What is the problem people?App Discovery• Tons of apps, how to letusers discover your app?Marketing Mystery• I want to market andpromote… erhm where do Istart?
Existing ModelDeveloper Publisher MarketDeveloper MarketOrDeveloper engages publishers to help market their apps. Gives away precious revenueshare of sales. No control over marketing and is clueless again.Developer market their app by themselves, but where to start? High cost of learning.
New ModelDeveloper MAU Platform MarketDeveloper joins the MAU REVOLUTION to market their apps.• MAU provides the most comprehensive collection ofknown ad networks• MAU provides an integrated platform for developers tolaunch their marketing campaign• MAU provides online and offline App Discovery services• MAU provides a closed ad network to cross promote allmember apps• MAU provides metrics and analytics including developerratings on ad channel & publisher effectiveness
M.A.U.meansMonthly Average UsersMAURevolutionLaunchMarketingCampaignUncoverEffectiveAdNetworksAppsDiscoveryMost developers considerMAU important, especiallyas a determiner of revenueand reach of app.“is a launch pad fordevelopers to kickstart their marketingcampaign”“is a marketing wikifor all developers”“is disrupting therole of mobilepublishers”
MAUISMDevelopMAUPlatformMAU App& HTML 5Ad Engine& SocialCreateKnowledgeBaseCrowdFundingStep 1Future features not in anyorder, to be decided.
Roll Out PlanCreateKnowledgeBase•Identify Gamer Spots•Analyze ad reach•Ad networks•Research and developmentDevelopMAUPlatform•Analytics•Cloud services•Rating systems•Integration to partnersMAUSupportFramework•MAU App•HTML 5•Mau Ad Network•Crowd FundingPR activities, get to befeatured in VentureBeat, TechCrunch, Mashables, etc.
Revenue Model• Developers free to join for basic informationand services• Pay USD99.00 per year to be a MAUIST, fullaccess• Pay to be featured in the app discovery MAUAPP and HTML 5 sitesExpect to reach 100k Mauistsin the first 6 months of launch.
Exit Strategy• Acquisition by Apple, Amazon, Google orsimilar companies like Gree or DeNA…• Expected selling price: USD 10 to 50 million• Reference from Chomp, Appsfire, Applifierdeals