“Smart City @ EXPO Milano 2015”

1. Smart+Connected Communities
Is Your City Smart Enough?
Fabio Florio
Manager of Business Development
October 15, 2012
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

2. Smart+Connected Communities:
Come Cambiare le citta’ mettendo al centro le
persone
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

3. Biggest demographic Shifts in History
Aging Shrinking World Population
2050 million %
Elderly (65+ yrs.) Growth
2050 Estimate million Estimate
2000 2050 % Decline from 2000
from 2000 World 9,322.0 54%
World 6.9% 19.3%
UK 58.9 (0.8%) Lebanon 5.0 43%
USA 12.3% 21.1% VAE 3.7 42%
Sweden 7.8 (12%)
China 6.9% 22.7% Turkey 98.8 48%
Slovakia 4.8 (12%) Tunisia 14.0 48%
Canada 12.6% 24.3%
Greece 9.2 (13%) India 1,658.3 58%
Netherlands 13.6% 26.5%
Poland 33.3 (13%) Bahrain 1.0 57%
S. Korea 7.1% 27.4% Egypt 113.8 67%
Germany 70.8 (14%)
Europe 14.7% 29.2% Morocco 50.3 68%
Czech Rep. 8.4 (18%) Algeria 51.1 68%
Germany 17.4% 30.4%
Romania 18.2 (19%) Kuwait 4.0 109%
Sweden 16.4% 31.0% Jordan 11.7 138%
Austria 6.4 (20%)
Italy 18.1% 35.9% Nigeria 278.8 145%
Russia 109.0 (28%)
Japan 17.2% 36.4% KSA 59.7 193%
Ukraine 30.0 (40%) Congo 203.5 Confidential
299%
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco 3

4. Greatest Economic Shift In 100 Years
Share of Global GDP*
100%
Emerging
Economies
75%
50%
Developed
Economies
25%
1000 1500 1820 1913 1950 2005 2025
*At purchasing power parity
Source: The Economist, “The New Titans,” 16 Sept.
2006

5. Where Are All Of The People Going To Be?
392 729 5222
305 632
USA
Europe
3680
768
1803
520
South
America 796 Asia
Population Estimates
Africa
2000
2050

6. 4 Megatrends That Will Change The World
Developed Countries’ Labor
Population Growth Increasingly
Forces Substantially Age and
Concentrated in Emerging
Decline
Countries
 Shortage of Resourcess  Strengthening of economic
 Less income of Taxes Power
Economic Power
Shifts to Developing
Nations  Rural depopulation
 Cities in competition to
gain Talents & Industry
 Loss of economic power
World’s Population Becomes Urbanized
“The strategic and economic policies of the 20th century are obsolete, and it is time to find
new ones.”
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

7. Further
there
is
significant
social
change
Emerging
Countries
Developed
World
70%
of
India
&
Urbaniza8on/
S8mulus
Package
spending
more
than
50%
of
China
is
City
Revitaliza8on
on
urban
revitaliza8on
to
s8ll
rural
bridge
unmet
needs
50%
of
new
building
Only
3%
of
buildings
in
Energy
/
Infrastructure
construc8on
globally
is
the
United
States
happening
in
Asia
qualified
for
LEED
Asia
will
need
3.9
M
teachers
The
USA
will
need
by
2015.
Virtual
815,000
more
teachers
Will
face
a
shortage
Educa8on
by
2015
of
343,000
Lack of doctors for
Virtual
India’s 700M people Shortage of 200,000
Healthcare
in 600,000 villages nurses in the USA
700 M Urbanized - Next 10 years. 5 B will be Connected - Next 20 Years

8. Global
Flow
of
InformaEon
5
Exabytes
21
Exabytes
56
Exabytes
per
month
per
month
per
month
1.4
Billion
DVDs
4.8
Billion
DVDs
12.8
Billion
DVDs
crossing
the
network
crossing
the
network
crossing
the
network
2007
2010
2013
Source:
Cisco
Visual
Networking
Index

9. Video
Will
Dominate
the
InformaEon
Flow
Global
Consumer
Internet
Traffic
(Annual)
486
Exabytes
Video Traffic
180
Exabytes
of
all
Consumer
Internet
Traffic
will
be
36
Exabytes
Video
in
2013
2007
2010
2013
Source:
Cisco
Visual
Networking
Index

10. Growth
of
Connected
Devices
Total
500
Million
Total
35
Billion
1
Trillion
Total
50
Billion
1/10th
of
a
Device
per
140
Devices
per
5
Devices
per
7
Devices
per
Person
on
Earth
Person
on
Earth
Person
on
Earth
2007
2020
2010
2013
Source:
Forrester
Research,
Cisco
IBSG

