Social Media-What Why How Where & When (compilation)
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Social Media-What Why How Where & When (compilation)

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Once again, I have come up with this topic of social media. But this time its more like a review. 4 W's are What, Why, When and Where, while the 1 H is How. From long time i was trying to come out ...

Once again, I have come up with this topic of social media. But this time its more like a review. 4 W's are What, Why, When and Where, while the 1 H is How. From long time i was trying to come out with something as simple as possible version of understanding how can one understand social media and most importantly how it can be implemented for one's business.

The questions I have to answer here are:

1. What is Social Media ?
2. Why it is important ?
3. Where should you be present on social media?
4. When should you do social media marketing/promotions ?
5. How should you go about it?

These questions are the common FAQ among many people. So I thought why not to compile a good collection and present it with good graphics and infographics to make it more interesting read. So here it is ! Enjoy....

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  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating

Social Media-What Why How Where & When (compilation) Social Media-What Why How Where & When (compilation) Presentation Transcript

  • Where?? Why??? What ?? ‘Social Media’ How? When??Khushbu PandyaLecturer by Profession & Social Media Passionate
  • 1752 1916 1930’s 1970 2010First newspaper Radio TV Computerpublished
  • What is Social Media?
  • The old communication modelwas a monologue.
  • The average person is exposed to3000 advertising messages/day
  • The new communication modelis a dialogue.
  • So, What can be thesimplest definition of Social Media? People using tools (like blogs and video) & sites (like and Flickr) to share content and have conversations online.
  • Whyshouldwe care
  • BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 Photo by sinulog 2006 at Flickr
  • BECAUSE VISITING SOCIAL SITES IS NOWTHE 4TH MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL
  • But how do we get started?
  • 1.
  • This is a screen shot of my Hoot Suite Dashboard, where all the socialmedia profiles can be managed, administered & monitored from a singleplace.
  • 2. Engage-Benjamin FranklinHe knew that people did not want to be lectured.Rather, they need to be engaged & included in the conversation.
  • Immerse yourself in the conversations. (any or all of the above are a good place to start!)
  • BUT,MaintainBalance
  • 3. Givegenerously
  • social > mediaShare some stuff.SM is More about Sociology & Less about Technology
  • 4. Have a strategy
  • 5. Measureresults
  • www.google.com/analytics
  • Facebook offers unique analytics Standard Reporting Facebook Enhanced Reporting Engagement report Page report Lexicon measures ‘buzz’ and Pulse Data reports the interests of Standard Impression, Clicks, sentiment on Facebook your fans Video Plays
  • Measuring your audienceStranger Doesn’t know your brand at allAware Knows of the brand, not a follower and not engagingPassive Follower, does not engageActive Follow, low-level engagementInquisitor Follower, high-level engagement, conversationalEvangelist Follower, high-level engagement, conversational, syndicator
  • Paid for analysisLevel 1 Level 2 Level 3
  • Questions so far
  • The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis (…just to name a few)
  • The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
  • The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
  • 13 HOURSThe amount of video uploaded to YouTube every minute. Picture from www.pujoproductions.net
  • 100,000,000The number of YouTube videos viewed per day
  • 412.3 YEARSThe length of time it would take to view every YouTube video Photo by www.redbubble.com
  • 83% have watched video clips
  • Tom DixonWill it Blend Videohttp://www.blendtec.com/willitblend/
  • Using YouTube for business 10 great ideas!
  • The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
  • 57%have joineda socialnetwork
  • Over 47 million members In over 200 countries around the worldA new member joins LinkedIn approximately every second
  • Photo’s Events Video Comments Groups Messages Pages Applications
  • UK continues to add new users Facebook adds 1m new accounts every 4-6 weeks approx 18m*Source: Facebook internal data, Sep 2008Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days
  • A major reach vehicle in the UK More people using Facebook than most traditional media 1.3m UK circulation, 733,000 London 2m viewers (BARB (ABC Feb 2009) Feb 2009) 11.4m Viewers 547,000 circulation(BARB Feb 2008) (ABC Feb 2009) 18m Active Users (8.5m daily) 6.9m Listeners 3.2m daily (RAJAR Q4 2008) 7m weekly viewers readers (BARB Dec 2008) (ABC Feb 2009)
  • The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
  • 3,600,000,000The number of photos archived on Flickr.com - June 2009
  • 55% have uploaded photos
  • Using Flickr for businessAnother 10 great ideas!
  • The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
  • 200,000,000blogs
  • 73%of active online users have read a blogSource: Universal McCann Comparative Study on Social Media Trends April 2008
  • 36%think morepositivelyaboutcompaniesthat haveblogs
  • The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
  • 29 million users1,300% year on year growth Photo by twittermania.net
  • Who I follow…
  • Some things to do
  • IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT. Photo by arlen at Flickr.com
  • HOWEVER, IF YOUR CUSTOMERSERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP
  • IF YOUR REPEAT BUSINESS IS RUBBISH, SOCIAL MEDIA CAN HELP
  • IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
  • NEVERFORGET THE BASIC RULES
  • RULE #1: LISTEN
  • RULE #2. ENGAGE
  • RULE #3 : BE GENEROUS
  • RULE #4 : HAVE A STRATEGY
  • HOPE IS NOT ASTRATEGY. Photo by Utne.com
  • • Audience• Engagement• Loyalty• Influence• Action RULE #5 : MEASURE
  • Khushbu Pandya :) Lets Stay Connected ! mail.khushbupandya@yahoo.com www.facebook.com/khushbu.pandya www.twitter.com/KhushiRocks_SM http://konnectpeople.wordpress.com http://in.linkedin.com/khushbupandya http://pinterest.com/khushbupandya If you have similar interests like Me, You will Love to visit my Facebook Page KONVOPHILIA http://www.facebook.com/Konvophilia  Thank You 