The rise,
history and future
of microblogging
Alvin Woon
Design lead, co-founder of Plurk.com
Micro-what?
Your pee-ing experience in 140 characters

                                       ?
Alvin Woon
Design lead, co...
First they ignore you,
then they laugh at you,
then they fight you,
then...
...
...
...
then you win.
When the barrier of entry to have conversation is so low,
                               interesting things happen.
How long does it take for you to compose a
blog post? to edit a video? to record a
podcast?

How about a 140 chars story?
High frequency




                                        Public
Private (1 to 1)
                                    (ma...
High frequency




                   IM



                        SMS                               Public
Private (1 to...
High frequency




                   IM
                                               Microblogging



                 ...
We are talking about a whole new medium of
information delivery here! ^_____^
QQ
Plurk is a little bit different than other microblogs...
Plurk is a little bit different than other microblogs...
Plurk is a little bit different than other microblogs...
Plurk is a little bit different than other microblogs...
Plurk is a little bit different than other microblogs...
Brand Management
Covering Events
-earthquake
-blood donation drive
-missing child search
effort
Product Support
other corporate use:

- policy advocacy
- promotion. Discount/
offers
- internal comm bet ween
employee
Instant feedback
Mobile

         -geolocation
         -GPS
         -more mobile than pc
Real Time Feedbacks

                      music store (what people
                      are saying about this
          ...
Real Time Feedbacks
Real Time Search

                   -what is happening right
                   now?!
                   -even google can...
The Rise, History And Future Of Microblogging
The Rise, History And Future Of Microblogging
The Rise, History And Future Of Microblogging
The Rise, History And Future Of Microblogging
The Rise, History And Future Of Microblogging
The Rise, History And Future Of Microblogging
The Rise, History And Future Of Microblogging
The Rise, History And Future Of Microblogging
The Rise, History And Future Of Microblogging
The Rise, History And Future Of Microblogging
The Rise, History And Future Of Microblogging
The Rise, History And Future Of Microblogging
Upcoming SlideShare
Loading in...5
×

The Rise, History And Future Of Microblogging

5,770

Published on

Published in: Technology, Business
1 Comment
24 Likes
Statistics
Notes
No Downloads
Views
Total Views
5,770
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
327
Comments
1
Likes
24
Embeds 0
No embeds

No notes for slide









































  • The Rise, History And Future Of Microblogging

    1. 1. The rise, history and future of microblogging Alvin Woon Design lead, co-founder of Plurk.com
    2. 2. Micro-what? Your pee-ing experience in 140 characters ? Alvin Woon Design lead, co-founder of plurk.com
    3. 3. First they ignore you, then they laugh at you, then they fight you, then...
    4. 4. ...
    5. 5. ...
    6. 6. ...
    7. 7. then you win.
    8. 8. When the barrier of entry to have conversation is so low, interesting things happen.
    9. 9. How long does it take for you to compose a blog post? to edit a video? to record a podcast? How about a 140 chars story?
    10. 10. High frequency Public Private (1 to 1) (many to many) Low frequency
    11. 11. High frequency IM SMS Public Private (1 to 1) (many to many) Blog Email Low frequency
    12. 12. High frequency IM Microblogging SMS Public Private (1 to 1) (many to many) Blog Email Low frequency
    13. 13. We are talking about a whole new medium of information delivery here! ^_____^
    14. 14. QQ
    15. 15. Plurk is a little bit different than other microblogs...
    16. 16. Plurk is a little bit different than other microblogs...
    17. 17. Plurk is a little bit different than other microblogs...
    18. 18. Plurk is a little bit different than other microblogs...
    19. 19. Plurk is a little bit different than other microblogs...
    20. 20. Brand Management
    21. 21. Covering Events
    22. 22. -earthquake -blood donation drive -missing child search effort
    23. 23. Product Support
    24. 24. other corporate use: - policy advocacy - promotion. Discount/ offers - internal comm bet ween employee
    25. 25. Instant feedback
    26. 26. Mobile -geolocation -GPS -more mobile than pc
    27. 27. Real Time Feedbacks music store (what people are saying about this song) movie review site events
    28. 28. Real Time Feedbacks
    29. 29. Real Time Search -what is happening right now?! -even google cant do this well -what matter is now
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×