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Terza Reunion Alumni Continuity Program ELIS

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“Smart City @ EXPO Milano 2015”

“Smart City @ EXPO Milano 2015”

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  • 1. Smart+Connected Communities Is Your City Smart Enough? Fabio Florio Manager of Business Development October 15, 2012© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  • 2. Smart+Connected Communities: Come Cambiare le citta’ mettendo al centro le persone© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  • 3. Biggest demographic Shifts in History Aging Shrinking World Population 2050 million % Elderly (65+ yrs.) Growth 2050 Estimate million Estimate 2000 2050 % Decline from 2000 from 2000 World 9,322.0 54% World 6.9% 19.3% UK 58.9 (0.8%) Lebanon 5.0 43% USA 12.3% 21.1% VAE 3.7 42% Sweden 7.8 (12%) China 6.9% 22.7% Turkey 98.8 48% Slovakia 4.8 (12%) Tunisia 14.0 48% Canada 12.6% 24.3% Greece 9.2 (13%) India 1,658.3 58% Netherlands 13.6% 26.5% Poland 33.3 (13%) Bahrain 1.0 57% S. Korea 7.1% 27.4% Egypt 113.8 67% Germany 70.8 (14%) Europe 14.7% 29.2% Morocco 50.3 68% Czech Rep. 8.4 (18%) Algeria 51.1 68% Germany 17.4% 30.4% Romania 18.2 (19%) Kuwait 4.0 109% Sweden 16.4% 31.0% Jordan 11.7 138% Austria 6.4 (20%) Italy 18.1% 35.9% Nigeria 278.8 145% Russia 109.0 (28%) Japan 17.2% 36.4% KSA 59.7 193% Ukraine 30.0 (40%) Congo 203.5 Confidential 299% © 2012 Cisco and/or its affiliates. All rights reserved. Cisco 3
  • 4. Greatest Economic Shift In 100 YearsShare of Global GDP* 100% Emerging Economies 75% 50% Developed Economies 25% 1000 1500 1820 1913 1950 2005 2025*At purchasing power paritySource: The Economist, “The New Titans,” 16 Sept.2006
  • 5. Where Are All Of The People Going To Be? 392 729 5222 305 632 USA Europe 3680 768 1803 520 South America 796 AsiaPopulation Estimates Africa 2000 2050
  • 6. 4 Megatrends That Will Change The World Developed Countries’ Labor Population Growth Increasingly Forces Substantially Age and Concentrated in Emerging Decline Countries  Shortage of Resourcess   Strengthening of economic  Less income of Taxes Power Economic Power Shifts to Developing Nations   Rural depopulation   Cities in competition to gain Talents & Industry  Loss of economic power World’s Population Becomes Urbanized“The strategic and economic policies of the 20th century are obsolete, and it is time to find new ones.” © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  • 7. Further  there  is  significant  social  change     Emerging  Countries   Developed  World     70%  of  India  &   Urbaniza8on/                           S8mulus  Package  spending   more  than  50%  of  China  is   City  Revitaliza8on   on  urban  revitaliza8on  to   s8ll  rural   bridge  unmet  needs       50%  of  new  building   Only  3%  of  buildings  in   Energy  /  Infrastructure   construc8on  globally  is   the  United  States   happening  in  Asia   qualified  for  LEED     Asia  will  need  3.9  M  teachers   The  USA  will  need   by  2015.     Virtual   815,000  more  teachers   Will  face  a  shortage     Educa8on   by  2015   of  343,000   Lack of doctors for Virtual   India’s 700M people Shortage of 200,000 Healthcare   in 600,000 villages nurses in the USA 700 M Urbanized - Next 10 years. 5 B will be Connected - Next 20 Years
  • 8. Global  Flow  of  InformaEon   5  Exabytes   21  Exabytes     56  Exabytes   per  month   per  month   per  month   1.4  Billion  DVDs   4.8  Billion  DVDs     12.8  Billion  DVDs     crossing  the  network   crossing  the  network   crossing  the  network   2007   2010   2013  Source:  Cisco  Visual  Networking  Index  
  • 9. Video  Will  Dominate  the  InformaEon  Flow   Global  Consumer  Internet  Traffic  (Annual)   486  Exabytes   Video Traffic   180  Exabytes   of  all     Consumer   Internet   Traffic  will  be   36  Exabytes   Video     in  2013   2007   2010   2013  Source:  Cisco  Visual  Networking  Index  
  • 10. Growth  of  Connected  Devices   Total  500  Million   Total  35  Billion   1  Trillion   Total  50  Billion   1/10th  of  a  Device  per   140  Devices  per   5  Devices  per   7  Devices  per   Person  on  Earth   Person  on  Earth   Person  on  Earth   2007   2020   2010   2013  Source:  Forrester  Research,  Cisco  IBSG  
  • 11. Growth  of  SoVware  ApplicaEons   Total  Mobile  Apps   iPhone  Apps  Alone   Apps  Worldwide   * 2007   2010   2013   *Source:  Apple,  Windows  Mobile,  Cisco  Analysis  (                Forecast  of  2013  assuming  consistent  growth  trends)  
  • 12. Increase  in  Malicious  Security  Threats   New  Security  Threats   624,000   2,600,000   5,700,000   (projected)   2007   2010   2013  Source:  Symantec  and  Cisco  Analysis  
