Shaw Steve


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Shaw Steve

  1. 1. Home Zone 2.0 AKA “the state of FMC and Femtocells” March 17, 2008
  2. 2. Home Zones (What problem is the operator trying to solve)
  3. 3. Current Telecom “Battleground” Mobile Operators Fixed Operators VoIP Operators Who will own voice services in the home? “ Battle for the Building” Fixed-to-Mobile Substitution Fixed-to-VoIP Substitution Mobile-to-VoIP Substitution
  4. 4. The Mobile Operator’s Dilemma How to offer service differentiations Mobile Advantage: Common Service Experience across the network Mobile Dis-Advantage: Common Service Experience across the network Home Office Hot Spot
  5. 5. Home Zone Mobile Operator Approach for Owning the Home <ul><li>Home Zone Definition </li></ul><ul><ul><li>A service zone where operators can be aggressive on price </li></ul></ul><ul><ul><li>Today, ‘Zone’ is defined by the cell towers surrounding the home </li></ul></ul><ul><li>Consumer demand is strong </li></ul><ul><ul><li>O2 DE – Genion </li></ul></ul><ul><ul><ul><li>Discounted calling when in ‘zone’ </li></ul></ul></ul><ul><ul><ul><li>74% of post paid subscribers take Genion, 3.94m subs. </li></ul></ul></ul><ul><ul><li>Voda DE – Zuhause </li></ul></ul><ul><ul><ul><li>2.4m subscribers </li></ul></ul></ul><ul><li>Operator objectives </li></ul><ul><ul><li>Accelerate FMS </li></ul></ul><ul><ul><li>Reduce churn </li></ul></ul>Cellular Home Zone (Based on Cell ID) Home Zone
  6. 6. Home Zone Mobile Operator Approach for Owning the Home However, significant concerns with cellular home zones Squeezed Margins (Same Cost of Service) Standard MoU Home Zone MoU Poor Performance (In-building Coverage) Revenue Leakage (Poor Location Accuracy) Cellular Home Zone (Based on Cell ID) = Home Zone Home Zone (Or Village Zone?)
  7. 7. Home Zone 2.0 Leverage Broadband and Access Points Mobile Core Network (Circuit, Packet, IMS services) UMA Network Controller (a.k.a. RAN Gateway) Internet & Broadband Dual-Mode Handsets Wi-Fi Access Point UMTS Standard 3G Handset Femtocells Home Zone 2.0
  8. 8. Home Zone 2.0 Leverage Broadband and Access Points Addresses Home Zone 1.0 Challenges Lower Cost (Leverage broadband/IP) Standard MoU Home Zone MoU Improved Performance (Dedicated in-building radio) Targeted Zone (Radius of access point) Home Zone 2.0 (Femtocell or Wi-Fi) =
  9. 9. Commercial Home Zone 2.0 Services Talk 4 minutes for every 1 minute in your plan when on Wi-Fi £19/month Unlimited calling to land-lines and Orange mobiles when on Wi-Fi € 15/month Add-on plan Unlimited calling to US landlines and mobiles when on Wi-Fi $10/month Add-on plan € 13/month Add-on plan Unlimited calling to landlines and Telia mobiles when on Wi-Fi Unlimited calling to US landlines and mobiles when on Wi-Fi $10/month Add-on plan CB Home Run Unlimited calling to US landlines and mobiles when on Femtocell $15/month Add-on plan Airave
  10. 10. France Telecom/Orange Home Zone 2.0 Success Story
  11. 11. Vision for Home Zone 2.0 Build upon the need for cheap voice Address Threats Pain Killer Vitamin Open Opportunities Home Zone 2.0 Connected Home Compelling Mobile Data Low Cost, High Quality Voice My Music My Pictures My Videos My Computer My Tasks My Camera My Printer My Network
  12. 12. Vision for Home Zone 2.0 Build upon the need for cheap voice
  13. 13. Femtocell Market Update
  14. 14. 2007 Femtocell Market Summary <ul><li>Market consensus on approach: ‘Iu-based’ RAN Gateway </li></ul><ul><ul><li>‘ Iu-b’ and SIP approaches too costly and limited </li></ul></ul><ul><ul><li>UMA Position : UMA is the leading Iu-based implementation </li></ul></ul><ul><li>Lead operators enter lab trials </li></ul><ul><ul><li>Vodafone, O2/Telefonica, Telia, SFR, T-Mobile,… </li></ul></ul><ul><ul><li>UMA Position : UMA solutions in trial at SEVEN major operators </li></ul></ul><ul><li>Industry recognizes need for core interface standard </li></ul><ul><ul><li>Key objective of Femto Forum </li></ul></ul><ul><ul><li>3GPP study items in progress </li></ul></ul><ul><ul><li>UMA Position : </li></ul></ul><ul><ul><ul><li>Current 3GPP UMA/GAN standard meets requirements </li></ul></ul></ul><ul><ul><ul><li>Only approach fully standardize-able in 2008 </li></ul></ul></ul>
