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RETAIL ANALYSIS FOR TATA TELESERVICES LTD   <ul><ul><ul><ul><ul><li>-By, </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul...
Flow of the Presentation <ul><li>Section 1 ‘THE INDUSTRY’ </li></ul><ul><li>Section 2 ‘THE COMPANY – TTSL’   </li></ul><ul...
Section 1  ‘THE INDUSTRY’
THE INDIAN TELECOM INDUSTRY <ul><li>113.26 million new customers </li></ul><ul><li>April 2008: Overtook USA in wireless ma...
<ul><li>MAJOR TELECOM PLAYERS </li></ul><ul><li> State owned companies </li></ul><ul><ul><li>BSNL </li></ul></ul><ul><ul>...
<ul><li>The Road Ahead   </li></ul><ul><li>600 million phone connections: 11th Plan period (2007-12) </li></ul><ul><li>The...
SECTION 2  ‘THE COMPANY ’
LEADERSHIP WITH TRUST    96 operating companies in seven business sectors    Operates in 54 countries across six  contin...
<ul><li>Major Tata companies   </li></ul><ul><li>»  Tata Steel </li></ul><ul><li>»  Tata Motors </li></ul><ul><li>»  Tata ...
<ul><li>»  Incorporated in 1996 </li></ul><ul><li>»  Leader in fixed wireless telephony market </li></ul><ul><li>»  Subscr...
TTSL’s Retail Sector <ul><li>Limca book records </li></ul><ul><li>1,000 retail outlets in the past 180 days </li></ul><ul>...
BRANDED RETAIL BUSINESS UNIT <ul><li>»  3100 Outlets:  </li></ul><ul><li>600 Company owned and 2500 franchisees </li></ul>...
SECTION 3 ‘THE PROJECT RESEARCH’
RETAIL ANALYSIS <ul><li>   WHAT IS RETAIL ANALYSIS? </li></ul><ul><li>   IMPORTANCE AND RELEVANCE   </li></ul>
<ul><li>PROCEDURE FOR RETAIL ANALYSIS   </li></ul><ul><li>Step 1: Analyzing the raw data  </li></ul><ul><li>Step 2: Sortin...
SECTION 4 ‘FINDINGS AND INTERPRETATIONS’
SALES TREND <ul><li>OBJECTIVE:  To determine the performers and the non – performers </li></ul><ul><li>Step 1: Analyzing t...
<ul><li>Step 2: Sorting data </li></ul><ul><li>Narrowing the data </li></ul><ul><ul><ul><li>Summing up sales, of all the s...
<ul><li>Step 3: Presenting data in graphical form </li></ul>SALES TREND
1 – 2 Stores
3 – 5 Stores
6 – 8 Stores
9 – 11 Stores
15 – 26 Stores
ANALYSIS AND CONCLUSIONS   <ul><li>   LOWS </li></ul><ul><li>Adis Marketing – GJ (16 Stores) </li></ul><ul><li>UB Resourc...
PREPAID VS. POSTPAID TREND <ul><li>OBJECTIVE:  To determine the sales level of Prepaid and Postpaid </li></ul><ul><li>Step...
<ul><li>Step 2: Sorting data </li></ul><ul><li>Narrowing the data </li></ul><ul><ul><ul><li>Summing up sales, of all the s...
<ul><li>Step 3: Presenting data in graphical form </li></ul>Prepaid vs. postpaid TREND
1 – 2 Stores
3 - 5 Stores
6 - 8 Stores
9 – 11 Stores
15 – 26 Stores
ANALYSIS AND CONCLUSIONS   <ul><li> Most of the Vendors have performed well in the prepaid segment, and hence it is the P...
CONCLUSIONS <ul><li>»  OTHER SUBJECTS OF ANALYSIS: </li></ul><ul><li>Sales vs. Payout Trend </li></ul><ul><li>Revenue Tren...
RECOMMENDATIONS <ul><li>Treat Vendors like employees </li></ul><ul><li>Periodic meetings </li></ul><ul><li>Training and De...
