Preschool California Social Media Presentation

Preschool California in the Social Media Sandbox

“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” – Wikipedia
Slide from “What is Social Media?” SlideShare

Why Should Preschool California Hop into the Social Media Sandbox?

Reason 1: Over 2/3 of the global Internet population is on a social network. Nielsen report, 2009
Image from Flickr User Starbuck77. Data from “What is Social Media?” SlideShare Presentation

Reason 2: According to a recent survey, 3 out of 4 non-profits have some kind of social media presence. NTEN, 2009 Survey
Image from Flickr. Data from “What is Social Media?” SlideShare Presentation

Reason 3: Visiting a social networking site is now the 4th most popular online activity—ahead of checking personal email. – Nielsen report, 2009
Image from 25Mag.com. Data from “What is Social Media?” SlideShare Presentation

Reason 4: We can reach our audiences.From the grassroots…
42%
Twitter users have children; of those, over 40% have children under 11 years old

… to our partners, allies and other ECE advocates.

“
If you’re not on a social networking site, you’re not on the Internet.– IAB Report on Social Media and AdvertisingApril 2008

What Can Social Media Give Us?

Access to grassroots audience
Up-to-date news source
Timely, immediate action
Increased web traffic and e-list

Our Social Media Purpose

awarenessof ECE, Preschool California, and our relationship with other stakeholders
participation in advocacy campaigns and information sharing
ECE engagement in social media
Increase

Our Social Media Strategy: (Hopefully!) A Focused, Thoughtful Effort

What Are We Doing with Our Social Networks?
Youtube: video repository
Facebook: Fan Page
Flickr: Photo Repository
Twitter account

YouTube

Flickr

Facebook

Twitter

Staying Organized

How Do We Measure Our Progress?
Link tracking
Facebook and Twitter statistics
Twitter Growth
11/21:
465 followers
7/15
65 followers
03/25
790 followers
6/03
22 followers
01/10
598
followers
9/10:
181 followers
Trial period
Brittney tracks gub candidates
Official debut

What’s on the Horizon
Twitter gubernatorial debate
Advocacy campaigns
How can Preschool California work together to further this effort?
Policy updates
Field updates
Giving our users “insider” information

Thank You!
Questions?
All unmarked images in this presentation are from Flickr.com

Preschool California Social Media Presentation

by Ashlee Tran on Mar 29, 2010

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Preschool California Social Media Presentation — Presentation Transcript

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