Alcatel-Lucent Enterprise Forum 2009 Debrief Presentation

Alcatel-Lucent Enterprise Forum 2009 Feedback and Statistics March 4th and 5th, 2009 Palais de Congrès, Paris, France Version for external use All Rights Reserved © Alcatel-Lucent 2009 Alcatel-Lucent Enterprise Forum 2009 All Rights Reserved © Alcatel-Lucent 2009 •1 | Alcatel-Lucent Enterprise Forum 2009

What is the Alcatel-Lucent Enterprise Forum? THE place to be connected to the enterprise communications business A proprietary event, now in its 19th year, the Alcatel-Lucent Enterprise Forum is: A major meeting point for enterprise customers, service providers, distributors and application developers A “must attend” event for industry press, analysts and consultants Big name speakers: industry Conferences focused on decision- experts, visionaries, customer enabling CxOs… Big name exhibitors: Nokia, IBM, The hottest new technology HP, Thales… demonstrations Specific sub-events for targeted Alcatel-Lucent Enterprise strategic audiences: C-level, verticals, vision and product roadmaps partners, analysts… All Rights Reserved © Alcatel-Lucent 2009 •3 | Alcatel-Lucent Enterprise Forum 2009

Total attendees breakdown by geography Other 8% Dach 6% EE + CIS 4% Middle East 2% Med + Africa 4% France 40% India 0% Europe 82% Iberia 7% North America 5% Italy 3% Northern EU 10% CALA 3% UK 4% APAC 4% All Rights Reserved © Alcatel-Lucent 2009 •6 | Alcatel-Lucent Enterprise Forum 2009

Global satisfaction survey: Do visitors come for the first time? Almost half of the visitors came for the first time. 2/3 of visitors visited the Forum Internet site before their visit and 88% confirmed its content arised their interest for Forum. All Rights Reserved © Alcatel-Lucent 2009 •9 | Alcatel-Lucent Enterprise Forum 2009

Global satisfaction survey: key partners’ take away More than 2/3 of Partners have detected potential projects at the event. All Rights Reserved © Alcatel-Lucent 2009 •10 | Alcatel-Lucent Enterprise Forum 2009

Satisfaction Survey: Press, Analysts Press - Overall impression: 94% rated Forum positively Significant increase in understanding of Alcatel-Lucent business and go-to-market strategies Keynote cited as most valuable aspect of Forum program by press officers Analysts - Overall impression: 87% rated Forum positively Program highlights: 1:1 briefings, executive interaction Dynamic Enterprise Awards – a solid effort All Rights Reserved © Alcatel-Lucent 2009 •11 | Alcatel-Lucent Enterprise Forum 2009

Comments from visitors “The Enterprise Forum helps speed up the sales cycle. It’s a really valuable event to help close business and a worthwhile investment in time for our staff and customers.” From Neil Moss, European Marketing Director of NextiraOne “It's refreshing to see an approach that includes people in the equation. And I think the focus on people, process, network, and knowledge is a good one, particularly for a university environment. A university is all about engaging people and knowledge and the processes are critical to that and the network is critical to that. The focus of this Forum to integrate them all is a good one, I think.\" From Peter Gale, Manager Technical Services at UTS (University of Technology Sydney) All Rights Reserved © Alcatel-Lucent 2009 •12 | Alcatel-Lucent Enterprise Forum 2009

Comments from visitors “I have received feedback from long-time partners who have attended many Forums: that this was by far the best yet. They cite the consistency of message, impactful workshops, and great demos on our cool solutions. I had a partner yesterday tell me that their customers who attended Forum could not believe how much innovation was happening at Alcatel-Lucent. Our employees have the same message -- they saw the Dynamic Enterprise in action rather than a vision.” From post-Forum free feedback – Tom Eggemeier, Alcatel-Lucent “Well done. I understand that analysts are only one cog in the massive wheel of Forum but Alcatel-Lucent does a great job at making sure we get what we need from the experience. Thank YOU.” From post-Forum analyst feedback survey All Rights Reserved © Alcatel-Lucent 2009 •13 | Alcatel-Lucent Enterprise Forum 2009

