www                                                           gapingvoid.comThis time…it’s personal. How mobile challenges...
LondonCalling.mobi
Life is for sharing                      LondonCalling.mobi
“91% have the devicewithin arms reach 24 x 7”                   LondonCalling.mobi                     Morgan Stanley 2007
“63% of Americans are notwilling to share their mobilephone with anyone”                     LondonCalling.mobi           ...
“it takes an average of 26hours for a user to noticeand report a lost wallet…a lost phone is reported in68 mins”          ...
iPhone statistic / reference        goes here                    LondonCalling.mobi                             any analyst
What your mobile says about you                          LondonCalling.mobi
The MadMen need to change their approach                              LondonCalling.mobi
What’s wrong with this picture ?                            LondonCalling.mobi
The advertising world has to change                           LondonCalling.mobi
Ad avoidance               LondonCalling.mobi
World’s most successful mobile advertising campaign                                      LondonCalling.mobi
World’s most successful mobile advertising campaign                                     LondonCalling.mobi
LondonCalling.mobi
Imagine if advertising was personal                           LondonCalling.mobi
Radio with pictures – TV in 1941                         LondonCalling.mobi
The internet … on your mobile                          LondonCalling.mobi
What’s happening now?                        LondonCalling.mobi
Branded applications                       LondonCalling.mobi
Branded experiences                      LondonCalling.mobi
In game advertising                      LondonCalling.mobi
In call / idle screen                        LondonCalling.mobi
In call / idle screen                        LondonCalling.mobi
GeoVector - Surf the Whole Wide World™Your phone is a “world mouse”                                LondonCalling.mobi
Making campaigns measurable                        LondonCalling.mobi
Mobile secret #1“Mobile operators don’tcollect the informationadvertisers need”                    LondonCalling.mobi
“Volkswagen spendONE PERCENT of their DIGITALbudget on mobile”                   VW CRM Manager May 2009                  ...
Mobile secret #2“no-one ever got sackedfor buying TV”                   LondonCalling.mobi
Concept of the “big ad”…on a 10cm screen                               LondonCalling.mobi                          World F...
Mobile secret #3“We’re a bit scared thatmobile may expose thelack of transparency withTV ratings”                     Ad e...
Mobile as yourremotecontrol in themultiverse       LondonCalling.mobi
Subtle way of learning more about you                           LondonCalling.mobi
Mobile secret #4“we’re not interested inCPM or click-throughrates…we just want to sellproducts”                   Brand Ma...
“Ultimately advertising must sell...or else”                                     David Ogilvy                             ...
Mobile secret #5“Small is beautiful withmobile”                     LondonCalling.mobi
The changing face of advertising                           LondonCalling.mobi
Mobile secret #6“Unless we heed the 3 Psof mobile it will never takeoff as a medium”                      LondonCalling.mobi
PermissionPrivacyPreferenceInference and assumption has a limited lifespan                                  LondonCalling....
A new name for mobile advertising?                          LondonCalling.mobi
Mobile Advertising Blog    www.LondonCalling.mobiFollow me on twitter.com/AndrewGrillemail me via andrewgrill.com/contact+...
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Andrewgrillmomoamsterdamshow 090602032913-phpapp02

  1. 1. www gapingvoid.comThis time…it’s personal. How mobile challengeseverything we thought we knew about advertisingAndrew Grill, Mobile Advertising Evangelist &Head of Business Development – Gigafone LondonCalling.mobi twitter @andrewgrill
  2. 2. LondonCalling.mobi
  3. 3. Life is for sharing LondonCalling.mobi
  4. 4. “91% have the devicewithin arms reach 24 x 7” LondonCalling.mobi Morgan Stanley 2007
  5. 5. “63% of Americans are notwilling to share their mobilephone with anyone” LondonCalling.mobi Wired Magazine
  6. 6. “it takes an average of 26hours for a user to noticeand report a lost wallet…a lost phone is reported in68 mins” LondonCalling.mobi Unisys Survey
  7. 7. iPhone statistic / reference goes here LondonCalling.mobi any analyst
  8. 8. What your mobile says about you LondonCalling.mobi
  9. 9. The MadMen need to change their approach LondonCalling.mobi
  10. 10. What’s wrong with this picture ? LondonCalling.mobi
  11. 11. The advertising world has to change LondonCalling.mobi
  12. 12. Ad avoidance LondonCalling.mobi
  13. 13. World’s most successful mobile advertising campaign LondonCalling.mobi
  14. 14. World’s most successful mobile advertising campaign LondonCalling.mobi
  15. 15. LondonCalling.mobi
  16. 16. Imagine if advertising was personal LondonCalling.mobi
  17. 17. Radio with pictures – TV in 1941 LondonCalling.mobi
  18. 18. The internet … on your mobile LondonCalling.mobi
  19. 19. What’s happening now? LondonCalling.mobi
  20. 20. Branded applications LondonCalling.mobi
  21. 21. Branded experiences LondonCalling.mobi
  22. 22. In game advertising LondonCalling.mobi
  23. 23. In call / idle screen LondonCalling.mobi
  24. 24. In call / idle screen LondonCalling.mobi
  25. 25. GeoVector - Surf the Whole Wide World™Your phone is a “world mouse” LondonCalling.mobi
  26. 26. Making campaigns measurable LondonCalling.mobi
  27. 27. Mobile secret #1“Mobile operators don’tcollect the informationadvertisers need” LondonCalling.mobi
  28. 28. “Volkswagen spendONE PERCENT of their DIGITALbudget on mobile” VW CRM Manager May 2009 LondonCalling.mobi
  29. 29. Mobile secret #2“no-one ever got sackedfor buying TV” LondonCalling.mobi
  30. 30. Concept of the “big ad”…on a 10cm screen LondonCalling.mobi World Face/British Airways 1989
  31. 31. Mobile secret #3“We’re a bit scared thatmobile may expose thelack of transparency withTV ratings” Ad executive 2008 LondonCalling.mobi
  32. 32. Mobile as yourremotecontrol in themultiverse LondonCalling.mobi
  33. 33. Subtle way of learning more about you LondonCalling.mobi
  34. 34. Mobile secret #4“we’re not interested inCPM or click-throughrates…we just want to sellproducts” Brand Manager FMCG 2008 LondonCalling.mobi
  35. 35. “Ultimately advertising must sell...or else” David Ogilvy LondonCalling.mobi
  36. 36. Mobile secret #5“Small is beautiful withmobile” LondonCalling.mobi
  37. 37. The changing face of advertising LondonCalling.mobi
  38. 38. Mobile secret #6“Unless we heed the 3 Psof mobile it will never takeoff as a medium” LondonCalling.mobi
  39. 39. PermissionPrivacyPreferenceInference and assumption has a limited lifespan LondonCalling.mobi
  40. 40. A new name for mobile advertising? LondonCalling.mobi
  41. 41. Mobile Advertising Blog www.LondonCalling.mobiFollow me on twitter.com/AndrewGrillemail me via andrewgrill.com/contact+44 788 198 6694 LondonCalling.mobi twitter @andrewgrill

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