The Rise, History And Future Of Microblogging
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The Rise, History And Future Of Microblogging Presentation Transcript

  • 1. The rise, history and future of microblogging Alvin Woon Design lead, co-founder of Plurk.com
  • 2. Micro-what? Your pee-ing experience in 140 characters ? Alvin Woon Design lead, co-founder of plurk.com
  • 3. First they ignore you, then they laugh at you, then they fight you, then...
  • 4. ...
  • 5. ...
  • 6. ...
  • 7. then you win.
  • 8. When the barrier of entry to have conversation is so low, interesting things happen.
  • 9. How long does it take for you to compose a blog post? to edit a video? to record a podcast? How about a 140 chars story?
  • 10. High frequency Public Private (1 to 1) (many to many) Low frequency
  • 11. High frequency IM SMS Public Private (1 to 1) (many to many) Blog Email Low frequency
  • 12. High frequency IM Microblogging SMS Public Private (1 to 1) (many to many) Blog Email Low frequency
  • 13. We are talking about a whole new medium of information delivery here! ^_____^
  • 14. QQ
  • 15. Plurk is a little bit different than other microblogs...
  • 16. Plurk is a little bit different than other microblogs...
  • 17. Plurk is a little bit different than other microblogs...
  • 18. Plurk is a little bit different than other microblogs...
  • 19. Plurk is a little bit different than other microblogs...
  • 20. Brand Management
  • 21. Covering Events
  • 22. -earthquake -blood donation drive -missing child search effort
  • 23. Product Support
  • 24. other corporate use: - policy advocacy - promotion. Discount/ offers - internal comm bet ween employee
  • 25. Instant feedback
  • 26. Mobile -geolocation -GPS -more mobile than pc
  • 27. Real Time Feedbacks music store (what people are saying about this song) movie review site events
  • 28. Real Time Feedbacks
  • 29. Real Time Search -what is happening right now?! -even google cant do this well -what matter is now