SXSW 2014: Re-orientating UX Design for the Internet of Things

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In this session, I discussed 4 areas where UX designers can start to investigate and begin a conversation when designing for the Internet of Things.

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SXSW 2014: Re-orientating UX Design for the Internet of Things

  1. 1. #UX4IoT #SXSW2014! Re-orientating UX Design for the Internet of Things Alfred Lui (@connection76)
  2. 2. #UX4IoT #SXSW2014! Rectangles Photo: http://www.the-blueprints.com/blueprints-depot/phones/motorola/motorola-v3-razr-02.gif!
  3. 3. #UX4IoT #SXSW2014! Rectangles
  4. 4. #UX4IoT #SXSW2014! ahem.
  5. 5. #UX4IoT #SXSW2014! Not a rectangle.
  6. 6. #UX4IoT #SXSW2014! Every shape and size.!
  7. 7. #UX4IoT #SXSW2014! Internet of Things is a network of uniquely identifiable and interoperable objects connected by services over the Internet.!
  8. 8. #UX4IoT #SXSW2014! Cheap, Power Efficient CPUs Open Cloud API’s Data Everywhere
  9. 9. #UX4IoT #SXSW2014! Cheap, Power Efficient CPUs Open Cloud API’s Data Everywhere Smart Devices Everywhere Source:http://share.cisco.com/internet-of-things.html!
  10. 10. #UX4IoT #SXSW2014! What does it mean for designers?!
  11. 11. #UX4IoT #SXSW2014! Proportioning UX to Attention
  12. 12. #UX4IoT #SXSW2014! 1990 Sound: http://soundbible.com/1701-Modem.html!
  13. 13. #UX4IoT #SXSW2014! 2014 Sound: http://www.zedge.net/ringtone/1406964/2012-apple-tritone/!
  14. 14. #UX4IoT #SXSW2014! We no longer own the foreground •  Designers have been designing for the foreground •  The number of devices increases, but people’s attention remains constant!
  15. 15. #UX4IoT #SXSW2014! Today Push! Pull!
  16. 16. #UX4IoT #SXSW2014! Push! Pull!Ambient! Ambient Information!
  17. 17. #UX4IoT #SXSW2014! Scale with User’s Attention Push! Pull!Ambient!
  18. 18. #UX4IoT #SXSW2014! Energy Joule from Ambient Devices
  19. 19. #UX4IoT #SXSW2014! David Rose’s Demo at Lift 2009 Across the room Up-close Tap Link to Demo!
  20. 20. #UX4IoT #SXSW2014! Takeaway •  Assume user’s attention to your device is low •  Deliver single and complete ambient information •  Take advantage of user’s behavior in the environment to both scale information and lower friction.! Informational Value Attention
  21. 21. #UX4IoT #SXSW2014! Design with Data
  22. 22. #UX4IoT #SXSW2014! Commoditization of data
  23. 23. #UX4IoT #SXSW2014! Commoditization of data
  24. 24. #UX4IoT #SXSW2014! Data without interpretation is just quantified noise. Commoditization of data
  25. 25. #UX4IoT #SXSW2014! Commoditization of data
  26. 26. #UX4IoT #SXSW2014! Today Photo: www.pinterest.com!
  27. 27. #UX4IoT #SXSW2014! A two-sided approach Sense Making Storytelling!
  28. 28. #UX4IoT #SXSW2014! Data! Idea! Meaning! Human Experience! Insight of the past & Foresight into the future! Sense Making! Storytelling!
  29. 29. #UX4IoT #SXSW2014! Data! Data! Data! Data! Progress!! Data! Progress! How do you feel?! Insight + Foresight! Fitbit vs Jawbone UP!
  30. 30. #UX4IoT #SXSW2014! Takeaway •  Data without purpose is quantified noise. •  Sense making + Story telling •  Deliver insight + foresight!
  31. 31. #UX4IoT #SXSW2014! Service Design