  • 13. We  Are  Rapidly  Approaching…   1  Trillion    Connected  Devices   1  Million   Applica8ons   1  Ze^abyte   (1B  Terabytes)   of  Content  
  • 14. Evolution of the InternetGrowth/ Value THE NEXT INTERNET The Network Platform Media Distributed Collaboration Experience Sustainability Virtualized Platform Platform Architecture THE FIRST INTERNET IP Network Vertically Vertically Data Messaging Price/ Data Messaging Price/ Integrated Integrated Transport Platform Performance Transport Platform Performance Architecture Architecture MOBILITY / GLOBAL SCALE / CONTENT IN CONTEXT / RICH INTERACTION Time
  • 15. Challenges and technology trendsCHALLENGES TECHNOLOGY TRENDSAging Society Social NetworksUnemployment/ Social decline „Internet of Things“Budget deficits Anywhere, Anything, AnytimeEducation Cloud ServicesGreen IT and EnergyAttractiveness PersonalizationTraffic Density in Mayor Cities © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  • 16. Technology Helps to Solve Social ProblemsCHALLENGE SOLUTIONS E-HealthAging societyUnemployment/ Social decline Virtual Citizen ServicesBudget deficits Distance LearningEducation Modern WorkingGreen IT and Energy Energy EfficiencyAttractiveness AutomationTraffic Density in Mayor Cities © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
  • 17. Future  of  Healthcare   Face-­‐to-­‐face  care  unbound  by  distance   Streamlined  through  collabora8on   Global  access  to  experts  © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
  • 18. Future  of  EducaEon   Dynamic  learning  in  virtual  classrooms   Expanding  reach  of  instructors  to  remote  learners   Preparing  the  next-­‐genera8on  workforce  © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
  • 19. Future  of  Energy:  Smart  Grid   Integra8on  of  the     Op8mizing  supply     Accelera8ng  adop8on     power  grid  and  ICT   and  reducing  demand   of  renewable  sources  © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
  • 20. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
  • 21. Smart + Connected Communities ECONOMIC SOCIAL ENVIRONMENTAL ASPIRATIONS of Attractiveness ASPIRATIONS Attractiveness of industrial location ASPIRATIONS industrial location Job creation Reduced costs Optimized operations Smart Work Distance Virtual Center Learning Experience Public Facility Improved Service Management Development of new industries Virtual Reduced Connected costs Infrastructure Video Citizen Services Care at Monetization a distance Public Spaces SurveillanceInfrastructure Convergence Applications Services delivery Operations Center Interconnected Services Monitoring Core & Shell Infrastructure for Building Building Building Infrastructure Physical Security Network Automation City Infrastructure Broadband Government Private Data Center Network © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
  • 22. Smart+Connected Communities: Cisco Smart Work Centers: Foster Urban Regeneration, Social Inclusion, and Reduced Carbon Footprint© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
  • 23. Smart Work Center offers a flexible and user-centric work space with enhanced communication technologies designed to reduce carbon footprint Improving work-life balance Improving productivity Creating new ways to Optimizing use of Reducing ecological work and collaborate municipal space and footprint buildings© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
  • 24. Smart Work Center – Booking Cisco’s Smart Work Center Reservation System •  Real Time Traffic Information •  Office availability •  Conference rooms •  Telepresence Cisco’s Physical Access Control system   Personalization   IP Telephony and Internet access activated © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
  • 25. Technology Components Social Components Close to residential communityFlexible Workspaces &Conference rooms Close to HighwaysHighspeed InternetAccess Flexible Meeting space Child CareInternet Wireless Financial Services e.g. ATMTelePresence Employment Agency ServicesIP Telephonie Sport & Entertainment © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
  • 26. Smart + Connected Communities Improve Improve Improve Improve Municipal Healthcare Education Public Services Services Services Safety ECONOMIC SOCIAL ENVIRONMENTAL ASPIRATIONS ASPIRATIONS ASPIRATIONS Increased Improved Increased Improved Coverage Healthcare Education Monitoring Coverage Service Coverage & Response Smart Work Distance Virtual Center Learning Experience Public Facility Efficient Improved Enhanced Improved Management VirtualDiagnosis Connected Infrastructure Administration Learning Care at Public Video Citizen Services Public Spaces Surveillance Experience a distance NotificationInfrastructure Convergence Applications Services delivery Operations Center Interconnected Services Monitoring Core & Shell Infrastructure for Building Building Building Infrastructure Physical Security Network Automation City Infrastructure Broadband Government Private Data Center Network © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
