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Preschool California Social Media Presentation

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Social media presentation given in early October for Preschool California. Revised to include newest statistics. …

Social media presentation given in early October for Preschool California. Revised to include newest statistics.

This presentation uses a slide and some data from a very useful and popular slideshow called "What the F*** is Social Media" which is available on SlideShare.

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  • 1.Our details, subscribers, and how many have watched our videos2. How to interact with us3. Our most watched video and its details
  • List of Our Fans – huge increase in fans from the debut email; most of our users are on Fbook, which makes sense since it’s seen as a more trustworthy, reliable sense of communication. Most people were just getting on fbook by the time Twitter happened…Share photosVarious forms of interaction with our fansLinks, images and excerpts for viewers
  • 140 Characters Followers and following Direct messages (similar to email) Trending topicsAll of my tweets and all the tweets of those I’m following
  • @ users and Retweets
  • URL shorteningHashtags as keywords
  • Transcript

    • 1. Preschool California in the Social Media Sandbox
    • 2. “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” – Wikipedia
      Slide from “What is Social Media?” SlideShare
    • 3. Why Should Preschool California Hop into the Social Media Sandbox?
    • 4. Reason 1: Over 2/3 of the global Internet population is on a social network. Nielsen report, 2009
      Image from Flickr User Starbuck77. Data from “What is Social Media?” SlideShare Presentation
    • 5. Reason 2: According to a recent survey, 3 out of 4 non-profits have some kind of social media presence. NTEN, 2009 Survey
      Image from Flickr. Data from “What is Social Media?” SlideShare Presentation
    • 6. Reason 3: Visiting a social networking site is now the 4th most popular online activity—ahead of checking personal email. – Nielsen report, 2009
      Image from 25Mag.com. Data from “What is Social Media?” SlideShare Presentation
    • 7. Reason 4: We can reach our audiences.From the grassroots…
      42%
      Twitter users have children; of those, over 40% have children under 11 years old
    • 8. … to our partners, allies and other ECE advocates.
    • 9.
      If you’re not on a social networking site, you’re not on the Internet.– IAB Report on Social Media and AdvertisingApril 2008
    • 10. What Can Social Media Give Us?
    • 11. Access to grassroots audience
      Up-to-date news source
      Timely, immediate action
      Increased web traffic and e-list
    • 12. Our Social Media Purpose
    • 13. awarenessof ECE, Preschool California, and our relationship with other stakeholders
      participation in advocacy campaigns and information sharing
      ECE engagement in social media
      Increase
    • 14. Our Social Media Strategy: (Hopefully!) A Focused, Thoughtful Effort
    • 15. What Are We Doing with Our Social Networks?
      Youtube: video repository
      Facebook: Fan Page
      Flickr: Photo Repository
      Twitter account
    • 16. YouTube
    • 17. Flickr
    • 18. Facebook
    • 19.
    • 20. Twitter
    • 21.
    • 22.
    • 23.
    • 24. Staying Organized
    • 25. How Do We Measure Our Progress?
      Link tracking
      Facebook and Twitter statistics
      Twitter Growth
      11/21:
      465 followers
      7/15
      65 followers
      03/25
      790 followers
      6/03
      22 followers
      01/10
      598
      followers
      9/10:
      181 followers
      Trial period
      Brittney tracks gub candidates
      Official debut
    • 26. What’s on the Horizon
      Twitter gubernatorial debate
      Advocacy campaigns
      How can Preschool California work together to further this effort?
      Policy updates
      Field updates
      Giving our users “insider” information
    • 27. Thank You!
      Questions?
      All unmarked images in this presentation are from Flickr.com

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