Me Sdn. Bhd.Become the CEO of Your Career using Personal BrandingSasidharanTalent Manager
Presentation Overview What is branding? Branding yourself Why branding today?Getting started: 7 steps for building a brand The importance of branding
What Do These Things Have In Common?These are all examples of brands of McDonalds, Nike and Apple computers
Branding Because of branding, you likely have certainimages that comes to mind when you think of these productsA brand is a tool that is used in the business world to describe all the information orperceptions that are connected with a product or service.
Branding When you see these brands somewhere, you associate them with a set of expectations or perceptions – Nike = tough athletes at the height of their performance. – The Golden Arches = fast service and good food – Apple logo = cutting-edge technology. You associate these concepts, thoughts, andimages with the particular companies because of the brand each company has established.
What Do We Mean By Branding? Branding is… – An image created in someone’s mind– It’s both tangible and intangible characteristics of a product or service that make it unique– Products that are branded are often chosen over similar products because they somehow have a perceived value of being ‘better’
Example: Think of the teenager decidingbetween a name brand pair of blue jeans and an off-brand pair. Which do you think they will choose? Why do they perceive one as better than the other than the other? Branding
Branding is not just for products anymore… Use branding concepts for yourself.Today you will learn how stand out among the crowd of fresh graduates vying for the best positions by branding yourself “Me Sdn. Bhd.”
People Can Brand Themselves TooThink about the way the following people have branded themselves: – Michael Jordan – Justin Bieber – Paris Hilton and – Various political leaders
Branding Yourself Helps to define who you are/what you are about (or why an employer should hire you) Branding yourself is a way of associating great value with a product (the product being you)Branding yourself is not about getting an employer to choose you over your competition.It is about getting the employer to see you as the only solution to their problem
Why Branding Today? Trust is essential in the corporate worldPeople want to do business with and hire or promote people they know and feel good aboutThere has been change in what a traditional career path looks like People today change careers an average of 8 times during their lives Branding can be consistent throughout the changes (ex. Hard work and creativity can flow through to different occupations)
There is also a change in the way people Communicate Electronic communication doesn’t allow personality to show (compared to face-to-face communication)Your first interview might be over the phone or your firstcommunication with a potential employer could be over e-mail. This type of communication could make it difficult to express yourself.
Branding makes you more memorable (thinkabout how the swoosh or golden arches stand out in your memory) in the midst of the different type of communication.If you can get an employer to associate positive traits with your application or communication, you will likely rise to the top of the applicant pool.
Getting Started:7 Steps to Building your Personal Brand Self-reflection Continuous Learning Prepare marketing strategy Build relationships Prepare marketing pieces Develop your pitch Follow up
Step 1: Self-reflectionBefore you start, you need to know what you’re beginning with. Self-reflection will help you identify the tools you have and the areas you need to improve.
Step 1: Self-reflection Identify and list past accomplishments and achievements – create a master list of all the good things you’ve done. – This may include employment, internships, volunteer opportunities, leadership positions, civic involvement, or courses taken. – Don’t sell yourself short, spend some time reflecting on all the activities, and achievements you’ve taken part in – Continue adding to the list each time you have a new experience
Step 1: Self-reflection Identify areas in need of further development – Once you’ve created your list of accomplishments, you can look for areas in which you’re lacking experience Plan and focus on gaining new experiences This can come from many different sources: internships, volunteering, workshops, etc.
Step 1: Self-reflection Next, identify what makes your product unique or Different – What’s your best asset? What are you noteworthy for? What do you contribute that you are most proud of? Ask your parents, friends, etc. to find an answer to that question – Once you uncover your ‘edge’ make sure you write it out and play it up as often as possible
Step 2: Continuous LearningIt is imperative that you regularly benchmark your skills against others and develop a plan to keep your skills on the cutting edgeContinuous learning is essential to build your brand. – Add a Degree (majors/minors) or certificate – Attend conferences and workshops – Spend time spent with a mentor
Step 3: Prepare Marketing Strategy Mission statements are the backbone of a companyBy creating a mission statement for Me Sdn. Bhd., you will have direction for where you want your brand to go.Mission statements are short, descriptive statements of the common objective and focus of the organization.Keep your mission statement to no more than two or three sentences, or about 30 words.
Step 3: Prepare Marketing Strategy Mission Statements – End your statement with qualifying words and phrases to describe your mission. – Example: “My personal career mission is to inspire and equip our staff to reach their full potential." – Notice the other examples in the PowerPoint
Step 3: Prepare Marketing Strategy "My personal career mission is . . . " Following are some examples: "My personal career mission is to become a world-class aeronautical engineer in the commercial aviation industry." "My personal career mission is to gain experience in the public accounting field toward earning my CPA designation." "My personal career mission is to master the leading software development tools and gain greater understanding of e-business application development."
Step 3: Prepare Marketing Strategy Mission Statements – Your personal mission statement should be tightly focused toward the first three to five years of your career. – You can give specifics about the job type and/or industry, as appropriate. – This personal career mission statement will form the foundation of your career focus. – A mental concept of your personal career mission statement is not enough. You should write it down and put it where you can see it every day.