11. Growth
of
SoVware
ApplicaEons
Total
Mobile
Apps
iPhone
Apps
Alone
Apps
Worldwide
*
2007
2010
2013
*
Source:
Apple,
Windows
Mobile,
Cisco
Analysis
(
Forecast
of
2013
assuming
consistent
growth
trends)

12. Increase
in
Malicious
Security
Threats
New
Security
Threats
624,000
2,600,000
5,700,000
(projected)
2007
2010
2013
Source:
Symantec
and
Cisco
Analysis

13. We
Are
Rapidly
Approaching…
1
Trillion
Connected
Devices
1
Million
Applica8ons
1
Ze^abyte
(1B
Terabytes)
of
Content

14. Evolution of the Internet
Growth/
Value THE NEXT INTERNET
The Network Platform
Media Distributed
Collaboration
Experience Sustainability Virtualized
Platform
Platform Architecture
THE FIRST INTERNET
IP Network
Vertically Vertically
Data Messaging Price/ Data Messaging Price/
Integrated Integrated
Transport Platform Performance Transport Platform Performance
Architecture Architecture
MOBILITY / GLOBAL SCALE / CONTENT IN CONTEXT / RICH INTERACTION
Time

15. Challenges and technology trends
CHALLENGES TECHNOLOGY TRENDS
Aging Society
Social Networks
Unemployment/ Social decline
„Internet of Things“
Budget deficits Anywhere, Anything, Anytime
Education
Cloud Services
Green IT and Energy
Attractiveness
Personalization
Traffic Density in Mayor Cities
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

16. Technology Helps to Solve Social Problems
CHALLENGE SOLUTIONS
E-Health
Aging society
Unemployment/ Social decline Virtual Citizen Services
Budget deficits
Distance Learning
Education
Modern Working
Green IT and Energy
Energy Efficiency
Attractiveness
Automation
Traffic Density in Mayor Cities
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

17. Future
of
Healthcare
Face-­‐to-­‐face
care
unbound
by
distance
Streamlined
through
collabora8on
Global
access
to
experts
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

18. Future
of
EducaEon
Dynamic
learning
in
virtual
classrooms
Expanding
reach
of
instructors
to
remote
learners
Preparing
the
next-­‐genera8on
workforce
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

19. Future
of
Energy:
Smart
Grid
Integra8on
of
the
Op8mizing
supply
Accelera8ng
adop8on
power
grid
and
ICT
and
reducing
demand
of
renewable
sources
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

20. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

21. Smart + Connected Communities
ECONOMIC SOCIAL ENVIRONMENTAL
ASPIRATIONS of
Attractiveness ASPIRATIONS
Attractiveness of industrial location ASPIRATIONS
industrial location
Job creation Reduced costs Optimized operations
Smart Work Distance Virtual
Center Learning Experience Public Facility
Improved
Service Management
Development of new industries
Virtual Reduced Connected
costs Infrastructure
Video
Citizen Services Care at Monetization
a distance Public Spaces Surveillance
Infrastructure Convergence
Applications Services delivery
Operations Center
Interconnected Services Monitoring
Core & Shell Infrastructure for Building Building
Building Infrastructure Physical Security Network Automation
City Infrastructure Broadband Government Private Data Center
Network
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

22. Smart+Connected Communities:
Cisco Smart Work Centers: Foster Urban
Regeneration, Social Inclusion, and Reduced
Carbon Footprint
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

23. Smart Work Center offers a flexible and user-centric work space with enhanced
communication technologies designed to reduce carbon footprint
Improving work-life
balance
Improving
productivity
Creating new ways to Optimizing use of
Reducing ecological
work and collaborate municipal space and
footprint
buildings
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

24. Smart Work Center – Booking
Cisco’s Smart Work Center Reservation
System
• Real Time Traffic Information
• Office availability
• Conference rooms
• Telepresence
Cisco’s Physical Access Control system
 Personalization
 IP Telephony and Internet access activated
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

25. Technology Components Social Components
Close to residential
community
Flexible Workspaces &
Conference rooms
Close to
Highways
Highspeed Internet
Access Flexible
Meeting space
Child Care
Internet Wireless
Financial Services
e.g. ATM
TelePresence
Employment Agency
Services
IP Telephonie Sport & Entertainment
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25

