SXSW 2014: Re-orientating UX Design for the Internet of Things
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SXSW 2014: Re-orientating UX Design for the Internet of Things

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In this session, I discussed 4 areas where UX designers can start to investigate and begin a conversation when designing for the Internet of Things.

In this session, I discussed 4 areas where UX designers can start to investigate and begin a conversation when designing for the Internet of Things.

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  • 1. #UX4IoT #SXSW2014! Re-orientating UX Design for the Internet of Things Alfred Lui (@connection76)
  • 2. #UX4IoT #SXSW2014! Rectangles Photo: http://www.the-blueprints.com/blueprints-depot/phones/motorola/motorola-v3-razr-02.gif!
  • 3. #UX4IoT #SXSW2014! Rectangles
  • 4. #UX4IoT #SXSW2014! ahem.
  • 5. #UX4IoT #SXSW2014! Not a rectangle.
  • 6. #UX4IoT #SXSW2014! Every shape and size.!
  • 7. #UX4IoT #SXSW2014! Internet of Things is a network of uniquely identifiable and interoperable objects connected by services over the Internet.!
  • 8. #UX4IoT #SXSW2014! Cheap, Power Efficient CPUs Open Cloud API’s Data Everywhere
  • 9. #UX4IoT #SXSW2014! Cheap, Power Efficient CPUs Open Cloud API’s Data Everywhere Smart Devices Everywhere Source:http://share.cisco.com/internet-of-things.html!
  • 10. #UX4IoT #SXSW2014! What does it mean for designers?!
  • 11. #UX4IoT #SXSW2014! Proportioning UX to Attention
  • 12. #UX4IoT #SXSW2014! 1990 Sound: http://soundbible.com/1701-Modem.html!
  • 13. #UX4IoT #SXSW2014! 2014 Sound: http://www.zedge.net/ringtone/1406964/2012-apple-tritone/!
  • 14. #UX4IoT #SXSW2014! We no longer own the foreground •  Designers have been designing for the foreground •  The number of devices increases, but people’s attention remains constant!
  • 15. #UX4IoT #SXSW2014! Today Push! Pull!
  • 16. #UX4IoT #SXSW2014! Push! Pull!Ambient! Ambient Information!
  • 17. #UX4IoT #SXSW2014! Scale with User’s Attention Push! Pull!Ambient!
  • 18. #UX4IoT #SXSW2014! Energy Joule from Ambient Devices
  • 19. #UX4IoT #SXSW2014! David Rose’s Demo at Lift 2009 Across the room Up-close Tap Link to Demo!
  • 20. #UX4IoT #SXSW2014! Takeaway •  Assume user’s attention to your device is low •  Deliver single and complete ambient information •  Take advantage of user’s behavior in the environment to both scale information and lower friction.! Informational Value Attention
  • 21. #UX4IoT #SXSW2014! Design with Data
  • 22. #UX4IoT #SXSW2014! Commoditization of data
  • 23. #UX4IoT #SXSW2014! Commoditization of data
  • 24. #UX4IoT #SXSW2014! Data without interpretation is just quantified noise. Commoditization of data
  • 25. #UX4IoT #SXSW2014! Commoditization of data
  • 26. #UX4IoT #SXSW2014! Today Photo: www.pinterest.com!
  • 27. #UX4IoT #SXSW2014! A two-sided approach Sense Making Storytelling!
  • 28. #UX4IoT #SXSW2014! Data! Idea! Meaning! Human Experience! Insight of the past & Foresight into the future! Sense Making! Storytelling!
  • 29. #UX4IoT #SXSW2014! Data! Data! Data! Data! Progress!! Data! Progress! How do you feel?! Insight + Foresight! Fitbit vs Jawbone UP!
  • 30. #UX4IoT #SXSW2014! Takeaway •  Data without purpose is quantified noise. •  Sense making + Story telling •  Deliver insight + foresight!