THANK YOU
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Retail Analysis At Ttsl

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Transcript of "Retail Analysis At Ttsl"

  1. 1. RETAIL ANALYSIS FOR TATA TELESERVICES LTD <ul><ul><ul><ul><ul><li>-By, </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> Ms. Reena Alva </li></ul></ul></ul></ul></ul>
  2. 2. Flow of the Presentation <ul><li>Section 1 ‘THE INDUSTRY’ </li></ul><ul><li>Section 2 ‘THE COMPANY – TTSL’ </li></ul><ul><li>Section 3 ‘THE PROJECT RESEARCH’ </li></ul><ul><li>Section 4 ‘FINDINGS AND INTERPRETATIONS’ </li></ul><ul><li>CONCLUSIONS </li></ul><ul><li>RECOMMENDATIONS </li></ul>
  3. 3. Section 1 ‘THE INDUSTRY’
  4. 4. THE INDIAN TELECOM INDUSTRY <ul><li>113.26 million new customers </li></ul><ul><li>April 2008: Overtook USA in wireless market </li></ul><ul><li>9.5 million customers added every month </li></ul><ul><li>Total telephone connections: 385 million </li></ul><ul><li>Market Penetration: 33% </li></ul><ul><li>612 Million mobile subscribers by 2012 </li></ul><ul><li>Revenue: US$ 43 billion in the FY 2009-10 </li></ul>
  5. 5. <ul><li>MAJOR TELECOM PLAYERS </li></ul><ul><li> State owned companies </li></ul><ul><ul><li>BSNL </li></ul></ul><ul><ul><li>MTNL </li></ul></ul><ul><li> Private Indian owned companies </li></ul><ul><ul><li>Reliance Infocomm </li></ul></ul><ul><ul><li>Tata Teleservices </li></ul></ul><ul><li> Foreign invested companies </li></ul><ul><ul><li>Vodafone </li></ul></ul><ul><ul><li>Bharti Tele-Ventures </li></ul></ul><ul><ul><li>Virgin Mobiles </li></ul></ul><ul><ul><li>Idea Cellular </li></ul></ul><ul><ul><li>BPL Mobile, Spice Communications) </li></ul></ul>
  6. 6. <ul><li>The Road Ahead </li></ul><ul><li>600 million phone connections: 11th Plan period (2007-12) </li></ul><ul><li>The Indian rural market </li></ul><ul><li>The government targets: 2010 </li></ul><ul><ul><li>80 million rural connections </li></ul></ul><ul><ul><li>Mobile coverage of 90 per cent geographical area </li></ul></ul><ul><ul><li>Internet Protocol Television (IPTV) in 600 towns </li></ul></ul><ul><ul><li>Quadrupling manufacture </li></ul></ul><ul><ul><li>Two-fold increase in telecom equipment R&D from the current level of 15 per cent </li></ul></ul>
  7. 7. SECTION 2 ‘THE COMPANY ’
  8. 8. LEADERSHIP WITH TRUST  96 operating companies in seven business sectors  Operates in 54 countries across six continents  Total revenue: $62.5 billion in 2007-08  3,50,000 employees worldwide  27 publicly listed enterprises with shareholder base of 3.2 million
  9. 9. <ul><li>Major Tata companies </li></ul><ul><li>» Tata Steel </li></ul><ul><li>» Tata Motors </li></ul><ul><li>» Tata Consultancy Services </li></ul><ul><li>» Tata Power </li></ul><ul><li>» Tata Chemicals </li></ul><ul><li>» Tata Tea </li></ul><ul><li>» The Taj Group of Hotels </li></ul><ul><li>» Tata Communications </li></ul>
  10. 10. <ul><li>» Incorporated in 1996 </li></ul><ul><li>» Leader in fixed wireless telephony market </li></ul><ul><li>» Subscriber base of 3.8 million </li></ul><ul><li>» Investment capital - $7.5 billion </li></ul><ul><li>» Operates in 500 towns </li></ul><ul><li>» Serves over 36 million customers in more than 320,000 towns and villages </li></ul>
  11. 11. TTSL’s Retail Sector <ul><li>Limca book records </li></ul><ul><li>1,000 retail outlets in the past 180 days </li></ul><ul><li>Re-branded the stores as Tata Indicom Exclusive Stores </li></ul>
  12. 12. BRANDED RETAIL BUSINESS UNIT <ul><li>» 3100 Outlets: </li></ul><ul><li>600 Company owned and 2500 franchisees </li></ul><ul><li>» Touchpoint in more than 1000 towns </li></ul><ul><li>» The largest branded retail presence in India </li></ul>
  13. 13. SECTION 3 ‘THE PROJECT RESEARCH’