  • 27. Extends healthcare servicesbeyond the hospital or clinic,reaching underservedpopulations and opening newrevenue opportunities•  Scale resources “The biggest benefit of video•  Real-time consultations conferencing…is giving rural•  Instant communications patients access to critical care specialists.”•  Personalized patient care Wanda Pacifici, Telemedicine•  Improves productivity and Program Manager, Eastern Maine reduces costs Medical Center© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
  • 28. Cisco Cisco Cisco HealthPresence TelePresence HealthPresence Connect Endpoints Appliance Server -  CPS Mobile Cart NEW: Centralized appliance Simplified Management and -  Endpoint Interoperability to transmit medical Reporting NEW: Jabber Enterprise device data Video OPEN DEVICE AGGREGATOR Neurosynaptic Devices 3 AMD-2500 AMD-3700 AMD-2015 Welch Allyn Spot Vital Signs (ECG, NiBP, Electronic, General Telephonic ENT Scope Lxi (Blood Pressure, Stethoscope, TemperatureExamination Stethoscope NEW: 3M Littman Temperature, Pulse Rate, Reader, Heart Rate Reader, Camera 1 Stethoscope 2 Pulse Oximetry) Pulse Rate Reader) An architectural approach to integrating high definition video, audio, medical devices and collaboration tools* Only for use with Desktop solution in certain markets © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
  • 29. Smart + Connected Communities Reduce Carbon Emissions ECONOMIC SOCIAL ENVIRONMENTAL ASPIRATIONS ASPIRATIONS ASPIRATIONS Optimized Utility Consumption Reduced Carbon Emission Smart Work Distance Virtual Center Learning Experience Public Facility Virtual Integration of Renewable Energy Connected Infrastructure Video Management Citizen Services Care at a distance Public Spaces SurveillanceInfrastructure Convergence Applications Services delivery Operations Center Interconnected Services Monitoring Core & Shell Infrastructure for Building Building Building Infrastructure Physical Security Network Automation City Infrastructure Broadband Government Private Data Center Network © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
  • 30. Smart+Connected Communities: Public Facility Management Lower Costs and Carbon Footprint While Increasing Service Levels© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30
  • 31. Building Energy Consumption 90% 50% of All Electricity of All Energy © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31
  • 32. The ProblemToday’s Disparate Building Systems Power Meters Electrical HVAC Lighting IT Elevators Renewable Sources UPS Trash Access Compactor Control © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32
  • 33. The Two “Sides” of a Building Information Technology (IT) Building Automation Systems (BAS) High Speed Internet Lighting Wireless Elevator VPN 24/7 Monitor HVAC- IP Telephony Sensors Audio and Video Fire Conferencing Guest Access Access Interactive media Video Surveillance Digital Signage Energy Management © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33
  • 34. Public Facility Management Consolidating all building networks on a unified IP network Decrease your carbon Provide timely, integrated system information Create a safe, healthy, comfortable, and productive environment Increase employee productivity Simpler and more effective communication with occupants © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 34
  • 35. Smart + Connected Communities ECONOMIC SOCIAL ENVIRONMENTAL ASPIRATIONS ASPIRATIONS ASPIRATIONS Smart Work Distance Virtual Center Learning Experience Public Facility Virtual Infrastructure Management Care at Connected Video Citizen Services Public Spaces Surveillance a distanceInfrastructure Convergence Applications Services delivery Operations Center Interconnected Services Monitoring Core & Shell Infrastructure for Building Building Building Infrastructure Physical Security Network Automation City Infrastructure Broadband Government Private Data Center Network © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35
  • 36. Partnership Fabio Florio Business Development Manager and Expo Leader fflorio@cisco.com© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 36
