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Become an Inbound Marketing Ninja in 3 Easy Steps
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Become an Inbound Marketing Ninja in 3 Easy Steps

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Presented on November 10th, 2012 at the Babson Entrepreneurial Forum (http://babsonforum.com/2012/). …

Presented on November 10th, 2012 at the Babson Entrepreneurial Forum (http://babsonforum.com/2012/).

Inspired by Mark Kilens, Inbound 2012 presenter:(http://www.inboundconference.com/agenda/schedule-tuesday/How-to-Become-an-Inbound-Marketing-Ninja-in-5-Easy-Steps).

Published in: Business

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Transcript

  • 1. INBOUND How to Become a(n)( Marketing Ninja ! in 3 Easy Steps
  • 2. Amanda Iglesias! @amandalucia B#inbound12
  • 3. Once upon a time...
  • 4. ...all markets were conversations.
  • 5. As society evolved...
  • 6. ...something became very apparent.#inbound12
  • 7. really >It’s hard to mimic face toface interaction....
  • 8. ...on the Internet.
  • 9. 88%of US internet users ages 14+ will browseor research products online in 2012.US Digital Media Usage report, eMarketer
  • 10. Websites aretransforming into revenue generating assets.
  • 11. Marketing isn’t arts & crafts.
  • 12. Visitors(
  • 13. > Customers
  • 14. Seems easy!How?!
  • 15. U s Attract the right people.
  • 16. U s Attract the right people. Have the right conversations. G S
  • 17. U s Attract the right people. Have the right conversations.Focus on the right metrics. G S Z Y
  • 18. Us Attract
  • 19. Web content is key.#inbound12
  • 20. Web content Blog is key.
  • 21. A blog isa blog isa blog.!!Not Really. !
  • 22. Blog content helps you pull" the right people in.
  • 23. >1M unique visits!100K subscribers!
  • 24. A blog shouldcontain yourmost valuableasset:
  • 25. your knowledge.
  • 26. Use it to educate your prospects.#inbound12
  • 27. Web content Blog is key. Social Media
  • 28. content!
  • 29. 96%of marketers use social media to drivetraffic to content, up from 88% in 2011The Outrain Blog - The State of Content Marketing, 2012
  • 30. ’t ju st onD us h! .... "p content y our
  • 31. 50% Share and promoteyours other content! ) ( > 50% 3rd party
  • 32. Don’t shut yourselfoff from existingconversations! >
  • 33. Don’t be afraid to experiment ! with different channels!
  • 34. TO DO: 1) Blog 2x a week 2) 3)
  • 35. TO DO: 1) Blog 2x a week 2) One topic per article 3)
  • 36. TO DO: 1) Blog 2x a week 2) One topic per article 3) Use long-tail keywords
  • 37. GS Convert
  • 38. Research!What do I need and why do I need it?
  • 39. Whitepapers Research! ChecklistsWhat do I need and eBooks why do I need it? Guides
  • 40. Evaluation!What’s right for me?
  • 41. Kits Webinars Evaluation!Buying Guides What’s right for me? Case Studies
  • 42. Purchase!How do I make the right investment?
  • 43. Demos Purchase! ConsultationsHow do I make the right Trials investment? Talk to sales
  • 44. Create a pathdown thefunnel. >
  • 45. Call-to-action Button
  • 46. Landing Page>|
  • 47. Thank You Page> >| |
  • 48. TO DO: 1) Perform research 2) 3)
  • 49. TO DO: 1) Perform research 2) Establish buying criteria 3)
  • 50. TO DO: 1) Perform research 2) Establish buying criteria 3) Evaluate vendors (
  • 51. ZY Analyze
  • 52. Data is the path tomore visitors, leads, and customers.
  • 53. What to Bloganalyze?
  • 54. >VisitsSubscribersLeadsSocial sharesInbound links
  • 55. What to Bloganalyze? Social Media
  • 56. Followers>
  • 57. Clicks"RetweetsLikesVisitsLeads
  • 58. What to Bloganalyze? Social Media Conversion Rates
  • 59. Clickthrough Rate>> >| |
  • 60. Visit-to-lead rate > > | |
  • 61. What to Bloganalyze? Social Media Conversion Rates Visitors Leads Customers
  • 62. Visit(>
  • 63. |>Lead
  • 64. $Customer
  • 65. You’re not going to git right the first time.
  • 66. The fun is infiguring it out!
  • 67. TO DO: 1) Look at the right data 2) 3)
  • 68. TO DO: 1) Look at the right data 2) Recalibrate your efforts 3)
  • 69. TO DO: 1) Look at the right data 2) Recalibrate your efforts 3) Try again (and again). (
  • 70. Us
  • 71. U Gs S
  • 72. U G Zs S Y
  • 73. Amanda Iglesias! @amandalucia B#inbound12
  • 74. Learn more at:www.hubspot.com/marketing-resources