Dm8106 Class2


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Dm8106 Class2

  1. 1. Class 2: Introduction to Web 2.0
  2. 2. Why me? <ul><li>Me = Socio-economist, explores impact a new media has on society </li></ul>
  3. 3. I explore different moment of the new media industrial chain
  4. 4. Media and industries? <ul><li>Each new media = specific industrial framework which correspond to a specific societal time </li></ul><ul><li>Originate markets and hierarchical structures specific to their times </li></ul>
  5. 5. Film and Photography <ul><li>Top down hierarchy </li></ul><ul><li>One person controls the process </li></ul><ul><li>Competition for sale of goods between artists </li></ul><ul><li>Market: </li></ul><ul><li>Sale of cultural good (photo, film)‏ </li></ul><ul><li>Both can be based either </li></ul><ul><ul><li>on mass distribution (tv, dvd) or prints </li></ul></ul><ul><ul><li>On art uniqueness status = reputation of maker makes work a collector item that is extremely expensive </li></ul></ul>
  6. 6. Capitalist Frameworks <ul><li>According to Boltanski & Chiappello (01)‏ </li></ul><ul><li>2nd phase of liberal capitalism (50s)‏ </li></ul><ul><ul><li>Liberal society = Competition is at the source of progress </li></ul></ul><ul><ul><li>Economy = mass production and distribution of standardized goods </li></ul></ul><ul><ul><li>Competition between economic agents </li></ul></ul><ul><ul><li>Artist = economy agents, entrepreneurs </li></ul></ul><ul><ul><li>Passive Worker  autonomy of action but not thoughts  passive audience </li></ul></ul><ul><li>3rd phase of network society capitalism more humanistic in nature (70s-90s)‏ </li></ul><ul><ul><li>Active society = Cooperation and reciprocity = principal factor of progress Economy= Innovation </li></ul></ul><ul><ul><li>Collaboration between social agents </li></ul></ul><ul><ul><li>Participatory processes </li></ul></ul><ul><ul><li>Artists = cultural agent </li></ul></ul><ul><ul><li>Worker  autonomy of action and thoughts  needs to learn from others, engage in dialog </li></ul></ul><ul><ul><li>works in professional communities of practice </li></ul></ul>
  7. 7. Today? <ul><li>New phase of industrialization </li></ul><ul><li>The introduction of electronic systems often comes with a desire to create a new separation and articulation between production and diffusion functions (Moeglin 98). </li></ul><ul><li>Neo-industrial phase= Self-service model </li></ul>
  8. 8. Self-service <ul><li>Shift towards self-service  requires hyper-autonomous consumers and workers </li></ul><ul><li>rise of a 4 th phase of capitalism </li></ul><ul><ul><li>Neo-liberal society = Coopetition : Cooperation and reciprocity (humanist) coexist with hierarchy and coordination (liberal)‏ </li></ul></ul><ul><ul><li>Economy= Self-service ICT mediate Workers-Client Relationships = self-controlled, internalised a set values, autonomy of action and thoughts and ability to operate in a social network </li></ul></ul><ul><ul><li>Human -centered activities  working in personal and professional networks </li></ul></ul><ul><ul><li>Artist= Entrepreneurial cultural agent </li></ul></ul>
  9. 9. Culture of the simultaneous <ul><li>Current media : shift from representation to experience based meaning </li></ul><ul><li>we are moving towards </li></ul><ul><ul><li>a different relationship to time and space </li></ul></ul><ul><ul><li>Emerging cultural voices marry </li></ul></ul><ul><ul><ul><li>Social </li></ul></ul></ul><ul><ul><ul><li>Experiential Media (MOOs: MultiUser Object Oriented Systems) </li></ul></ul></ul><ul><ul><ul><li>Synthetic Intelligence. </li></ul></ul></ul>
  10. 10. What is Web 2.0? <ul><li>Databases + Network </li></ul><ul><li>= Aggregation of Content </li></ul><ul><li>A platform that changes our understanging and use of mass media </li></ul><ul><li>Allows to move from presentation to social media </li></ul>
  11. 11. Social Media <ul><li>Connect People with past and existing physical relationships </li></ul><ul><li>Exchange of information with each other. I.e. facebook, delicious, remix books </li></ul><ul><li>Aggregation of interest : Community of interest: prosumer, viewser </li></ul><ul><li>Non institutionally funded construction of cultural meaning </li></ul><ul><li>impact real life activities : I.e. Copy Right law </li></ul><ul><li>Asynchronous communication: </li></ul><ul><li>no simultaneous co-presence </li></ul><ul><li>Cartesian mind-body relationship: representation of intellectual processes (Shinkle, 2007) </li></ul>
  12. 12. Relational art Non linear narratives Dreamlines Visualization of live data Blackshoals Digg lab Visualization of live activities ecotonoha driftnet
  13. 13. WEB 2.0 is a tool for <ul><li>Research </li></ul><ul><ul><li>Gathering data </li></ul></ul><ul><ul><li>Gathering information </li></ul></ul><ul><li>Participative production processes ‏ </li></ul><ul><li>Archiving distribution </li></ul><ul><li>Promotion </li></ul><ul><li>Documentation </li></ul><ul><li>Emerging aesthetic form </li></ul>
  14. 14. Web 2.0 for research <ul><li>Wikis to collectively develop knowledge: </li></ul><ul><ul><li>As researchers: docgames </li></ul></ul><ul><ul><li>As fans: muppet </li></ul></ul><ul><ul><li>As participatory based practices: homelessnation </li></ul></ul><ul><li>Collectively Share Knowledge </li></ul><ul><ul><li>Belong to a collective intelligence, which relies on the strenght of the group: A form of intelligence that emerges from the collaboration and competition of many individuals . </li></ul></ul><ul><ul><li>Or belong to a connective intelligence </li></ul></ul><ul><ul><ul><li>individual creation of information, ideas, and concepts which are then shared with others, connected, and re-created and extended based on the interaction. </li></ul></ul></ul><ul><ul><ul><li>Simply, collective means blending together. Connective means connecting while retaining the original (source: )‏ </li></ul></ul></ul>
  15. 15. <ul><li>A Collective Intelligence tool </li></ul><ul><li>Public as expert who validate information instead of an institution </li></ul><ul><li>Tagging becomes key </li></ul><ul><li>Asynchronic communication between members </li></ul><ul><li>Listening to each other's rss feeds </li></ul>
  16. 16. Flickr <ul><li>A Connective Intelligence tool </li></ul><ul><li>Public as artist who contribute images </li></ul><ul><li>Tagging becomes key </li></ul><ul><li>Asynchronic communication between members </li></ul><ul><li>Listening to each other's rss feeds </li></ul>
  17. 17. Distribution Gold Farmers