The Enterprise Forum in figures 51 demonstrations 6 348 unique visitors 1 theme: become a Dynamic Enterprise 56 conferences 120 Guided demo tours pre-booked 4 demo zones 270 generalists and demonstrators 14 exhibiting 5 exhibiting Alliance Partners Business Partners 5 479 m² with carpet 24 exhibiting Application Partners 327 hostesses All Rights Reserved © Alcatel-Lucent 2009 •15 | Alcatel-Lucent Enterprise Forum 2009

Our message on the Dynamic Enterprise About half of total visitors attended the Keynote Address 2,100 attendees in Grand Amphitheater 1,583 live e-attendees on Alcatel-Lucent.com thanks to web streaming 9,700 playback on Alcatel-Lucent.com Cited as most valuable aspect of Forum program by press officers Messaging 96% of visitors think Alcatel-Lucent communication solutions enable them to face market imperatives 94% of End Users think they are on the path to becoming a Dynamic Enterprise Press and Alcatel-Lucent Public Relation Officers well received the messages * Ranked 4 or 5 on a scale of 5 All Rights Reserved © Alcatel-Lucent 2009 •16 | Alcatel-Lucent Enterprise Forum 2009

Top areas of interest according to our visitors Unified Communication (UC) solutions Most attended workshop of Partner Exchange Day More than 300 attended the 5 conferences; the 3rd most attended conference had to do with UC 10% of total tagging concerned UC Most valued Press Release: OmniTouch 8400 Instant Communications Suite Industries solutions 8 conferences gathering 789 attendees; the 2nd most attended conference is about healthcare 268 tags for these 8 conferences 6 press clippings about customer wins in education and in healthcare 13,602 downloads of presentations about these 8 conferences (about 20%) Data networks solutions 2nd most popular demo with DD3 (DE Data Network Environment) 3rd most popular workshop of Partner Exchange Day 1,391 tags for demo + conferences related to Data networks All Rights Reserved © Alcatel-Lucent 2009 •17 | Alcatel-Lucent Enterprise Forum 2009

An enriched visitor experience thanks to web 2.0 and Touchatag Forum Internet Web 2.0 site 2/3 of visitors went on Forum Internet site before the Forum 70,000 downloads of our conference presentations in a week post- Forum Touchatag solution 88% of visitors with touchatag think it enriched their visitors’ experience 3,300+ visitors equipped with a tag 17,000+ “tags” executed 299 business cards exchanged Digital bags emailed within 1 hour of show closure All Rights Reserved © Alcatel-Lucent 2009 •18 | Alcatel-Lucent Enterprise Forum 2009

Agenda Date Target audience Tuesday March 3rd Partner Exchange Day BP partners, Application partners, Alliance Partners Business Partner General Managers Partner Exchange Day CPP Dinner VIP customers VIP program & Dinner Press & Analysts Press & Analysts Dinners Wednesday March 4th Keynote Address All Press conference, interviews International press Conference and demo programs All Thursday March 5th Industry conferences All Service Provider Summit Service Providers All Rights Reserved © Alcatel-Lucent 2009 •19 | Alcatel-Lucent Enterprise Forum 2009

User Group Number of expected Members: around 100 New booth location next to Alliance Partner village Animation on booth: March 4th 3:30pm: Information session/training 4:30pm: Demo Tour (Two groups, one in French and one in English) 5:30pm: Cocktail March 5th 12:00pm: Information session/training Key Output Recruitment: 15% new members for France, Potential future new User Group in South of Africa and in India All Rights Reserved © Alcatel-Lucent 2009 •20 | Alcatel-Lucent Enterprise Forum 2009