  32. 32. #UX4IoT #SXSW2014! Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers.! What is Service Design?! Photo: http://store.nike.com/us/en_us/pw/fuelband/90w!
  33. 33. #UX4IoT #SXSW2014! Why does it matter?
  34. 34. #UX4IoT #SXSW2014! Nike Fuel Band $149! Photo: http://store.nike.com/us/en_us/pw/fuelband/90w! Value is in the service
  35. 35. #UX4IoT #SXSW2014! Value is in the service Nike Fuel Band $149! Daiso Pedometer $5! Photo: http://store.nike.com/us/en_us/pw/fuelband/90w!
  36. 36. #UX4IoT #SXSW2014! Wellness Service of Nike Fuelband Photo: http://store.nike.com/us/en_us/pw/fuelband/90w! Real-time Feedback History and Trends Shared Accountability Peer Support Reminders!
  37. 37. #UX4IoT #SXSW2014! Wellness Service of Nike Fuelband Photo: http://store.nike.com/us/en_us/pw/fuelband/90w, https://itunes.apple.com/us/app/nike+-fuelband/id493325070?mt=8! http://smartuse.pro/wp-content/uploads/2013/03/Nike+_Dashboard.png! Avatar! Digital Touch-points! Contents and Branding!
  38. 38. #UX4IoT #SXSW2014!Photo: www,nest.com! Service!Avatar! Energy Management! Distributed Lost & Found! Remote Home Security!
  39. 39. #UX4IoT #SXSW2014! What is the difference between UX and Service Design?
  40. 40. #UX4IoT #SXSW2014! Mobile Banking App UX Design Select ‘Chat’ Tab Select Compose Compose Message Select Category Display Error Save Draft Send Select ‘Chat’ Tab Connection? Task Flow: User Requests Support from Mobile App!
  41. 41. #UX4IoT #SXSW2014! Mobile Banking Service Design! Journey: Customer Requests Support! Compose message! APP! EMAIL! CALL CENTER! SUPPORT SUPERVISORS! CUSTOMER! Confirmation! Assign Case! Escalate for Approval! Respond to customer! New Msg Notification! Read response! Mark issue resolved!Max. 4h!
  42. 42. #UX4IoT #SXSW2014! Takeaway •  Behind every IoT product is a service. •  Service design is multi-touch, multi-perspective. It is about orchestration.!
  43. 43. #UX4IoT #SXSW2014! Design with Identity
  44. 44. #UX4IoT #SXSW2014! Why Design for Identity?
  45. 45. #UX4IoT #SXSW2014! Japanese cigarettes vending machines! Photo: http://upload.wikimedia.org/wikipedia/commons/4/46/Fujitaka_kodomo_check_system.jpg!
  46. 46. #UX4IoT #SXSW2014! Disney MagicBand!
  47. 47. #UX4IoT #SXSW2014! What about privacy?
  48. 48. #UX4IoT #SXSW2014! Value of Service Transparency Privacy
  49. 49. #UX4IoT #SXSW2014! Takeaway •  Being able to customize experience using identity has tremendous potential •  Privacy is only an issue when the value of the service is unclear and handling of data lacks transparency.!
  50. 50. #UX4IoT #SXSW2014! Parting Thoughts
  51. 51. #UX4IoT #SXSW2014! 80’s/90’s TIME PLACE 70’s PERSON 2007 PURPOSE Now The 4th era of information access!
  52. 52. #UX4IoT #SXSW2014! Our roles & responsibilities 1.  Create new normalcy for people 2.  Make existing services suck less 3.  Stop making Don’t stop at concept videos!!
  53. 53. #UX4IoT #SXSW2014!Photo: https://sen.se/store/mother/!
  54. 54. #UX4IoT #SXSW2014!Photo: https://sen.se/store/mother/!
  55. 55. #UX4IoT #SXSW2014! 1.  Create new normalcy for people 2.  Make existing services suck less 3.  Stop making Don’t stop at concept videos!! Our roles & responsibilities
  56. 56. #UX4IoT #SXSW2014! Thank you. Alfred Lui @connection76! San Francisco Internet of Things Meetup (@SFIoTMeetup)

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