Social Media-What Why How Where & When (compilation)

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Once again, I have come up with this topic of social media. But this time its more like a review. 4 W's are What, Why, When and Where, while the 1 H is How. From long time i was trying to come out with something as simple as possible version of understanding how can one understand social media and most importantly how it can be implemented for one's business.

The questions I have to answer here are:

1. What is Social Media ?
2. Why it is important ?
3. Where should you be present on social media?
4. When should you do social media marketing/promotions ?
5. How should you go about it?

These questions are the common FAQ among many people. So I thought why not to compile a good collection and present it with good graphics and infographics to make it more interesting read. So here it is ! Enjoy....

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  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • Social Media-What Why How Where & When (compilation)

    1. 1. Where?? Why??? What ?? ‘Social Media’ How? When??Khushbu PandyaLecturer by Profession & Social Media Passionate
    2. 2. 1752 1916 1930’s 1970 2010First newspaper Radio TV Computerpublished
    3. 3. What is Social Media?
    4. 4. The old communication modelwas a monologue.
    5. 5. The average person is exposed to3000 advertising messages/day
    6. 6. The new communication modelis a dialogue.
    7. 7. So, What can be thesimplest definition of Social Media? People using tools (like blogs and video) & sites (like and Flickr) to share content and have conversations online.
    8. 8. Whyshouldwe care
    9. 9. BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 Photo by sinulog 2006 at Flickr
    10. 10. BECAUSE VISITING SOCIAL SITES IS NOWTHE 4TH MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL
    11. 11. But how do we get started?
    12. 12. 1.
    13. 13. This is a screen shot of my Hoot Suite Dashboard, where all the socialmedia profiles can be managed, administered & monitored from a singleplace.
    14. 14. 2. Engage-Benjamin FranklinHe knew that people did not want to be lectured.Rather, they need to be engaged & included in the conversation.
    15. 15. Immerse yourself in the conversations. (any or all of the above are a good place to start!)
    16. 16. BUT,MaintainBalance
    17. 17. 3. Givegenerously
    18. 18. social > mediaShare some stuff.SM is More about Sociology & Less about Technology
    19. 19. 4. Have a strategy
    20. 20. 5. Measureresults
    21. 21. www.google.com/analytics
    22. 22. Facebook offers unique analytics Standard Reporting Facebook Enhanced Reporting Engagement report Page report Lexicon measures ‘buzz’ and Pulse Data reports the interests of Standard Impression, Clicks, sentiment on Facebook your fans Video Plays
    23. 23. Measuring your audienceStranger Doesn’t know your brand at allAware Knows of the brand, not a follower and not engagingPassive Follower, does not engageActive Follow, low-level engagementInquisitor Follower, high-level engagement, conversationalEvangelist Follower, high-level engagement, conversational, syndicator
    24. 24. Paid for analysisLevel 1 Level 2 Level 3
    25. 25. Questions so far
    26. 26. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis (…just to name a few)
    27. 27. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
    28. 28. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
    29. 29. 13 HOURSThe amount of video uploaded to YouTube every minute. Picture from www.pujoproductions.net
    30. 30. 100,000,000The number of YouTube videos viewed per day
    31. 31. 412.3 YEARSThe length of time it would take to view every YouTube video Photo by www.redbubble.com
    32. 32. 83% have watched video clips
    33. 33. Tom DixonWill it Blend Videohttp://www.blendtec.com/willitblend/
    34. 34. Using YouTube for business 10 great ideas!
    35. 35. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
    36. 36. 57%have joineda socialnetwork
    37. 37. Over 47 million members In over 200 countries around the worldA new member joins LinkedIn approximately every second
    38. 38. Photo’s Events Video Comments Groups Messages Pages Applications
    39. 39. UK continues to add new users Facebook adds 1m new accounts every 4-6 weeks approx 18m*Source: Facebook internal data, Sep 2008Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days
    40. 40. A major reach vehicle in the UK More people using Facebook than most traditional media 1.3m UK circulation, 733,000 London 2m viewers (BARB (ABC Feb 2009) Feb 2009) 11.4m Viewers 547,000 circulation(BARB Feb 2008) (ABC Feb 2009) 18m Active Users (8.5m daily) 6.9m Listeners 3.2m daily (RAJAR Q4 2008) 7m weekly viewers readers (BARB Dec 2008) (ABC Feb 2009)
    41. 41. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
    42. 42. 3,600,000,000The number of photos archived on Flickr.com - June 2009
    43. 43. 55% have uploaded photos
    44. 44. Using Flickr for businessAnother 10 great ideas!
    45. 45. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
    46. 46. 200,000,000blogs
    47. 47. 73%of active online users have read a blogSource: Universal McCann Comparative Study on Social Media Trends April 2008
    48. 48. 36%think morepositivelyaboutcompaniesthat haveblogs
    49. 49. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
    50. 50. 29 million users1,300% year on year growth Photo by twittermania.net
    51. 51. Who I follow…
    52. 52. Some things to do
    53. 53. IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT. Photo by arlen at Flickr.com
    54. 54. HOWEVER, IF YOUR CUSTOMERSERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP
    55. 55. IF YOUR REPEAT BUSINESS IS RUBBISH, SOCIAL MEDIA CAN HELP
    56. 56. IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
    57. 57. NEVERFORGET THE BASIC RULES
    58. 58. RULE #1: LISTEN
    59. 59. RULE #2. ENGAGE
    60. 60. RULE #3 : BE GENEROUS
    61. 61. RULE #4 : HAVE A STRATEGY
    62. 62. HOPE IS NOT ASTRATEGY. Photo by Utne.com
    63. 63. • Audience• Engagement• Loyalty• Influence• Action RULE #5 : MEASURE
    64. 64. Khushbu Pandya :) Lets Stay Connected ! mail.khushbupandya@yahoo.com www.facebook.com/khushbu.pandya www.twitter.com/KhushiRocks_SM http://konnectpeople.wordpress.com http://in.linkedin.com/khushbupandya http://pinterest.com/khushbupandya If you have similar interests like Me, You will Love to visit my Facebook Page KONVOPHILIA http://www.facebook.com/Konvophilia  Thank You 

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