The rise,
history and future
of microblogging
Alvin Woon
Design lead, co-founder of Plurk.com

Micro-what?
Your pee-ing experience in 140 characters
?
Alvin Woon
Design lead, co-founder of plurk.com

First they ignore you,
then they laugh at you,
then they fight you,
then...

...

...

...

then you win.

When the barrier of entry to have conversation is so low,
interesting things happen.

How long does it take for you to compose a
blog post? to edit a video? to record a
podcast?
How about a 140 chars story?

High frequency
Public
Private (1 to 1)
(many to many)
Low frequency

High frequency
IM
SMS Public
Private (1 to 1)
(many to many)
Blog
Email
Low frequency

High frequency
IM
Microblogging
SMS Public
Private (1 to 1)
(many to many)
Blog
Email
Low frequency

We are talking about a whole new medium of
information delivery here! ^_____^

QQ

Plurk is a little bit different than other microblogs...

Plurk is a little bit different than other microblogs...

Plurk is a little bit different than other microblogs...

Plurk is a little bit different than other microblogs...

Plurk is a little bit different than other microblogs...

Brand Management

Covering Events

-earthquake
-blood donation drive
-missing child search
effort

Product Support

other corporate use:
- policy advocacy
- promotion. Discount/
offers
- internal comm bet ween
employee

Instant feedback

Mobile
-geolocation
-GPS
-more mobile than pc

Real Time Feedbacks
music store (what people
are saying about this
song)
movie review site
events

Real Time Feedbacks

Real Time Search
-what is happening right
now?!
-even google cant do this
well
-what matter is now