Class 2: Introduction to Web 2.0

Why me? Me = Socio-economist, explores impact a new media has on society

Me = Socio-economist, explores impact a new media has on society

I explore different moment of the new media industrial chain

Media and industries? Each new media = specific industrial framework which correspond to a specific societal time Originate markets and hierarchical structures specific to their times

Each new media = specific industrial framework which correspond to a specific societal time

Originate markets and hierarchical structures specific to their times

Film and Photography Top down hierarchy One person controls the process Competition for sale of goods between artists Market: Sale of cultural good (photo, film)‏ Both can be based either on mass distribution (tv, dvd) or prints On art uniqueness status = reputation of maker makes work a collector item that is extremely expensive

Top down hierarchy

One person controls the process

Competition for sale of goods between artists

Market:

Sale of cultural good (photo, film)‏

Both can be based either

on mass distribution (tv, dvd) or prints

On art uniqueness status = reputation of maker makes work a collector item that is extremely expensive

Capitalist Frameworks According to Boltanski & Chiappello (01)‏ 2nd phase of liberal capitalism (50s)‏ Liberal society = Competition is at the source of progress Economy = mass production and distribution of standardized goods Competition between economic agents Artist = economy agents, entrepreneurs Passive Worker  autonomy of action but not thoughts  passive audience 3rd phase of network society capitalism more humanistic in nature (70s-90s)‏ Active society = Cooperation and reciprocity = principal factor of progress Economy= Innovation Collaboration between social agents Participatory processes Artists = cultural agent Worker  autonomy of action and thoughts  needs to learn from others, engage in dialog works in professional communities of practice

According to Boltanski & Chiappello (01)‏

2nd phase of liberal capitalism (50s)‏

Liberal society = Competition is at the source of progress

Economy = mass production and distribution of standardized goods

Competition between economic agents

Artist = economy agents, entrepreneurs

Passive Worker  autonomy of action but not thoughts  passive audience

3rd phase of network society capitalism more humanistic in nature (70s-90s)‏

Active society = Cooperation and reciprocity = principal factor of progress Economy= Innovation

Collaboration between social agents

Participatory processes

Artists = cultural agent

Worker  autonomy of action and thoughts  needs to learn from others, engage in dialog

works in professional communities of practice

Today? New phase of industrialization The introduction of electronic systems often comes with a desire to create a new separation and articulation between production and diffusion functions (Moeglin 98). Neo-industrial phase= Self-service model

New phase of industrialization

The introduction of electronic systems often comes with a desire to create a new separation and articulation between production and diffusion functions (Moeglin 98).

Neo-industrial phase= Self-service model

Self-service Shift towards self-service  requires hyper-autonomous consumers and workers rise of a 4 th phase of capitalism Neo-liberal society = Coopetition : Cooperation and reciprocity (humanist) coexist with hierarchy and coordination (liberal)‏ Economy= Self-service ICT mediate Workers-Client Relationships = self-controlled, internalised a set values, autonomy of action and thoughts and ability to operate in a social network Human -centered activities  working in personal and professional networks Artist= Entrepreneurial cultural agent

Shift towards self-service  requires hyper-autonomous consumers and workers

rise of a 4 th phase of capitalism

Neo-liberal society = Coopetition : Cooperation and reciprocity (humanist) coexist with hierarchy and coordination (liberal)‏

Economy= Self-service ICT mediate Workers-Client Relationships = self-controlled, internalised a set values, autonomy of action and thoughts and ability to operate in a social network

Human -centered activities  working in personal and professional networks

Artist= Entrepreneurial cultural agent

Culture of the simultaneous Current media : shift from representation to experience based meaning we are moving towards a different relationship to time and space Emerging cultural voices marry Social Experiential Media (MOOs: MultiUser Object Oriented Systems) Synthetic Intelligence.

Current media : shift from representation to experience based meaning

we are moving towards

a different relationship to time and space

Emerging cultural voices marry

Social

Experiential Media (MOOs: MultiUser Object Oriented Systems)

Synthetic Intelligence.

What is Web 2.0? Databases + Network = Aggregation of Content A platform that changes our understanging and use of mass media Allows to move from presentation to social media

Databases + Network

= Aggregation of Content

A platform that changes our understanging and use of mass media

Allows to move from presentation to social media

Social Media Connect People with past and existing physical relationships Exchange of information with each other. I.e. facebook, delicious, remix books Aggregation of interest : Community of interest: prosumer, viewser Non institutionally funded construction of cultural meaning impact real life activities : I.e. Copy Right law Asynchronous communication: no simultaneous co-presence Cartesian mind-body relationship: representation of intellectual processes (Shinkle, 2007)

Connect People with past and existing physical relationships

Exchange of information with each other. I.e. facebook, delicious, remix books

Aggregation of interest : Community of interest: prosumer, viewser

Non institutionally funded construction of cultural meaning

impact real life activities : I.e. Copy Right law

Asynchronous communication:

no simultaneous co-presence

Cartesian mind-body relationship: representation of intellectual processes (Shinkle, 2007)

Relational art Non linear narratives auxmondes.org Dreamlines http://homelessnation.org/en Visualization of live data Blackshoals Digg lab Visualization of live activities ecotonoha driftnet

WEB 2.0 is a tool for Research Gathering data Gathering information Participative production processes ‏ Archiving distribution Promotion Documentation Emerging aesthetic form

Research

Gathering data

Gathering information

Participative production processes ‏

Archiving distribution

Promotion

Documentation

Emerging aesthetic form

Web 2.0 for research Wikis to collectively develop knowledge: As researchers: docgames As fans: muppet As participatory based practices: homelessnation Collectively Share Knowledge Belong to a collective intelligence, which relies on the strenght of the group: A form of intelligence that emerges from the collaboration and competition of many individuals . Or belong to a connective intelligence individual creation of information, ideas, and concepts which are then shared with others, connected, and re-created and extended based on the interaction. Simply, collective means blending together. Connective means connecting while retaining the original (source: http://connectivism.ca/blog/2008/02/collective_or_connective_intel.html )‏

Wikis to collectively develop knowledge:

As researchers: docgames

As fans: muppet

As participatory based practices: homelessnation

Collectively Share Knowledge

Belong to a collective intelligence, which relies on the strenght of the group: A form of intelligence that emerges from the collaboration and competition of many individuals .

Or belong to a connective intelligence

individual creation of information, ideas, and concepts which are then shared with others, connected, and re-created and extended based on the interaction.

Simply, collective means blending together. Connective means connecting while retaining the original (source: http://connectivism.ca/blog/2008/02/collective_or_connective_intel.html )‏

del.icio.us A Collective Intelligence tool Public as expert who validate information instead of an institution Tagging becomes key Asynchronic communication between members Listening to each other's rss feeds

A Collective Intelligence tool

Public as expert who validate information instead of an institution

Tagging becomes key

Asynchronic communication between members

Listening to each other's rss feeds

Flickr A Connective Intelligence tool Public as artist who contribute images Tagging becomes key Asynchronic communication between members Listening to each other's rss feeds

A Connective Intelligence tool

Public as artist who contribute images

Tagging becomes key

Asynchronic communication between members

Listening to each other's rss feeds

Distribution Gold Farmers