26. Smart + Connected Communities
Improve Improve Improve Improve
Municipal Healthcare Education Public
Services Services Services Safety
ECONOMIC SOCIAL ENVIRONMENTAL
ASPIRATIONS ASPIRATIONS ASPIRATIONS
Increased Improved Increased Improved
Coverage Healthcare Education Monitoring
Coverage Service Coverage & Response
Smart Work Distance Virtual
Center Learning Experience Public Facility
Efficient Improved Enhanced Improved Management
VirtualDiagnosis Connected Infrastructure
Administration Learning
Care at Public Video
Citizen Services Public Spaces Surveillance
Experience
a distance Notification
Infrastructure Convergence
Applications Services delivery
Operations Center
Interconnected Services Monitoring
Core & Shell Infrastructure for Building Building
Building Infrastructure Physical Security Network Automation
City Infrastructure Broadband Government Private Data Center
Network
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

27. Extends healthcare services
beyond the hospital or clinic,
reaching underserved
populations and opening new
revenue opportunities
• Scale resources
“The biggest benefit of video
• Real-time consultations
conferencing…is giving rural
• Instant communications patients access to critical care
specialists.”
• Personalized patient care
Wanda Pacifici, Telemedicine
• Improves productivity and Program Manager, Eastern Maine
reduces costs Medical Center
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27

28. Cisco
Cisco Cisco HealthPresence
TelePresence HealthPresence Connect
Endpoints Appliance Server
- CPS Mobile Cart NEW: Centralized appliance Simplified Management and
- Endpoint Interoperability to transmit medical Reporting
NEW: Jabber Enterprise device data
Video
OPEN DEVICE AGGREGATOR
Neurosynaptic Devices 3
AMD-2500 AMD-3700 AMD-2015 Welch Allyn Spot Vital Signs (ECG, NiBP, Electronic,
General Telephonic ENT Scope Lxi (Blood Pressure, Stethoscope, Temperature
Examination Stethoscope NEW: 3M Littman Temperature, Pulse Rate, Reader, Heart Rate Reader,
Camera 1 Stethoscope 2 Pulse Oximetry) Pulse Rate Reader)
An architectural approach to integrating high definition video, audio,
medical devices and collaboration tools
* Only for use with Desktop solution in certain markets
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28

29. Smart + Connected Communities
Reduce Carbon Emissions
ECONOMIC SOCIAL ENVIRONMENTAL
ASPIRATIONS ASPIRATIONS ASPIRATIONS
Optimized Utility Consumption
Reduced Carbon Emission
Smart Work Distance Virtual
Center Learning Experience Public Facility
Virtual Integration of Renewable Energy
Connected Infrastructure
Video
Management
Citizen Services Care at
a distance Public Spaces Surveillance
Infrastructure Convergence
Applications Services delivery
Operations Center
Interconnected Services Monitoring
Core & Shell Infrastructure for Building Building
Building Infrastructure Physical Security Network Automation
City Infrastructure Broadband Government Private Data Center
Network
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29

30. Smart+Connected Communities:
Public Facility Management
Lower Costs and Carbon Footprint While Increasing Service Levels
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30

31. Building Energy Consumption
90%
50% of All Electricity
of All Energy
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31

32. The Problem
Today’s Disparate Building Systems
Power Meters
Electrical
HVAC Lighting
IT
Elevators
Renewable
Sources
UPS
Trash Access
Compactor Control
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32

33. The Two “Sides” of a Building
Information Technology (IT) Building Automation Systems (BAS)
High Speed Internet Lighting
Wireless Elevator
VPN 24/7 Monitor
HVAC-
IP Telephony
Sensors
Audio and Video
Fire
Conferencing
Guest Access Access
Interactive media Video Surveillance
Digital Signage Energy Management
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33

34. Public Facility Management
Consolidating all building networks on a unified IP network
Decrease your carbon
Provide timely, integrated system information
Create a safe, healthy, comfortable, and productive environment
Increase employee productivity
Simpler and more effective communication with occupants
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34

35. Smart + Connected Communities
ECONOMIC SOCIAL ENVIRONMENTAL
ASPIRATIONS ASPIRATIONS ASPIRATIONS
Smart Work Distance Virtual
Center Learning Experience Public Facility
Virtual Infrastructure Management
Care at Connected Video
Citizen Services Public Spaces Surveillance
a distance
Infrastructure Convergence
Applications Services delivery
Operations Center
Interconnected Services Monitoring
Core & Shell Infrastructure for Building Building
Building Infrastructure Physical Security Network Automation
City Infrastructure Broadband Government Private Data Center
Network
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35

36. Partnership
Fabio Florio
Business Development Manager and Expo Leader
fflorio@cisco.com
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36