  • 31. #UX4IoT #SXSW2014! Service Design
  • 32. #UX4IoT #SXSW2014! Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers.! What is Service Design?! Photo: http://store.nike.com/us/en_us/pw/fuelband/90w!
  • 33. #UX4IoT #SXSW2014! Why does it matter?
  • 34. #UX4IoT #SXSW2014! Nike Fuel Band $149! Photo: http://store.nike.com/us/en_us/pw/fuelband/90w! Value is in the service
  • 35. #UX4IoT #SXSW2014! Value is in the service Nike Fuel Band $149! Daiso Pedometer $5! Photo: http://store.nike.com/us/en_us/pw/fuelband/90w!
  • 36. #UX4IoT #SXSW2014! Wellness Service of Nike Fuelband Photo: http://store.nike.com/us/en_us/pw/fuelband/90w! Real-time Feedback History and Trends Shared Accountability Peer Support Reminders!
  • 37. #UX4IoT #SXSW2014! Wellness Service of Nike Fuelband Photo: http://store.nike.com/us/en_us/pw/fuelband/90w, https://itunes.apple.com/us/app/nike+-fuelband/id493325070?mt=8! http://smartuse.pro/wp-content/uploads/2013/03/Nike+_Dashboard.png! Avatar! Digital Touch-points! Contents and Branding!
  • 38. #UX4IoT #SXSW2014!Photo: www,nest.com! Service!Avatar! Energy Management! Distributed Lost & Found! Remote Home Security!
  • 39. #UX4IoT #SXSW2014! What is the difference between UX and Service Design?
  • 40. #UX4IoT #SXSW2014! Mobile Banking App UX Design Select ‘Chat’ Tab Select Compose Compose Message Select Category Display Error Save Draft Send Select ‘Chat’ Tab Connection? Task Flow: User Requests Support from Mobile App!
  • 41. #UX4IoT #SXSW2014! Mobile Banking Service Design! Journey: Customer Requests Support! Compose message! APP! EMAIL! CALL CENTER! SUPPORT SUPERVISORS! CUSTOMER! Confirmation! Assign Case! Escalate for Approval! Respond to customer! New Msg Notification! Read response! Mark issue resolved!Max. 4h!
  • 42. #UX4IoT #SXSW2014! Takeaway •  Behind every IoT product is a service. •  Service design is multi-touch, multi-perspective. It is about orchestration.!
  • 43. #UX4IoT #SXSW2014! Design with Identity
  • 44. #UX4IoT #SXSW2014! Why Design for Identity?
  • 45. #UX4IoT #SXSW2014! Japanese cigarettes vending machines! Photo: http://upload.wikimedia.org/wikipedia/commons/4/46/Fujitaka_kodomo_check_system.jpg!
  • 46. #UX4IoT #SXSW2014! Disney MagicBand!
  • 47. #UX4IoT #SXSW2014! What about privacy?
  • 48. #UX4IoT #SXSW2014! Value of Service Transparency Privacy
  • 49. #UX4IoT #SXSW2014! Takeaway •  Being able to customize experience using identity has tremendous potential •  Privacy is only an issue when the value of the service is unclear and handling of data lacks transparency.!
  • 50. #UX4IoT #SXSW2014! Parting Thoughts
  • 51. #UX4IoT #SXSW2014! 80’s/90’s TIME PLACE 70’s PERSON 2007 PURPOSE Now The 4th era of information access!
  • 52. #UX4IoT #SXSW2014! Our roles & responsibilities 1.  Create new normalcy for people 2.  Make existing services suck less 3.  Stop making Don’t stop at concept videos!!
  • 53. #UX4IoT #SXSW2014!Photo: https://sen.se/store/mother/!
  • 54. #UX4IoT #SXSW2014!Photo: https://sen.se/store/mother/!
  • 55. #UX4IoT #SXSW2014! 1.  Create new normalcy for people 2.  Make existing services suck less 3.  Stop making Don’t stop at concept videos!! Our roles & responsibilities
  • 56. #UX4IoT #SXSW2014! Thank you. Alfred Lui @connection76! San Francisco Internet of Things Meetup (@SFIoTMeetup)