  14. 14. RETAIL ANALYSIS <ul><li> WHAT IS RETAIL ANALYSIS? </li></ul><ul><li> IMPORTANCE AND RELEVANCE </li></ul>
  15. 15. <ul><li>PROCEDURE FOR RETAIL ANALYSIS </li></ul><ul><li>Step 1: Analyzing the raw data </li></ul><ul><li>Step 2: Sorting data according to requirement </li></ul><ul><li> - Narrowing the data </li></ul><ul><li>- Categorizing and classifying the data </li></ul><ul><li>Step 3: Presenting data in graphical form </li></ul><ul><li>Step 4: Analyzing the graphs to draw results </li></ul><ul><li>Step 5: Presenting the Analysis Report </li></ul>
  16. 16. SECTION 4 ‘FINDINGS AND INTERPRETATIONS’
  17. 17. SALES TREND <ul><li>OBJECTIVE: To determine the performers and the non – performers </li></ul><ul><li>Step 1: Analyzing the raw data </li></ul><ul><ul><li>Prepaid sales (in units) </li></ul></ul><ul><ul><li>Postpaid sales (in units) </li></ul></ul><ul><ul><li>Sales Target (in units) </li></ul></ul>
  18. 18. <ul><li>Step 2: Sorting data </li></ul><ul><li>Narrowing the data </li></ul><ul><ul><ul><li>Summing up sales, of all the stores under each vendor </li></ul></ul></ul><ul><ul><ul><li>Summing up the Prepaid and Postpaid sales of each month </li></ul></ul></ul><ul><li>Categorizing and classifying the data </li></ul><ul><li>1. Low Level Vendors : 1 – 5 Stores </li></ul><ul><ul><ul><li>2. Moderate Level Vendors : 6 – 14 Stores </li></ul></ul></ul><ul><ul><ul><li>3. High Level Vendors : 15 – 26 Stores </li></ul></ul></ul>
  19. 19. <ul><li>Step 3: Presenting data in graphical form </li></ul>SALES TREND
  20. 20. 1 – 2 Stores
  21. 21. 3 – 5 Stores
  22. 22. 6 – 8 Stores
  23. 23. 9 – 11 Stores
  24. 24. 15 – 26 Stores
  25. 25. ANALYSIS AND CONCLUSIONS <ul><li> LOWS </li></ul><ul><li>Adis Marketing – GJ (16 Stores) </li></ul><ul><li>UB Resources – GJ (18 Stores) </li></ul><ul><li>DataMax – HA (8 Stores) </li></ul><ul><li> PERFORMERS </li></ul><ul><li>S R Associates – KO (11 Stores) </li></ul><ul><li>Sanskriti Telelink – RJ (15 Stores) </li></ul><ul><li>Data max – HP (6 Stores) </li></ul><ul><li>Sri Balaji Teleservices – AP (8 Stores) </li></ul><ul><li>Agarwal Agencies – AP (9 Stores) </li></ul><ul><li> EXCELLENCE </li></ul><ul><li>Marda Marketing Services – KO (11 Stores) </li></ul>
  26. 26. PREPAID VS. POSTPAID TREND <ul><li>OBJECTIVE: To determine the sales level of Prepaid and Postpaid </li></ul><ul><li>Step 1: Analyzing the raw data </li></ul><ul><ul><ul><li>Prepaid sales (in units) </li></ul></ul></ul><ul><ul><ul><li>Postpaid sales (in units) </li></ul></ul></ul>
  27. 27. <ul><li>Step 2: Sorting data </li></ul><ul><li>Narrowing the data </li></ul><ul><ul><ul><li>Summing up sales, of all the stores under each vendor </li></ul></ul></ul><ul><li>Categorizing and classifying the data </li></ul><ul><li>1. Low Level Vendors : 1 – 5 Stores </li></ul><ul><ul><ul><li>2. Moderate Level Vendors : 6 – 14 Stores </li></ul></ul></ul><ul><ul><ul><li>3. High Level Vendors : 15 – 26 Stores </li></ul></ul></ul>
  28. 28. <ul><li>Step 3: Presenting data in graphical form </li></ul>Prepaid vs. postpaid TREND
  29. 29. 1 – 2 Stores
  30. 30. 3 - 5 Stores
  31. 31. 6 - 8 Stores
  32. 32. 9 – 11 Stores
  33. 33. 15 – 26 Stores
  34. 34. ANALYSIS AND CONCLUSIONS <ul><li> Most of the Vendors have performed well in the prepaid segment, and hence it is the Prepaid segment that generates more revenue </li></ul>
  35. 35. CONCLUSIONS <ul><li>» OTHER SUBJECTS OF ANALYSIS: </li></ul><ul><li>Sales vs. Payout Trend </li></ul><ul><li>Revenue Trend </li></ul><ul><li>Productivity Trend </li></ul><ul><li>» Presentation sent to the management </li></ul>
  36. 36. RECOMMENDATIONS <ul><li>Treat Vendors like employees </li></ul><ul><li>Periodic meetings </li></ul><ul><li>Training and Developement </li></ul>
  37. 37. THANK YOU
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