  • 37. Key elements of “Expo Milano 2015” “Feeding the Planet, Energy for Life” DATA AND TARGET 6MONTHS   from  May  1st     to  October  31st  2015     20MILLION     visitors  30%  foreigners   130COUNTRIES   Expo   Milano   2015   is   organized   and managed   by   Expo   2015   S.p.A.,   company   held   by:     110HECTARES     of  exhibi2on  site   1.3 1.4BILLION  €     Italian   Government,   Lombardy   Region,   Province   of   Milan,   Municipality   of   Milan   and   Milan   Chamber   of   of  investments  for   Commerce   the  exhibi2on  area  © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37 37
  • 38. Theme and Technology To support and facilitate the comprehension and the discussion of the Expo 2015 theme, effective and innovative TECHNOLOGIES, PRODUCTS and SERVICES will be used and made available to Visitors and Participants© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 38 38
  • 39. Expo site as a Smart City Two  main  boulevards  and  many  streets   Many  pavilions  and  buildings   Restaurants  and  bars   Services  areas  and  entertainment  spaces   Gardens  and  greenhouse  …   The Exhibition Site will have the main characteristics of a smart city VISITORS AS CITIZENS© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 39 39 39
  • 40. Smart  City  Layers   EXPO 2015
  • 41. Smart  City  Layers   EXPO 2015
  • 42. Smart  City  Layers   EXPO 2015
  • 43. Smart  City  Layers   EXPO 2015
  • 44. Smart  City  Layers   EXPO 2015
  • 45. Smart  City  Layers   EXPO 2015
  • 46. Technology  will  help  to  manage  the  visitors  through  three  phases   Expo 2015’s Technology Framework I II III Phases Before During Cyber the Expo the Expo Expo Ecosystem •  Technologies that •  Technologies that •  Technologies that re-GOAL attract and inform enable a superior create the ‘Expo visitors, and help and immersive experience’ for those them planning the visitor experience not there visit Expo2015 as the ‘Smart City of the Future’© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 46 46
  • 47. On-­‐site  technologies  will  enable  a  superior  visitor  experience   →  To  make  the  visit  more   →  To  educate    and   →  To  make  visitors  life   →  To  inform  visitor  on   enjoyable,  engaging   entertain  visitors   safer  and  easier  through   queue  status  and   and  s8mula8ng  (e.g.,   through  technology   technology  (e.g.,  e-­‐ recommend   ‘augmented  reality’,   (e.g.,  e-­‐wall)   health,  interacEve  mulE-­‐ alterna8ves   ‘virtual  pavilions’)   purpose  kiosks,  smart   access  with  automaEc   →  To  give  ultra  wide  band   recogniEon)   connecEvity,  fixed  and   mobile    © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 47 47
  • 48. During the Expo – Some examples Digital  Signage   E-­‐Health   E-­‐Banking  © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 48 48 48
  • 49. Visitors’  services  will  be  extended  outside  of  the  Expo  Smart  City   DIGITAL  SMARTCITY  EXPO2015   BEST  IN  FOOD   AND  DRINKS   ACCOMODATION   TOURISM  AND   MADE  IN  ITALY   INFOMOBILITY   CULTURE   Objectives of the Ecosystem Extend  the  Digital  Smart  City  services  involving  Companies  and  Ins9tu9ons  of  the  Region,   using  the  technical  architecture  and  advanced  solu9ons  developed  by  (Service  Delivery   PlaAorm)    © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 49 49 49
  • 50. Road to Expo 2015 Expo history in Big Events   October 2009: started to follow Expo 2015•  Shanghai 2010: •  Senior Sponsor   November 2011: RFP for •  Cisco Pavillion “IP Network & Solutions Partner”•  London Olympic and Paralympic   December 2011: assigned role of “IP Network & Games 2012 Solutions Partner” to •  Official Network Cisco Infra Supporter   February 2012: Joint •  Cisco House Press Conference Cisco&Expo 2015© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 50
  • 51. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 51
  • 52. S+CC ProjectExpo framework is aligned to Cisco S+CC Why is this an S+CC project?   The Expo will be a Smart City and cutting edge technology will enable services for residents/visitors (20M)   Leave behind a legacy of Milan as a Digital Smart-City and export model globally   Cisco Technologies and Innovation for Expo:   Networking   Pervasive Wi-Fi   Security•  “Expo Smart-City” as platform to deliver content   Collaboration including•  Expo defines processes and methodologies to TelePresence implement Services/Solutions•  Expo defines specifications to develop and   Digital Signage scale service on top of an SDP   Healthpresence © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 52
  • 53. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 53

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