There is usually a much higher level of people involvement (both buyer and seller) with Services products than with goods.
Services purchases usually involve people in ‘service encounters’; Services are experiential in nature, and often require special measures, such as ‘mystery shoppers’, to assess the quality of the product.
Extending the Classification of Goods and Services
Combines the marketing of Services elements with the marketing of goods, particularly the experiential aspects of sporting, entertainment and other staged events.
People such as athletes/ sports stars need to be marketed as a ‘personality’ before being used for endorsements.
Politicians can be marketed in a similar manner.
Politicians market themselves, their political ideologies, and their political party in an attempt to gain voter support.
A product line is a group of products that are closely related because they function in a similar manner; are sold to the same customer groups; are marketed through the same types of outlets; or fall within given price ranges.