My Online Image


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My Online Image

  1. 1. MySpace - MyImage What Does Your Online Image Tell the World?
  2. 2. Social Networking <ul><li>Nearly half of all adults in the United States with Internet access (42%) are active on one or more social networking websites. </li></ul><ul><li>Two years ago, this number was only 20%. Forrester Research </li></ul>
  3. 3. Social Networking History <ul><li>1995 Classmates – 40 million members </li></ul><ul><li>1999 Xanga – 40 million members </li></ul><ul><li>2002 Reunion – 28 million members </li></ul><ul><li>2002 Friendster – 70 million members </li></ul><ul><li>2003 Hi5 - 50 million members </li></ul><ul><li>2003 MySpace – 245 million members </li></ul><ul><li>2004 Facebook – 250 million members </li></ul><ul><li>2004 Orkut (Google) – 120 million </li></ul><ul><li>2005 Bebo (AOL) – 40 million members </li></ul><ul><li>2005 YouTube (Google) – 83.4 million videos </li></ul><ul><li>2006 Twitter </li></ul>
  4. 4. Guide to Social Networking <ul><li>Social Networking Sites </li></ul><ul><li>Social Networking Wars </li></ul><ul><li> </li></ul>
  5. 5. Image Management <ul><li>Stephanie Rosenbloom </li></ul><ul><li>Putting Your Best Cyberface Forward </li></ul><ul><li>The New York Times </li></ul>“ We post information online in an attempt to control how others perceive us”
  6. 6. Image Management “ Personal branding” is the way you market yourself to the world
  7. 7. Who is Your Audience? <ul><li>Friends </li></ul><ul><li>Dating </li></ul><ul><li>Networking </li></ul><ul><li>Jobs </li></ul><ul><li>Entertainment </li></ul>Why do you have an online profile?
  8. 8. Student Profiles Dedicated Student Aspiring Businessman Party Animal Glamorous Rave Queen
  9. 9. Multiple Audiences Does the e-version of you appeal to multiple audiences…friends, co-workers, family members, future employers?
  10. 10. Online Profile and Job Searching <ul><li>Would you let your grandmother see your online profile? </li></ul><ul><li>If not, you don’t want a potential employer to see it, either. </li></ul>
  11. 11. Impression Management <ul><li>Social networking and dating sites are “like impression management on steroids” </li></ul><ul><li>They are new forms of communication “people don’t have a very strong sense yet of what they’re doing or what the best practices are” </li></ul><ul><li>Joseph B. Walther </li></ul><ul><li>Professor of Communication </li></ul><ul><li>Michigan State University </li></ul>
  12. 12. Check Your Cyber Image <ul><li> </li></ul>Click on the link and enter your name in the search box
  13. 13. Additional Search Engines <ul><li> - Person Search Engine </li></ul><ul><li>Free People Search - Find People – Wink </li></ul><ul><li>Pipl - People Search </li></ul><ul><li>Peek You </li></ul>
  14. 14. Monitor Your Image <ul><li>Create a Google Alert of your name. This way you’ll be aware of new items Google has found based on your name. </li></ul>Google Alerts
  15. 15. What Cyber Info Did You Find? <ul><li>Why does it matter? </li></ul><ul><li>Employers regularly check online sources before </li></ul><ul><li>hiring new employees </li></ul><ul><li>Law enforcement checks cyberspace </li></ul><ul><li>Schools and colleges monitor social networking sites </li></ul>
  16. 17. <ul><li>Of the 45% of employers who conduct online searches of job candidates: 29% use Facebook 26% use LinkedIn 21% use MySpace 11% search blogs 7% use Twitter. </li></ul><ul><li>18% of employers said they found content on social networking sites that encouraged them to hire the candidate, while 35% of employers found content that caused them not to hire the candidate. </li></ul><ul><li> Career Builder </li></ul>
  17. 18. Online Tips <ul><li>Derogatory comments </li></ul><ul><li>Revealing or risqué photos </li></ul><ul><li>Fowl language or lewd jokes </li></ul>Nothing is private…avoid the following Use the “block comments” feature on your site – That way others can’t post inappropriate comments on your page
  18. 19. What’s on the Web Stays on the Web <ul><li>Everything on the Internet is archived and available for later access </li></ul>WayBack Machine
  19. 20. The Dark Side of Social Networking <ul><li>Don’t use social networking sites like this </li></ul><ul><li>if you are trying to get a job or into a select college </li></ul><ul><li>Hatebook – Welcome to Hatebook </li></ul>
  20. 21. Make Yourself Virtually Squeaky Clean <ul><li>Reputation Defender </li></ul>
  21. 22. CAUTION Don’t be a victim of identity theft Make your information &quot;Cyber Safe” Minimal contact information makes it harder for your identity to be stolen
  22. 23. How Much Info is Safe? <ul><li>Remove your standard &quot;contact information&quot; Your name, address, phone numbers, unless you have an unlisted phone number like most cell phone numbers </li></ul><ul><li>Replace the contact information with an e-mail address that is harder to trace to you personally, like one of the Web-based e-mail addresses </li></ul>
  23. 24. Identity Theft Victims <ul><li>You have the right to ask nationwide consumer credit reporting companies to place &quot;fraud alerts&quot; in your file to let potential creditors and others know that you may be a victim of identity theft. A fraud alert can make it difficult for someone to get credit in your name. You may place a fraud alert in your file by calling one of the three nationwide consumer credit reporting companies. As soon as that agency processes your fraud alert, it will notify the other two, which then also must place fraud alerts in your file. </li></ul><ul><li>Equifax: 1-877-576-5734; </li></ul><ul><li>Experian: 1-888-397-3742; </li></ul><ul><li>TransUnion: 1-800-680-7289; </li></ul>
  24. 25. What About Personal Safety? Don’t provide predators with too much information Click the MySpace link for a safety quiz Reporting online predators National Center for Missing & Exploited Children Report Cyber Bullies
  25. 26. How Safe is a Private Profile? <ul><li>IT’S NOT… </li></ul><ul><li>Anyone -- even those without a MySpace or Facebook account can plug the target's public account number, called a &quot;Friend ID,&quot; into a specially constructed URL that grants access to private profiles. </li></ul><ul><li>Facebook Private Profile Viewer </li></ul><ul><li>MySpace Private Profile Viewer </li></ul>
  26. 27. What About Pictures? <ul><li>Do you want a potential employer to see the pictures you post online? </li></ul><ul><li>What about your friend’s profiles? Are you tagged or identified on their sites? </li></ul>
  27. 28. Could it Happen to You? Television weatherman fired after friend plays a prank and posts an inappropriate picture on MySpace.
  28. 29. Life in a Fishbowl? You can’t control what your friends post on their sites. Be aware of your actions in public and at parties.
  29. 30. Criminal Records and Credit Check <ul><li>In addition to checking social networking sites employers will conduct both a criminal background check as well as a credit check when hiring new employees. </li></ul>Grayson County Criminal Records Criminal Searches
  30. 31. Social Networking and Job Searching <ul><li>Facebook Job Search Groups </li></ul>Friendster Jobs Directory
  31. 32. MySpace - MyImage Your online image is unique…be creative Don’t post inappropriate pictures Use caution in posting too much information Have fun but be safe!