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Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
Andrewgrillmomoamsterdamshow 090602032913-phpapp02
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Andrewgrillmomoamsterdamshow 090602032913-phpapp02

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  • 1. www gapingvoid.comThis time…it’s personal. How mobile challengeseverything we thought we knew about advertisingAndrew Grill, Mobile Advertising Evangelist &Head of Business Development – Gigafone LondonCalling.mobi twitter @andrewgrill
  • 2. LondonCalling.mobi
  • 3. Life is for sharing LondonCalling.mobi
  • 4. “91% have the devicewithin arms reach 24 x 7” LondonCalling.mobi Morgan Stanley 2007
  • 5. “63% of Americans are notwilling to share their mobilephone with anyone” LondonCalling.mobi Wired Magazine
  • 6. “it takes an average of 26hours for a user to noticeand report a lost wallet…a lost phone is reported in68 mins” LondonCalling.mobi Unisys Survey
  • 7. iPhone statistic / reference goes here LondonCalling.mobi any analyst
  • 8. What your mobile says about you LondonCalling.mobi
  • 9. The MadMen need to change their approach LondonCalling.mobi
  • 10. What’s wrong with this picture ? LondonCalling.mobi
  • 11. The advertising world has to change LondonCalling.mobi
  • 12. Ad avoidance LondonCalling.mobi
  • 13. World’s most successful mobile advertising campaign LondonCalling.mobi
  • 14. World’s most successful mobile advertising campaign LondonCalling.mobi
  • 15. LondonCalling.mobi
  • 16. Imagine if advertising was personal LondonCalling.mobi
  • 17. Radio with pictures – TV in 1941 LondonCalling.mobi
  • 18. The internet … on your mobile LondonCalling.mobi
  • 19. What’s happening now? LondonCalling.mobi
  • 20. Branded applications LondonCalling.mobi
  • 21. Branded experiences LondonCalling.mobi
  • 22. In game advertising LondonCalling.mobi
  • 23. In call / idle screen LondonCalling.mobi
  • 24. In call / idle screen LondonCalling.mobi
  • 25. GeoVector - Surf the Whole Wide World™Your phone is a “world mouse” LondonCalling.mobi
  • 26. Making campaigns measurable LondonCalling.mobi
  • 27. Mobile secret #1“Mobile operators don’tcollect the informationadvertisers need” LondonCalling.mobi
  • 28. “Volkswagen spendONE PERCENT of their DIGITALbudget on mobile” VW CRM Manager May 2009 LondonCalling.mobi
  • 29. Mobile secret #2“no-one ever got sackedfor buying TV” LondonCalling.mobi
  • 30. Concept of the “big ad”…on a 10cm screen LondonCalling.mobi World Face/British Airways 1989
  • 31. Mobile secret #3“We’re a bit scared thatmobile may expose thelack of transparency withTV ratings” Ad executive 2008 LondonCalling.mobi
  • 32. Mobile as yourremotecontrol in themultiverse LondonCalling.mobi
  • 33. Subtle way of learning more about you LondonCalling.mobi
  • 34. Mobile secret #4“we’re not interested inCPM or click-throughrates…we just want to sellproducts” Brand Manager FMCG 2008 LondonCalling.mobi
  • 35. “Ultimately advertising must sell...or else” David Ogilvy LondonCalling.mobi
  • 36. Mobile secret #5“Small is beautiful withmobile” LondonCalling.mobi
  • 37. The changing face of advertising LondonCalling.mobi
  • 38. Mobile secret #6“Unless we heed the 3 Psof mobile it will never takeoff as a medium” LondonCalling.mobi
  • 39. PermissionPrivacyPreferenceInference and assumption has a limited lifespan LondonCalling.mobi
  • 40. A new name for mobile advertising? LondonCalling.mobi
  • 41. Mobile Advertising Blog www.LondonCalling.mobiFollow me on twitter.com/AndrewGrillemail me via andrewgrill.com/contact+44 788 198 6694 LondonCalling.mobi twitter @andrewgrill

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