Conference Program 56 conference sessions 70% of the sessions included external speakers: customers, partners, analysts and/or consultants Solutions 42 Contact Centers 6 SMB 2 Data Networks 6 Mid 2 IP Telephony 8 Services 1 Management Solutions 4 Industries 8 Mobility 4 Service Provider Summit 2 Process Integration 2 Security 6 Unified Communications 5 All Rights Reserved © Alcatel-Lucent 2009 •21 | Alcatel-Lucent Enterprise Forum 2009

Conference – Key outputs on attendance statistics •3 days •2 days •3 days •2 days Metric 2007 2008 2009 4017 3773 Total entries into conference sessions 4214 Number of conferences 69 59 56 Average attendance per conference 61 68 67 Number of external speakers 52 65 66 We had two sessions that exceed the room capacity – and two more that We had two sessions that exceed the room capacity – and two more that were over 90% full! were over 90% full! Top attendance in one session in 2008: 166 Top attendance in one session in 2008: 166 Top attendance in one session in 2009: 231 Top attendance in one session in 2009: 231 All Rights Reserved © Alcatel-Lucent 2009 •22 | Alcatel-Lucent Enterprise Forum 2009

Exhibitor satisfaction survey Out of 43 exhibitors 28 answered the exhibitor satisfaction questionnaire. Respondents by type of exhibitor 14% 25% Business Partner Applications Partner Alliance Partner 61% • Overall appreciation: 88 % of the respondents were satisfied to very satisfied • 86 % of the respondents said that they will come to the Enterprise Forum 2010 • 60 % of respondents are satisfied to very satisfied with the number of leads generated during the Forum All Rights Reserved © Alcatel-Lucent 2009 •25 | Alcatel-Lucent Enterprise Forum 2009

Demonstration Program AREAS # Demos AREAS # Demos Solutions for the Dynamic Enterprise Industries IP Telephony 3 Government / public sector 1 Data Networks 2 Transportation 1 Management Solutions 3 In-Building 1 Contact Center 5 Utilities / Energy 1 3 Education 1 Mobility + Unified Communications Finance 1 Security 3 Healthcare 1 Process Integration 2 Hospitality 1 Solutions for SMB 3 Solutions for Mid 3 Services Cross-segment solutions 2 Professional Services 3 Eco-sustainability Innovations 2 Training 1 Innovations Managed Communication Services 2 Innovation Area 6 Total # Demos 51 All Rights Reserved © Alcatel-Lucent 2009 •26 | Alcatel-Lucent Enterprise Forum 2009

Conclusion: Objectives and achievements for 2009 95% of visitors have a good or excellent 1. Further increase the perceived overall impression of the Forum value of the Event Strengthened links between demos and Create high-quality, well targeted demos and conferences conferences for a total customer experience 2. Apply the Dynamic Enterprise vision Successful Dynamic Enterprise message applied in all content pieces DE Messaging-oriented demo and conference structure 44% of visitors attended the Keynote Leverage customer wins address vs 26% in 2008 Expand Enterprise 2.0 use A full and true Web 2.0 website 3. Increase the productivity of the Event: Forum = business platform Increased number of discussion areas Automate lead capture on the Enriched visitor data made availalbe to exhibition space partners and exhibitors Focus on event’s ROI All Rights Reserved © Alcatel-Lucent 2009 •28 | Alcatel-Lucent Enterprise Forum 2009

Thank you to all visitors and exhibitors. FInd out what you missed at Alcatel-Lucent Enterprise Forum 2009 and learn how to Become a Dynamic Enterprise! Visit our website www.alcatel-lucent.com/enterprise-forum All Rights Reserved © Alcatel-Lucent 2009 •29 | Alcatel-Lucent Enterprise Forum 2009

Find out what you missed at Alcatel-Lucent Enterprise Forum 2009 and learn how to Become a Dynamic Enterprise! Visit the Alcatel-Lucent Briefing Center in Colombes (France) where demo presented at Forum are now installed. All Rights Reserved © Alcatel-Lucent 2009 •30 | Alcatel-Lucent Enterprise Forum 2009

Alcatel-Lucent Enterprise Forum 2009 Debrief Presentation

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