Retail Analysis At Ttsl
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Retail Analysis At Ttsl

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Retail Analysis At Ttsl Retail Analysis At Ttsl Presentation Transcript

  • RETAIL ANALYSIS FOR TATA TELESERVICES LTD
            • -By,
            • Ms. Reena Alva
  • Flow of the Presentation
    • Section 1 ‘THE INDUSTRY’
    • Section 2 ‘THE COMPANY – TTSL’
    • Section 3 ‘THE PROJECT RESEARCH’
    • Section 4 ‘FINDINGS AND INTERPRETATIONS’
    • CONCLUSIONS
    • RECOMMENDATIONS
  • Section 1 ‘THE INDUSTRY’
  • THE INDIAN TELECOM INDUSTRY
    • 113.26 million new customers
    • April 2008: Overtook USA in wireless market
    • 9.5 million customers added every month
    • Total telephone connections: 385 million
    • Market Penetration: 33%
    • 612 Million mobile subscribers by 2012
    • Revenue: US$ 43 billion in the FY 2009-10
    • MAJOR TELECOM PLAYERS
    •  State owned companies
      • BSNL
      • MTNL
    •  Private Indian owned companies
      • Reliance Infocomm
      • Tata Teleservices
    •  Foreign invested companies
      • Vodafone
      • Bharti Tele-Ventures
      • Virgin Mobiles
      • Idea Cellular
      • BPL Mobile, Spice Communications)
    • The Road Ahead
    • 600 million phone connections: 11th Plan period (2007-12)
    • The Indian rural market
    • The government targets: 2010
      • 80 million rural connections
      • Mobile coverage of 90 per cent geographical area
      • Internet Protocol Television (IPTV) in 600 towns
      • Quadrupling manufacture
      • Two-fold increase in telecom equipment R&D from the current level of 15 per cent
  • SECTION 2 ‘THE COMPANY ’
  • LEADERSHIP WITH TRUST  96 operating companies in seven business sectors  Operates in 54 countries across six continents  Total revenue: $62.5 billion in 2007-08  3,50,000 employees worldwide  27 publicly listed enterprises with shareholder base of 3.2 million
    • Major Tata companies
    • » Tata Steel
    • » Tata Motors
    • » Tata Consultancy Services
    • » Tata Power
    • » Tata Chemicals
    • » Tata Tea
    • » The Taj Group of Hotels
    • » Tata Communications
    • » Incorporated in 1996
    • » Leader in fixed wireless telephony market
    • » Subscriber base of 3.8 million
    • » Investment capital - $7.5 billion
    • » Operates in 500 towns
    • » Serves over 36 million customers in more than 320,000 towns and villages
  • TTSL’s Retail Sector
    • Limca book records
    • 1,000 retail outlets in the past 180 days
    • Re-branded the stores as Tata Indicom Exclusive Stores
  • BRANDED RETAIL BUSINESS UNIT
    • » 3100 Outlets:
    • 600 Company owned and 2500 franchisees
    • » Touchpoint in more than 1000 towns
    • » The largest branded retail presence in India
  • SECTION 3 ‘THE PROJECT RESEARCH’
  • RETAIL ANALYSIS
    •  WHAT IS RETAIL ANALYSIS?
    •  IMPORTANCE AND RELEVANCE
    • PROCEDURE FOR RETAIL ANALYSIS
    • Step 1: Analyzing the raw data
    • Step 2: Sorting data according to requirement
    • - Narrowing the data
    • - Categorizing and classifying the data
    • Step 3: Presenting data in graphical form
    • Step 4: Analyzing the graphs to draw results
    • Step 5: Presenting the Analysis Report
  • SECTION 4 ‘FINDINGS AND INTERPRETATIONS’
  • SALES TREND
    • OBJECTIVE: To determine the performers and the non – performers
    • Step 1: Analyzing the raw data
      • Prepaid sales (in units)
      • Postpaid sales (in units)
      • Sales Target (in units)
    • Step 2: Sorting data
    • Narrowing the data
        • Summing up sales, of all the stores under each vendor
        • Summing up the Prepaid and Postpaid sales of each month
    • Categorizing and classifying the data
    • 1. Low Level Vendors : 1 – 5 Stores
        • 2. Moderate Level Vendors : 6 – 14 Stores
        • 3. High Level Vendors : 15 – 26 Stores
    • Step 3: Presenting data in graphical form
    SALES TREND
  • 1 – 2 Stores
  • 3 – 5 Stores
  • 6 – 8 Stores
  • 9 – 11 Stores
  • 15 – 26 Stores
  • ANALYSIS AND CONCLUSIONS
    •  LOWS
    • Adis Marketing – GJ (16 Stores)
    • UB Resources – GJ (18 Stores)
    • DataMax – HA (8 Stores)
    •  PERFORMERS
    • S R Associates – KO (11 Stores)
    • Sanskriti Telelink – RJ (15 Stores)
    • Data max – HP (6 Stores)
    • Sri Balaji Teleservices – AP (8 Stores)
    • Agarwal Agencies – AP (9 Stores)
    •  EXCELLENCE
    • Marda Marketing Services – KO (11 Stores)
  • PREPAID VS. POSTPAID TREND
    • OBJECTIVE: To determine the sales level of Prepaid and Postpaid
    • Step 1: Analyzing the raw data
        • Prepaid sales (in units)
        • Postpaid sales (in units)
    • Step 2: Sorting data
    • Narrowing the data
        • Summing up sales, of all the stores under each vendor
    • Categorizing and classifying the data
    • 1. Low Level Vendors : 1 – 5 Stores
        • 2. Moderate Level Vendors : 6 – 14 Stores
        • 3. High Level Vendors : 15 – 26 Stores
    • Step 3: Presenting data in graphical form
    Prepaid vs. postpaid TREND
  • 1 – 2 Stores
  • 3 - 5 Stores
  • 6 - 8 Stores
  • 9 – 11 Stores
  • 15 – 26 Stores
  • ANALYSIS AND CONCLUSIONS
    •  Most of the Vendors have performed well in the prepaid segment, and hence it is the Prepaid segment that generates more revenue
  • CONCLUSIONS
    • » OTHER SUBJECTS OF ANALYSIS:
    • Sales vs. Payout Trend
    • Revenue Trend
    • Productivity Trend
    • » Presentation sent to the management
  • RECOMMENDATIONS
    • Treat Vendors like employees
    • Periodic meetings
    • Training and Developement
  • THANK YOU