Fantastic evolution of technology all this human interactions can be done faster and with no physical boundaries.
Technology advances so fast, drastic reductions in prices of computers combined with an aggressive penetration of internet and broadband has allowed many more users to start taking advantage of this phenomenon.
New tools of expressing our instincts of being humans are offered permanentely to users.
Users and the amount of users grows at enormous rates.
Interactions between humans will start forming networks of people who have created a personal profile which will be networked to peers, friends and others who will be invited to be part of the network.
Members will continuously receive and have access to information which is interesting and or entertaining to the group.
important changes in marketing new models of relations between consumers and producers.
Two way interaction conversation taking place between demand and supply is a major change.
SOCIAL NETWORKING MEDIA
Users are not any longer going to go through your web page to obtain information about our company but through a social network website.
SOCIAL MEDIA NETWORKING WEB 2.0
The platform allowing users to run applications.
Two way interaction between user is defined as web 2.0
After defining the basic concepts of this reunion, I will like to start explaining the most important social network websites that are presently being used around the world for this interaction of information among human beings.
MOST IMPORTANT SOCIAL NETWORK WEBSITES
Created around 2003, it became a huge hit among visited web sites around the world.
MySpace is the was the most popular social network.
Because of its size, it was very good in allowing users in meeting people.
Allows to add music or
videos for free.
Created in 2007.
Users can create applications and run them on facebook at no cost.
Networks organized based on various parameters.
Very easy to socialize.
Blogs are journals published by people with different interest.
Idea is to maintain a conversation about any topic.
Very effective way of socializing and informing.
It is easy to insert links and comments.
Easy to set up and start.
Many types of blogs.
Business blogs are very effectively used by companies and their executives to established a less formal conversation with clients.
Engage with clients in order to communicate and understand clients needs and wants.
Created in February of 2005, and bought by Google in November of 2006.
Users can upload, view and share videos.
No expertise necessary
For business is a very good opportunity to upload information about products and services at almost no cost.
Easy to track and view comments.
Wikis is a software that allows users to easily and freely create and edit web page content using any web browser.
It is powerful and flexible communication tool to create content generated web pages.
Great for creating work spaces as open or private as needed.
For business perspective easy to contribute with concepts and or ideas about a particular project with the capability of tracking changes and searching to find content.
One of the oldest forms of social media.
Needs administrator to moderate.
Commonly are opened around a particular topic of interest.
Threads guide the discussion of a particular topic.
Generally forums reflect a face to face conversation and are closed for its members.
Good for debating and sharing experiences or knowledge.
Twitter is a real time broadcasting medium that uses a combination of micro blogging (up to 140 characters) and social network with an incredible simple concept.
Message are sent instantly to multiple platforms.
For business, very good way to keep in touch with clients and making be aware that you are there for them in a human way.
Good alternative for communicating special promotion or relevant news.
Builds trust with your followers and indirectly make them more open to doing business with you.
Is a three dimensional virtual world where users assume and identity create an imaginary person called an avatar.
The setting is as real as it gets.
Business perspective it allows users to interact in an economic environment.
It is a great way of testing products and ideas.
Good for training purposes.
We can also use the tool to communicate with employess and or company shareholders .
Encouraging tool for future uses.
By using , basically we are putting our photos and videos on the hands of those who we care most in an easy way
First launched in February 2004 and know part of Yahoo, is an image and video platform where you can share personal photos and videos and manage them as you please.
Marketing has change, today we want to engage in conversations with our customers.
It is no longer about going out and selling something, today we are looking on establishing meaningful relationships with clients.
Define who is our audience.
Define a very clear goal.
Create an action plan to communicate.
Define the tools and techniques we will use.
KEY POINTS WE NEED TO
Main purpose of entering to participate in social media is to motivate people to travel having them talk about Iberia.
In the conversation we want to engage we would like to have people referring and recommending using Iberia for their travel needs.
HOW WE CAN APPLY THIS IN IBERIA
as an excellent way to engage customers.
We want to bring people together by using the platform they could be able to share all the excitement of travelling.
The idea of commenting about trips can be unlimited, sharing experiences about shops restaurants hotels sightseeing are things that are very valuable by travelers.
Also exchanging comments about future travel needs and cities where future events will take place (Olympics, world soccer cup, congresses ) are things that travelers are looking information about.
Iberia should have a direct link for information regarding everything related to Iberia including reservations, fares, times and schedules, cities being served baggage services among many other.
, by using this micro blogging platform we would keep in touch with our customers.
Iberia could alert customers of many things like for instance flight delays due to various reasons.
Sending tweets on many things like special promotions, news about Iberia that could be relevant in our conversation with our clients. It will be like having an information booth of Iberia to get close to customers and improve and broaden our customer service.
Twitter to maintain all of our employees well informed about anything related to Iberia or the industry.
see videos order to fully understand and catch ideas and concepts.
Fully explaining things when travelling.
Showing Iberias personalized service is on the air could give us and edge over the competition.
Show how safety and service provided inside the planes.
How airports check in process takes places.
New technologies that Iberia could implement like automatic check in machines at airports would be introduced with much of a hustle.
travellers are flying because of tourism, visiting new cities comes along with taking pictures.
Picture posting easy.
Create a photo sharing community and our clients can post pictures or videos of their travelling experience so comments about them can be done.
Remember we want to connect with customers and potential customers.
virtual experience for flying lovers.
Push our imagination to the limit.
Avatar can take our flights to our destinations for free.
Experience the entire warmth of our service from start to finish.
Checking at our counters, or using our possible automated checking machines at the airports.
Visiting our VIP lounges for a cocktail while waiting for departure.
We could also recreate all of our destination terminals at the airports so that users can be totally familiar with terminals at the airports we serve.
It was a pleasure sharing this presentation with all of you. I hope in the near future Iberia will aggressively start exploring and finally offering fliers around the world the possibility of establishing a dialog through social media.