CollaborationConversationConversionJustin RondeauDirector of Marketing@jtrondeau#convcon #convcon!
Social Media is More than just Facebook & TwitterBlogs & Community Q&A Sites/Forums! News & Bookmark Boards! Aggregators ! Don t spread yourself too thin!! Think Divide and Conquer ! #convcon!
• Facebook is So you wantnearing 800 Million to go social…users! • It also dominates!user time spent online! #convcon!
WARNINGDon t start on Facebook unless you Clear! have created these types of goals Measurable! Realistic! #convcon!
Designs are Critical on Facebook Look how these Bose Doesn t! pages stand out Quite Get the Picture! !! #convcon!
They are all all of the ! What do establishedprevious pages have in common?! brands #convcon!
90% of your Fans NEVER Return to Your Page!Social Media is about community, you 90% of Your Fans will! You Need to Make your impact!need a great looking & persuasive landing REMEMBER!NEVER Return to Your Page!tab to turn visitors into fans.Designs are the ﬁrst and most crucialstep to reap the beneﬁts of Facebook #convcon!
Fan Cycle & SocialDesign generates! Your Reach a micro conversion!1. Fan Visits Page2. Likes Page3. Interacts with Page4. People within the Fan s Community Building! Network see activity Turn Likes into Leads!5. Fan s friend visits page and Leads !6. Repeat 2-4 into Conversions! #convcon!
Crafting Your Page• Fan-Gated Content• Clear Call to Action, e.g., Like Us • Incentive to Act #convcon!
Perricone MD Gets it thoughno wonder! It show!Landing Tabonly!Look at for"Even10% of Why they have !New Visitors!Many your Fans! tabs!Return 22,626page! to your Fans!They have! them!Perricone givesPlenty to look at! #convcon!
Tools To Help Create Landing Tabs Free Tools! Paid Tools! #convcon!
Increase Traffic to Your Page Facebook Ads Social Plug Ins #convcon!