37. Key elements of “Expo Milano 2015”
“Feeding the Planet, Energy for Life”
DATA AND TARGET
6MONTHS
from
May
1st
to
October
31st
2015
20MILLION
visitors
30%
foreigners
130COUNTRIES
Expo
Milano
2015
is
organized
and
managed
by
Expo
2015
S.p.A.,
company
held
by:
110HECTARES
of
exhibi2on
site
1.3
1.4BILLION
€
Italian
Government,
Lombardy
Region,
Province
of
Milan,
Municipality
of
Milan
and
Milan
Chamber
of
of
investments
for
Commerce
the
exhibi2on
area
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37
37

38. Theme and Technology
To support and facilitate the
comprehension
and the discussion of the Expo
2015 theme, effective and
innovative TECHNOLOGIES,
PRODUCTS and SERVICES
will be used and made available
to Visitors and Participants
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 38
38

39. Expo site as a Smart City
Two
main
boulevards
and
many
streets
Many
pavilions
and
buildings
Restaurants
and
bars
Services
areas
and
entertainment
spaces
Gardens
and
greenhouse
…
The Exhibition Site will have the main characteristics of a
smart city
VISITORS AS CITIZENS
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 39 39
39

40. Smart
City
Layers
EXPO 2015

41. Smart
City
Layers
EXPO 2015

42. Smart
City
Layers
EXPO 2015

43. Smart
City
Layers
EXPO 2015

44. Smart
City
Layers
EXPO 2015

45. Smart
City
Layers
EXPO 2015

46. Technology
will
help
to
manage
the
visitors
through
three
phases
Expo 2015’s Technology
Framework
I II III
Phases Before During Cyber
the Expo the Expo Expo
Ecosystem
• Technologies that • Technologies that • Technologies that re-
GOAL attract and inform enable a superior create the ‘Expo
visitors, and help and immersive experience’ for those
them planning the visitor experience not there
visit
Expo2015 as the ‘Smart City of the Future’
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 46
46

47. On-­‐site
technologies
will
enable
a
superior
visitor
experience
→ To
make
the
visit
more
→ To
educate
and
→ To
make
visitors
life
→ To
inform
visitor
on
enjoyable,
engaging
entertain
visitors
safer
and
easier
through
queue
status
and
and
s8mula8ng
(e.g.,
through
technology
technology
(e.g.,
e-­‐ recommend
‘augmented
reality’,
(e.g.,
e-­‐wall)
health,
interacEve
mulE-­‐ alterna8ves
‘virtual
pavilions’)
purpose
kiosks,
smart
access
with
automaEc
→ To
give
ultra
wide
band
recogniEon)
connecEvity,
fixed
and
mobile
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 47
47

48. During the Expo – Some examples
Digital
Signage
E-­‐Health
E-­‐Banking
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 48 48
48

49. Visitors’
services
will
be
extended
outside
of
the
Expo
Smart
City
DIGITAL
SMARTCITY
EXPO2015
BEST
IN
FOOD
AND
DRINKS
ACCOMODATION
TOURISM
AND
MADE
IN
ITALY
INFOMOBILITY
CULTURE
Objectives of the Ecosystem
Extend
the
Digital
Smart
City
services
involving
Companies
and
Ins9tu9ons
of
the
Region,
using
the
technical
architecture
and
advanced
solu9ons
developed
by
(Service
Delivery
PlaAorm)
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 49 49
49

50. Road to Expo 2015
Expo history in Big Events
 October 2009: started to
follow Expo 2015
• Shanghai 2010:
• Senior Sponsor  November 2011: RFP for
• Cisco Pavillion “IP Network & Solutions
Partner”
• London Olympic and Paralympic  December 2011: assigned
role of “IP Network &
Games 2012
Solutions Partner” to
• Official Network Cisco
Infra Supporter
 February 2012: Joint
• Cisco House
Press Conference
Cisco&Expo 2015
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 50

51. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 51

52. S+CC Project
Expo framework is aligned to Cisco S+CC Why is this an S+CC project?
 The Expo will be a Smart City and cutting
edge technology will enable services for
residents/visitors (20M)
 Leave behind a legacy of Milan as a
Digital Smart-City and export model
globally
 Cisco Technologies and Innovation for
Expo:
 Networking
 Pervasive Wi-Fi
 Security
• “Expo Smart-City” as platform to deliver content
 Collaboration including
• Expo defines processes and methodologies to TelePresence
implement Services/Solutions
• Expo defines specifications to develop and  Digital Signage
scale service on top of an SDP
 Healthpresence
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 52

53. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 53