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Unn Research Workshop
 

Unn Research Workshop

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    Unn Research Workshop Unn Research Workshop Presentation Transcript

    • Dissertation / Research Workshop
    • Workshop Structure
      • Deep vs. Surface Learning
      • Closing Tips
      4 (Oc 27)
      • Present report on research methods
      • Quantitative & Qualitative Research Methods
      • Research Ethics and Reminders
      3 (Oct 23)
      • Refine and submit Lit. Review
      • Begin work on research methods : quantitative, qualitative, pros’ and cons’, etc.
      • Plagiarism, Referencing & Citation
      • Introduction to Research Strategy and Methods
      2 (Oct 20)
      • Choose a topic
      • Perform Lit. Review
      • Literature Review
      1 (Oct 13) Your Resp. Topic Day
    • Structure of Your Paper
      • Title page
      • Statement of authenticity
      • Acknowledgements
      • Abstract
      • Contents
      • Introduction
      • Literature review
      • Research Methods
      • Research Background and Findings
      • Analysis
      • Conclusions
      • References / Bibliography
      • Appendices
    • WHY do a literature review?
    • The literature review
      • Purpose
        • To demonstrate your knowledge of theory
        • Shows how you research relates to previous work
        • Explains main points of relevant theory
        • Discusses themes - critical comparison
        • Provides theories which form analytical tools for your project - informs primary research
        • Helps in evaluation of your arguments
        • Provides basis for evaluating your evidence and drawing your conclusions
    • To ensure your argument is strongly rooted in theory and previous works
    • To understand the themes of the topic
    • HOW do you select a research topic?
    • Be passionate about your topic!
    • Topic should not be too narrow or too broad
    • Samples of Topics
    • Finance
      • The Rapid development of international micro-finance.
      • Micro-finance in the banking industry.
      • The demand for collective investment schemes in the; A strategic analysis, discussion and recommendations.
      • Constraints to the development of a fully-fledged microfinance market in Malaysia.
      • The awareness of microfinance in developing economies and its impact.
      • How important it is access to credit and other financial services to growth and investment?
      • Partnership between the public and private sectors is crucial: Is it true?
      • Access to financial services, in particular for the poor, including through microfinance and microcredit: An empirical study in Malaysia
      • Financial innovation in Europe and Asia: A comparative study.
      • Financial viability of selected financial products available in the local market.
    • Logistics
      • Order recording and order processing solutions of a commercial firm (storage).
      • Organization of commercial good distribution; line planning solutions in practice.
      • Carrying trade solutions, contractual connections in practice.
      • Results and problems in commercial logistics showing a special firm.
      • Statement of combined transportation, development opportunities, organizations.
      • The role of train transportation, its regulation and practical solutions.
      • The role of highway transportation, its regulations and practical solutions.
      • Critical analysis of the technology and logistics of a wholesale storage.
      • Critical analysis of a choosen logistics service centre.
    • Marketing
      • Marketing mix for a brand-new restaurant in Chinatown?
      • Comparing dis-intermediation strategies
      • Revamping the marketing image of government organisations
      • Global marketing strategies of American car industry versus the Japanese car industry.
      • How do McDonalds market its products to its customers as compared to KFC?
      • Online marketing versus direct marketing. Which is a better strategy?
      • Evolution of Services marketing
    • Questions you must ask
      • What has been published on the topic? Who are the popular writers ? From which country or context are they writing from?
      • What are the key issues or problems of the subject? What are the main theories, ideas and arguments ?
      • What are the unanswered questions?
    • Can use or not?!
    • Task 1
      • Select a research topic (incl. the research question )
      • Perform a literature review
        • Write a 300-word (minimum) essay reviewing the literature of your topic
        • Produce references from at least
          • 10 e-articles or e-book accessed from the e-library
          • 5 books (other than your textbook)
      Submission Deadline: October 20 th , 9.00am You are NOT allowed to cite Wikipedia!
    • http://elib.kdu.edu.my
    • http://www.northumbria.ac.uk/sd/central/library/