  15. 15. Femtocell-to-Core Network Connectivity Primary Implementation Options SIP-Based (a.k.a. IMS based) SIP Internet Security HSS SIP MSC E, D Iu-CS Iu-PS Internet RNC-Based (a.k.a. “Iu-b based”) Iu-b over IP RAN Gateway (a.k.a. “Iu based”) Internet Iu over IP RNC Existing Mobile Core Network (Circuit, Packet, IMS services) Security & Aggregation GW (SMS) GW (SMS) GW (SMS) Femtocell Femtocell RAN GW Femtocell Radio Management Functions Core I/F
  16. 16. Challenges to Femtocell Deployment <ul><li>Service offer </li></ul><ul><ul><li>Benefit today for operators </li></ul></ul><ul><ul><ul><li>Network Offload, coverage in-fill </li></ul></ul></ul><ul><ul><li>What drives consumers to take service? </li></ul></ul><ul><ul><ul><li>Today: Cheap Voice </li></ul></ul></ul><ul><ul><ul><li>Need to expand into data </li></ul></ul></ul><ul><li>Cost </li></ul><ul><ul><li>Need femtocells at $200 or less </li></ul></ul><ul><ul><li>Driven by standards, in turn drive volumes </li></ul></ul><ul><li>Standards </li></ul><ul><ul><li>Time to standards = Time to Market </li></ul></ul><ul><ul><li>UMA offers best option for femtocell standard in 2008 </li></ul></ul>“ With a very conservative update of new innovative services enabled by femtocell solutions, it could take as much as five years before carriers go into the black on femtocell solutions .” Stuart Carlaw, February 2007 £ € $
  17. 17. 2008 UMA Femtocell Market Outlook <ul><li>The Race to Initial Deployments </li></ul><ul><ul><li>Most major operators will field trial femtocells 2008 </li></ul></ul><ul><ul><ul><li>For leaders: trials in 1H08 -> pilots in 2H08 </li></ul></ul></ul><ul><ul><li>UMA Position : UMA solutions ready to support, NOW </li></ul></ul><ul><li>The Race to Standards </li></ul><ul><ul><li>3GPP initiates formal standardization </li></ul></ul><ul><ul><li>UMA Position : Only approach standardize-able in 2008 </li></ul></ul><ul><ul><ul><li>NEC, Motorola, Kineto making joint submissions to 3GPP </li></ul></ul></ul>
  18. 18. Femtocell Announcements Europe <ul><li>The Race to Initial Deployments </li></ul><ul><li>“ Kineto Ready to Support Commercial Femtocell Rollouts” </li></ul><ul><ul><li>Latest release meets operator requirements for full service deployment (Wed Feb 6) </li></ul></ul><ul><li>“ T-Mobile to Trial Ubiquisys Femtocell” </li></ul><ul><ul><li>Based on an investment in the company </li></ul></ul><ul><li>“ Vodafone to Trial Femtocells” </li></ul><ul><ul><li>Trialing both Alcatel/Lucent and Huawei </li></ul></ul><ul><li>“ O2 Announces Femtocell Trial” </li></ul><ul><ul><li>Based on NEC solution </li></ul></ul><ul><li>“ Telia Announces Femtocell Trial” </li></ul><ul><ul><li>Based on Motorola solution </li></ul></ul><ul><li>“ NEC Announces Trials of Femtocell Solutions” </li></ul><ul><ul><li>Announced trial activities and femtocell product portfolio </li></ul></ul><ul><li>“ Motorola Announces Family of Femtocell Access Points” </li></ul><ul><ul><li>8000 is stand-alone femto, 8100 is home gateway + femto </li></ul></ul>International
  19. 19. UMA Market Update
  20. 20. 3GPP UMA Technology Rapidly Growing UMA Device Portfolio Terminal Adaptors Dual-mode Handsets Femtocells
  21. 21. 2007 UMA Dual-Mode Handset Summary The Year of Commercialization Over 15% of handsets available from Orange FR are UMA-enabled Over 10% of the handsets from T-Mobile US are UMA-enabled France Denmark Commercial UMA Devices Commercial UMA Device Vendors 1M+ ~100K UMA Handsets Sold Commercial UMA Operators YE 2007 YE 2006 France Sweden UK Spain Poland
