new media 20 years ago: the Internet and digital processes were new media
    • Today: Extension of life via media ecologies
  • 16. New Media Extend synthetic, human and hybrid social and cultural life
  • 17. TOWARDS SUPERHUMANS
  • 18. TRANSHUMANS CYBORGS
  • 19. AND DIGITAL PLANKTON LAYER

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