Become a Dynamic Enterprise
Tom Burns
March, 2009

The Great
Recession Oil Crisis Recession
Depression
1929–39 1947 1953–54 1957–58 1973–75 1980–82 1990–91 2000–01
Recession Recession Recession Recession

Atanasoff Berry Solar Cell Ethernet World Wide
Computer (Bell Labs) Internet Web
1929–39 1947 1953–54 1957–58 1973–75 1980–82 1990–91 2000–01
Transistor Integrated Computer iPod
(Bell Labs) Circuit Gaming

“In times of recession,
the last thing you want
to do is cut off the oxygen.
…innovation is about
oxygen.”
Rudy Provoost
CEO of Philips Lighting

Save Money Make Money

Strategies

Directions

Customers

30%
Innovation
70%
Maintenance

70%
Innovation
Simplify Communications
30%
Maintenance

TDM voice Co-axial video ATM data
network network network
Five campuses

Simplified Communications
Five campuses
37%

“A 5% increase in customer loyalty can
lead to 40% to 90% increases in the
lifetime value of a customer.”
Chris Zook and Darrell Rigby
Harvard Business School

Strengthen Customer Relationships
>$2M

“They’re going to pry it
out of my hands.”
Barack Obama

Connect Knowledge

Connect Knowledge

Teleworking My Instant MultiModal Conferencing
Communicator (video, IM, web, voice)
on Mobiles
Solutions for Mobility and Collaboration for the Dynamic Enterprise
Connected Knowledge: Vertical Solutions:
Application phones
Communications- Safety, Smart
Enabled Enterprise 2.0

Free of Charge
Corporate Office IPSec tunnel Home Office
Energy
Real estate Tons CO²/year
11%
20% 660

Collaboration mode
HD

Full screen mode
HD

Multi-party mode
HD

Meeting mode
HD

Making you accessible…on any device
Blackberry

Making you accessible…on any device
iPhone

Making you accessible…on any device
Nokia E-Series

Making you accessible…on any device
Windows Mobile

Making you accessible…on any device
Android

Making you accessible…on any device
Cellular and WiFi

Making you accessible…on any device

Communications-Enabled Strategic Vertical
Session-Aware Networks
Social Networks Services Solutions
Near Field End-Users Services Enriched Unified Web-Based Application
Communications on Terminals Communications Enablement Platform
(RFID, Sensors) (industry-specific)

Multi-Modal
Asset Tracking

APPLICATION AND CONTENT PROVIDERS
Public
Service Provider
Private Enterprise
WAN / VPN
NETWORK : IP, OPTICS, BROADBAND
(Wired & Wireless)

Simplify

Strengthen

Connect