  22. 22. 2008 UMA DMH Market Outlook <ul><li>Handset portfolio no longer an issue </li></ul><ul><ul><li>Full range covered (low, mid, high) </li></ul></ul><ul><ul><li>Significant focus on 3G </li></ul></ul><ul><ul><li>Remaining vendors enter the market </li></ul></ul><ul><li>Continued deployment momentum </li></ul><ul><ul><li>YE06(a) YE07(a ) YE08(est) </li></ul></ul><ul><ul><li>More Devices 2 15 40 </li></ul></ul><ul><ul><li>More Operators 2 11 15 </li></ul></ul><ul><ul><li>More Subscribers 0.1M ~1M 6-8M </li></ul></ul><ul><li>Service focus expands beyond “Cheap Voice” </li></ul><ul><ul><li>Advanced data services (e.g. Mobile TV,…) </li></ul></ul><ul><ul><li>Drive towards Connected Home </li></ul></ul>
  23. 23. UMA Terminal Adaptor T-Mobile “Talk Forever” VoIP Service <ul><li>Objective </li></ul><ul><ul><li>Capture *all* voice traffic in the home </li></ul></ul><ul><li>Challenge </li></ul><ul><ul><li>Consumer preference for fixed line (ergonomic?) </li></ul></ul><ul><ul><li>Lack of fixed line infrastructure </li></ul></ul><ul><li>Solution </li></ul><ul><ul><li>UMA-enabled terminal adaptor </li></ul></ul>Unlimited calling to US landlines and mobiles from home $10/month Add-on plan Talk Forever
  24. 24. Conclusion
  25. 25. Strong Industry Recognition &quot;We believe UMA will go down in history as the most important wireless industry phenomenon since the advent of GSM in 1992.“ &quot;UMA, which was believed to have short legs just a year ago, is the predominant technology deployed today to implement seamless FMC between wireless LAN and 2G cellular networks. For those who still believe UMA will be short lived, it can now support 3G, is backed by the 3GPP, has a clear migration roadmap to IMS and is becoming the default case for femtocells .” Femtocell Dual-mode Handset <ul><ul><ul><ul><li>Jim Ballsillie sees &quot;unbelievable&quot; potential in Wi-fi technology and UMA. This convergence, </li></ul></ul></ul></ul><ul><li>Balsillie said, is &quot;incredibly positive to a carrier that thoughtfully embraces it.&quot; </li></ul>
  26. 26. UMA: The Platform for HZ2.0 <ul><li>Mobile operators NEED to “own the home” </li></ul><ul><ul><li>Start with low cost voice, expand into data services </li></ul></ul><ul><li>Cellular-based Home Zone solutions are limited </li></ul><ul><ul><li>Revenue leakage </li></ul></ul><ul><ul><li>Margin squeeze </li></ul></ul><ul><ul><li>No coverage improvement </li></ul></ul><ul><ul><li>Voice only </li></ul></ul><ul><li>Home Zone 2.0 (HZ2.0) solutions happening today </li></ul><ul><ul><li>Low power access point in home (femto, Wi-Fi) </li></ul></ul><ul><ul><li>Leverage broadband to lower costs </li></ul></ul><ul><ul><li>Addresses voice and data applications </li></ul></ul><ul><li>UMA is the 3GPP standard for Home Zone 2.0 </li></ul>
  27. 27. Thank you
  28. 28. Comparison of Home Zone 2.0 Offers <ul><li>T-Mobile HotSpot @Home </li></ul><ul><li>Handset </li></ul><ul><ul><li>One of five HS@H devices </li></ul></ul><ul><li>CPE </li></ul><ul><ul><li>Bring your own Wi-Fi, or </li></ul></ul><ul><ul><li>Purchase ‘optimized’ Wi-Fi from T-Mobile; $50 </li></ul></ul><ul><li>Voice service offer </li></ul><ul><ul><li>Can be used without service plan to improve coverage </li></ul></ul><ul><ul><li>Unlimited domestic calling from Wi-Fi in home/office; $10/month </li></ul></ul><ul><ul><li>Can be used outside US </li></ul></ul><ul><li>Data service offer </li></ul><ul><ul><li>TBD </li></ul></ul><ul><li>Sprint Airave </li></ul><ul><li>Handset </li></ul><ul><ul><li>Any Sprint 1xRTT device </li></ul></ul><ul><li>CPE </li></ul><ul><ul><li>Purchase Airave femtocell from Sprint; $50 </li></ul></ul><ul><li>Voice service offer </li></ul><ul><ul><li>Unlimited domestic calling from Femto; $15/month </li></ul></ul><ul><li>Data service offer </li></ul><ul><ul><li>TBD </li></ul></ul>