Mission & Vision
Ownership and Capital
About Standby Stationary
• Standby Stationary is retail business that will operate in stationary market
• Selling and providing stationary products and services to its target
• It is going to be the place for easy stationary shopping in Yemen using
different market techniques and methods.
‘’ Is to provide customers with an outstanding array of stationery supplies
while concurrently offering an extensive line of stationary customization
services for events and businesses within the target market’’
Is to extend our serving range all over Sana'a within the next five years
furthermore all over Yemen within ten years.
Our business idea in Standby Stationary is to focus in certain customer
By offering them special offers to satisfy their needs,
Therefore provide online shopping for business customers.
Ownership and Capital needed
Our business is going to be equally owned by four partners who are
going to collectively contribute $12,000 as equity capital.
In addition to that, we are also going to make a loan of $18,000 which
is going to make the total capital needed to start the business $30,000.
This money is going to be used to buy the different machinery to be
used in the business, inventory, set up shop and to sustain us in the first
We are in Standby Stationary targeting all kind of :
– School and university students from the different gender, levels
– Different kind of business
Satisfaction rate of the current market offers
Factors affect purchasing decisions
Availability of products
Price: the prices of the products we are going to offer are going to be
lower than competition prices. Using mark up price by adding 30% as
Promotion: the main idea is to provide a distinguished customer service
by giving them the opportunity for business customers to shop online and
the regular customers to get collections of products to satisfy our target
customer also make discounts in certain events of year.
Standby Stationary Facebook page
Standby Stationary in Twitter
Unique brand name
High standard quality product.
Good management skills
Strong communication with customers through
web page and facebook fan page.
Operate in active location.
Strong direct selling strategy
Partnership which reduces the risk.
Weak brand recognition.
Lack of experience in the market.
Expansion in retail outlets
Increasing online sales
Hiring someone with good skills
Can move to other products with growth for example providing all kind of printing
Produce our own goods using our brand name where customer can only found it in
Political situation instability.
Increase in rental rates.
Ease of market entry.
Slow market growth.
Inflation and currency fluctuations.