Alcatel Lucent Enterprise Forum 2009

Alcatel-Lucent Enterprise Forum 2009 March 4 th and 5 th , 2009 Palais des Congrès, Paris, France General Presentation

Agenda

Forum history

Forum 2009 theme: Become a Dynamic Enterprise

Forum 2009 general program

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1 Forum history An industry leading event…

What is the Alcatel-Lucent Enterprise Forum?

A proprietary event, now in its 19th year, the Alcatel-Lucent Enterprise Forum is:

A major meeting point for enterprise customers, service providers, distributors and application developers

A “must attend” event for industry press, analysts and consultants

The hottest new technology demonstrations Conferences focused on decision-enabling Big name speakers: industry experts, visionaries, customer CxOs… Big name exhibitors: Nokia, IBM, HP, Thales… THE place to be connected to the enterprise communications business Specific sub-events for targeted audiences: C-level, verticals, partners, analysts… Alcatel-Lucent Enterprise strategic vision and product roadmaps

Key Facts and Figures of Alcatel-Lucent Enterprise Forum 2008

7,400 visitors at Alcatel-Lucent Enterprise Forum 2008, even though 2 days instead of 3!

25% of visitors from outside Europe (up from 2007)

95% of all visitors have a good or excellent overall impression of the Forum (same as 2007)

91% of Partners thought that the event helped generate business (up from 2007)

Consistently more than 7,000 visitors EVERY year

In my four years attending Forum this year’s analyst event undoubtedly provided the greatest value to me. Customers are looking for technology to give them a real competitive advantage, and I think that Alcatel-Lucent has understood the idea of value and return on investment. It's very encouraging actually, it looks like they're moving in the direction we're interested in and I think as a customer of theirs we've got a pretty good looking future It's my first time at the Forum and it's very impressive, very well organized. Congratulations and thanks for the richness of content! I have enough content to write articles for the rest of the year! What they said in 2008

Press and Analysts

Press 133 journalists from 36 countries

145 pieces of coverage - 90% positive, 10% neutral

Analysts 23 analysts from 13 firms 53% of analyst firms wrote reports/blogs with positive tone

2 Forum 2009 Theme Become a Dynamic Enterprise…

Enterprise priorities are not simple… Attract Customers Increase the Bottom Line Innovate Deploy architectures Retain Talents Understand the Facebook Generation Target New Markets Invest in new Technologies Gain Market Shares OutPace the Market Growth Resist to Competition Be Green Cope with Regulatory Rules Address Emerging Markets Understand Customers Needs Invent New Products & Services Report to the Financial Market Execute faster than the others

… but their businesss imperatives are. Attract Customers Increase the Bottom Line Innovate Deploy architectures Retaining Talents Understand the New Generation Make Money Invest in new Technologies Gain Market Shares OutPace the Market Growth Resist to S ave Money Reduce the Carbon FootPrint Cope with Regulatory Rules Address Emerging Markets Understand Customers Needs Invent New Products & Services Report to the Financial Market Execute faster than the others Communicate

Solving Business Imperatives through Communications Speed of Execution , Control of Cost and Customer Service are the main drivers

Alcatel-Lucent’s Vision for The Dynamic Enterprise

The dynamic enterprise masters each of these business imperatives by interconnecting the core assets of its business – network, people, processes and knowledge – using secure, real-time communications.

People Process Network Knowledge

Actionable Strategies to Solve Business Imperatives Control Costs Speed Execution Strengthen Relationships IP Centralization Virtualization UC 2.0 CEBP CC iCFD BPR

ACD

CTI

INTELLIGENT ROUTING

GVP

INTEGRATION WITH CRM

WORKFORCE MANAGEMENT

INTEGRATION WITH VOICE RECOGNITION

IP NETWORKING

IP TELEPHONY

SECURITY

NETWORK MNGMNT

TERMINALS

WIRELESS LAN

Eco-sustainability Innovation Compliance Enabling Sustainable Business Practices Simplify communications with Unbound Networks Make Money Save Money Connect Knowledge to drive business performance Make Money Save Money Create a Superior Customer Experience Make Money Save Money

MY IC

USER PROFILES

MY TEAMWORK

VIDEO COMMS

INTEGRATION MS

INTEGRATION IBM

GETS

3550 NLG

8550 WSG

2.0 INTEGRATION

TIKITAG

3 Forum 2009 What’s in store…

partners simplify communications dynamic communications framework innovation eco-sustainability contact centers save money applications superior customer experience network become a dynamic enterprise enterprise 2.0 success services industry mobility experts virtualization people sustainable business practices demonstrations green ITC alliances integration solving make money business imperatives guest speakers insight interaction networking knowledge keynote thought leadership security management strategy analysts IP telephony conferences cutting edge technology connected knowledge compliance consultants strengthen relationships learning unified communications data networking vision press improve business performance solutions unbound networks process

Alcatel-Lucent Enterprise Forum 2009

The basics

When

Wednesday March 4 th and Thursday March 5 th , 2009

Where

Palais des Congrès, Paris, France

The agenda PLUS Specific sub-events for: VIPs and Proximity members, Press, Consultants, Analysts, Business Partners…

Conferences

Once again, Alcatel-Lucent has pulled out the stops to bring you a conference program full of insight, vision, ideas and practical solutions.

Covering everything you need to turn your business into a Dynamic Enterprise

IP Telephony - Data networks - Management Solutions - Contact Center - Mobility -Unified Communications - Security - Process Integration

Specialist sessions for key industries

Healthcare – Finance – Hospitality – Education – Government – Transportation - Energy & Utilities – Service Providers

Sessions to suit every information need

Vision – Essentials - In depth – Future trends (TBC)

Guest speakers for an alternate view

Customers – Partners - Industry experts - Analysts

More than 50 conferences in total

Demonstrations

Find the very best technology the communications world has to offer your business.

Discuss your needs with our specialist demonstrators and have your questions answered first-hand.

Get to grips with the technology directly: press the buttons, touch the screens and push your business boundaries.

More than 40 demos

IP Telephony - Data networks - Management Solutions - Contact Center – Mobility - Unified Communications - Security - Process Integration –Innovations – Verticals - Terminals & Softphones

More than 40 demonstrations for solutions and innovations

Exhibitors

The Alcatel-Lucent Enterprise Forum 2009 brings together Business Partners, Application Partners and Alliance Partners all under one roof. The Alcatel-Lucent “Village” is where you can meet those who are exhibiting to discuss the latest technologies, innovative applications and business services that add value to Alcatel-Lucent solutions and to your business.

Represents 2008 exhibitors for illustrative purposes, 2009 participants being finalized

In short: why you should be there in 2009!

Discover the latest solutions and cutting edge technologies through more than 40 demonstrations and 50 conferences.

Ask questions, exchange experiences, and discuss new ideas with your peers, leading visionaries in the industry, technology experts and top Alcatel-Lucent executives.

Get up-close and personal with Business Partners, Application Partners and Alliance Partners, there ready to bring you best-in-class services and value-added applications for Alcatel-Lucent solutions.

Listen to the Keynote Address, featuring new Alcatel-Lucent CEO Ben Verwaayen

Take your first steps towards becoming a dynamic enterprise Thought leadership Customer testimonials Business cases Industry opinion Peer to peer sharing Technical experts Partner support Solution demos Independent experts and MORE!

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How to attend

The Alcatel-Lucent Enterprise Forum is an INVITATION-ONLY event

Invitations are extended to customers, partners, press, analysts, consultants and other special interest groups through Alcatel-Lucent representatives and our eco-system of Partners