Step 3: Prepare Marketing Strategy Create a vision statement for Me Sdn. Bhd. – Your vision statement takes your mission statement a bit further by mentioning HOW you will complete what you intend to (as stated in your mission) – Make sure you mention specific tactics you will practice or methods you will use.
Step 3: Prepare Marketing Strategy Create a marketing plan for Me Sdn. Bhd. Be visible to enhance your profile – Volunteer – Be involved – Talk about your mission and your edge/talents/etc. Everything you do and choose not to do, can communicate the value of your brand – E-mails you send – How you conduct yourself in meetings – Words you say – How you dress – Conversations you have – Etc.
Step 4: Build RelationshipsNetwork is defined as: group of people who exchange information, contacts, and experience for professional or social purposes. (The Oxford Dictionary) Networking tips: – Word of mouth is powerful; what are people saying about you? – Keep in good contact with your network – Always make sure your network knows of any recent successes
Step 4: Build Relationships Networking – Don’t forget about potential networking circles: friends, faculty, programs you are a part of, family, organizations – Search out new professional associations or online communities to add to your network – Find opportunities to weave your personal mission/vision statements into conversation with your network
Step 5: Prepare Marketing Pieces Your promotional pieces should include: – Cover Letter – Resume – Personal ReferencesConsider how you will incorporate your mission/vision into your promotional pieces Consider how you will distribute these pieces – Job search engines – Distribute to family and friends – Directly apply to an organization
Step 6: Develop your pitchA formal interview is your opportunity to pitch your brand: Me Sdn. Bhd. – Tips: Practice makes perfect (take advantage of the Mock Interview program) Dress appropriately and professionally Prepare (research the company and reflect on your skills and abilities) Don’t be too modest (you’re selling your product and you don’t want to sell yourself short) Consider how you will incorporate your personal mission/vision statements into the conversation Your ‘pitch’ can also occur in informal settings – Conversations, e-mails, presentations, etc.
Step 7: Follow up Good follow-up communication will assist increating a positive association with your brand – Return employers’ calls immediately (establishes trust) – Respond to all requests (shows responsibility) – Write a thank you note after interview (associates courtesy with your work) – Write acceptance/decline letter / email upon accepting a job – Keep in touch with your network
Let’s Review:7 Steps to Building your Personal Brand 1. Self-reflection 2. Continuous Learning 3. Prepare marketing strategy 4. Build relationships 5. Prepare marketing pieces 6. Develop your pitch 7. Follow up
The Importance of Branding Creating a brand allows you to associate value with your product (you!)There are many competing brands…you must position yourself so employers choose you By branding yourself – you’ll stand out from other candidatesIf you don’t brand yourself, someone else will do it for you
Selection - Qualifications 1st Class Degree or Minimum 2nd Class Upper CGPA Score Minimum 3.0 Field of study as per request from BUSelection - Attributes Qualified but street smart Disciplined but flexible Goal oriented but unconventional Team player but a self starter
Programme Structure18-months Programme3 Different RotationsCross-functional Exposure
Programme Structure Ongoing mentoring support Rotation as agreed by GLaD and BU HR 6 months rotation* 6 months rotation* 6 months rotation* FINAL PLACEMENT Upon Graduation 3 3 3 3 3 3months months months months months months• Stretched assignment • Stretched assignment • Stretched assignment• Projects • Projects • Projects• CSR activities • CSR activities • CSR activities• Training programmes • Training programmes • Training programmes Performance Evaluation Performance Evaluation Performance Evaluation 6 months presentation to Salary Adjustment Salary Adjustment Head Of Business Unit 6 months presentation to Final presentation to CEO Head Of Business Unit
Management Trainee Assessment ASSESSMENT CENTER Prescreening – Candidates that meet minimum requirement IMPROMPTU SPEECH Invitation - Competency Based Interview by GLaD / BU ENGLISH PROFFICIENCY ASSESSMENT (Verbal) Successful Candidates invited to Assessment CentreCRITICAL REASONING TEST BATTERY (Numerical) RecruitmentCASE STUDY AND GROUP PRESENTATION
What is The Management Trainee Programme?A high-performing work force is the key ingredient to Scomi’s success. TheScomi Management Trainee Programme (MTP) is designed to meet this needby maximising the potential of young talents and nurturing them as futureleaders. To develop and groom future leaders Exposure to various functions with BU’s Hands on experience to gain practical knowledge
Some Extraordinary AchievementsThroughout the years, our MTs have been involved in several groundbreaking events and scaled extraordinary heights in achieving success. Ammar & Hamadah helped develop 360 Degree Feedback Questionnaire specifically for Scomi MTs involved in organizing CSR / teambuilding activities (GEM, Trivia Night, Feed-the-Street) MTs Batch 5 & 6 successfully completed Project ‘MICON’ which saw them travelling to Shanghai, Singapore, Delhi, Mumbai & Bangalore
Scomi Management Trainee Program Building Careers and Preparing Future Leaders