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Social Success: Using Facebook as a LandingPage & Converting in the   Social Eco-systemRic Dragon, DragonSearchJustin Rond...
Ric$Dragon$CEO$DragonSearch$@ricdragon$$Author$of$$Social$Marketology$coming$June$2012$$$
LEAD$GOLD$
US$      THEM$      •  To$be$recognized$          •  To$be$liked$          •  To$be$safe$
• They$buy$something$from$you$• Social$proof$
• They$buy$something$from$you$• Social$proof$• Influencer$outreach$• Share$of$voice$in$community$• Engagement$• AmplificaLon...
• They$buy$something$from$you$• Social$proof$• Influencer$outreach$• Share$of$voice$in$community$• Engagement$• AmplificaLon...
Balanced$Scorecard$                        Financial$                                     Learning$&$            Customer$...
hRp://darmano.typepad.com/logic_emoLon/2007/08/theYmarkeLngYs.html$
hRp://socialsteve.wordpress.com/$
• They$buy$something$from$you$• Social$proof$• Influencer$outreach$• Share$of$voice$in$community$• Engagement$• Shared$• Li...
Understand$Social$Conversions$$Don’t$just$measure$the$easy$things$$Understand$Business$ObjecLves$$Map$the$two$to$one$anoth...
CollaborationConversationConversionJustin RondeauDirector of Marketing@jtrondeau#convcon                         #convcon!
Social Media is More than     just Facebook & TwitterBlogs & Community   Q&A Sites/Forums!   News & Bookmark      Boards! ...
• Facebook is     So you wantnearing 800 Million    to go social…users!                       • It also dominates!user tim...
WARNINGDon t start on Facebook unless you                Clear! have created these types of goals                         ...
Designs are Critical on      Facebook             Look how these                 Bose Doesn  t!              pages stand o...
They are all all of the !       What do establishedprevious pages have in common?!            brands                      ...
90% of your Fans NEVER  Return to Your Page!Social Media is about community, you  90% of Your Fans will!  You Need to Make...
Fan Cycle & SocialDesign generates!                 Your Reach                             a micro conversion!1.  Fan Visi...
Crafting Your Page•  Fan-Gated   Content•  Clear Call to   Action, e.g., Like   Us •  Incentive to Act                    ...
Perricone MD Gets it    thoughno wonder!       It show!Landing Tabonly!Look at for"Even10% of Why they have !New Visitors!...
Tools To Help Create Landing             Tabs                 Free Tools!       Paid Tools!                          #conv...
Increase Traffic to Your Page                            Facebook Ads    Social Plug Ins                            #convc...
Measure Your Influence                             Facebook Insights !             EdgeRank Checker!                       ...
Be Careful with 3rd Party            Tools!In a study by  EdgeRank Checker  decreases  engagement by  80%Great for analyzi...
Remember:
Have Fun &Engage Your 
Fans                #convcon!
Social Page Builder         Create a Facebook          Page in minutes         250+ Agency Quality          Templates to C...
Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system
Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system
Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system
Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system
Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system
Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system
Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system
Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system
Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system
Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system
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Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system

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Transcript of "Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system"

  1. 1. Social Success: Using Facebook as a LandingPage & Converting in the Social Eco-systemRic Dragon, DragonSearchJustin Rondeau, TemplateZone
  2. 2. Ric$Dragon$CEO$DragonSearch$@ricdragon$$Author$of$$Social$Marketology$coming$June$2012$$$
  3. 3. LEAD$GOLD$
  4. 4. US$ THEM$ •  To$be$recognized$ •  To$be$liked$ •  To$be$safe$
  5. 5. • They$buy$something$from$you$• Social$proof$
  6. 6. • They$buy$something$from$you$• Social$proof$• Influencer$outreach$• Share$of$voice$in$community$• Engagement$• AmplificaLon$• Like$more$
  7. 7. • They$buy$something$from$you$• Social$proof$• Influencer$outreach$• Share$of$voice$in$community$• Engagement$• AmplificaLon$• Like$more$
  8. 8. Balanced$Scorecard$ Financial$ Learning$&$ Customer$ Growth$ Internal$ Business$ Process$
  9. 9. hRp://darmano.typepad.com/logic_emoLon/2007/08/theYmarkeLngYs.html$
  10. 10. hRp://socialsteve.wordpress.com/$
  11. 11. • They$buy$something$from$you$• Social$proof$• Influencer$outreach$• Share$of$voice$in$community$• Engagement$• Shared$• Like$more$
  12. 12. Understand$Social$Conversions$$Don’t$just$measure$the$easy$things$$Understand$Business$ObjecLves$$Map$the$two$to$one$another$$Educate$stakeholders$$$ Ric$Dragon$ CEO$DragonSearch$ @ricdragon$ $ Author$of$$ Social$Marketology$ coming$June$2012$ $
  13. 13. CollaborationConversationConversionJustin RondeauDirector of Marketing@jtrondeau#convcon #convcon!
  14. 14. Social Media is More than just Facebook & TwitterBlogs & Community Q&A Sites/Forums! News & Bookmark Boards! Aggregators ! Don t spread yourself too thin!! Think Divide and Conquer ! #convcon!
  15. 15. • Facebook is So you wantnearing 800 Million to go social…users! • It also dominates!user time spent online! #convcon!
  16. 16. WARNINGDon t start on Facebook unless you Clear! have created these types of goals Measurable! Realistic! #convcon!
  17. 17. Designs are Critical on Facebook Look how these Bose Doesn t! pages stand out Quite Get the Picture! !! #convcon!
  18. 18. They are all all of the ! What do establishedprevious pages have in common?! brands #convcon!
  19. 19. 90% of your Fans NEVER Return to Your Page!Social Media is about community, you 90% of Your Fans will! You Need to Make your impact!need a great looking & persuasive landing REMEMBER!NEVER Return to Your Page!tab to turn visitors into fans.Designs are the first and most crucialstep to reap the benefits of Facebook #convcon!
  20. 20. Fan Cycle & SocialDesign generates! Your Reach a micro conversion!1.  Fan Visits Page2.  Likes Page3.  Interacts with Page4.  People within the Fan s
 Community Building! Network see activity Turn Likes into Leads!5.  Fan s friend visits page and Leads !6.  Repeat 2-4 into Conversions! #convcon!
  21. 21. Crafting Your Page•  Fan-Gated Content•  Clear Call to Action, e.g., Like Us •  Incentive to Act #convcon!
  22. 22. Perricone MD Gets it thoughno wonder! It show!Landing Tabonly!Look at for"Even10% of Why they have !New Visitors!Many your Fans! tabs!Return 22,626page! to your Fans!They have! them!Perricone givesPlenty to look at! #convcon!
  23. 23. Tools To Help Create Landing Tabs Free Tools! Paid Tools! #convcon!
  24. 24. Increase Traffic to Your Page Facebook Ads Social Plug Ins #convcon!
  25. 25. Measure Your Influence Facebook Insights ! EdgeRank Checker! TwentyFeet! Crowdbooster! Unilyzer!Social Bakers! #convcon!
  26. 26. Be Careful with 3rd Party Tools!In a study by EdgeRank Checker decreases engagement by 80%Great for analyzing, not for engaging #convcon!
  27. 27. Remember:
Have Fun &Engage Your 
Fans #convcon!
  28. 28. Social Page Builder Create a Facebook Page in minutes 250+ Agency Quality Templates to Craft a landing tab Amazing Additional Features #convcon!
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