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VREBC Reaching People With Market Data
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VREBC Reaching People With Market Data


Our presentation from the Virtual Real Estate Bar Camp on Jan 4, 2010. …

Our presentation from the Virtual Real Estate Bar Camp on Jan 4, 2010.
Reaching people with market data.

Published in Business , Technology
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  • 1. Beat the Headlines.
    Be the Local Market Expert.
    Strategies for reaching your real estate clients with statistics and data
  • 2. The Only 3 Questions Consumers Ask
    1. What’s for sale?
    • IDX Search, listing alerts
    2. How much is my house worth?
    • CMA, Comps
    3. How’s the market?
    • This is your opening!
    • 3. What’s different about this question from the other two?
  • How’s the market?
    When they ask,
    “I want to participate, show me how I can/why I should?”
    They know the market is bad…
    But how is it good for them?
    A “buying” signal
    Buying your services – they need an expert
    Compelling to action – they want guidance
  • 4. Your Clients Want the Data EVERYWHERE You Reach Them
    What’s going on out there?
    Help me keep an eye on things!
    Web & Social Media
    How quickly do I have to act?
    Does my agent know what she’s talking about?
    Email and Drip
    Listing Presentations
    Buyers and Offers
  • 5. For Sellers (Winning the Listing)
    Comps from the MLS – but your buyers are looking all around town
    Here’s what you need to know about the market, your competition, and buyers’ options
    Blogging HINT!
    INVENTORY is the easiest thing to blog/talk about.
    OMG! Inventory is WAY down. Let’s price accordingly.
  • 6. For Buyers
    “We like this house! Should we make an offer?”
    Are there more like it?
    Will it go quickly?
    How do we get this bid accepted?
    If you’re smart, you’ll accept our offer!
  • 7. A Powerful Way to Get Sellers Off the Price Fence
    % Price Decreased: Measures the number of active listings that
    have had a price reduction in the last 90 days
    Do you want to be ahead of this wave or behind it?
  • 8. Days-on-Market by “Quartile”
    Blogging HINT!
    “Let’s look at the Luxury Market in town”
  • 9. Reaching on the Web
    Lead Form Call to Action
    Local Pages
    Chart Widgets
    Social Media
    Sample Reports
    Soft Sell
    Hard Sell
    Blogging HINT!
    Personality with data is POWER!
    Relationships, inform
    Convert visitors to leads
    Personality, quantity
    High profile data, fewer options
  • 10. Great Web Site Samples
    • Real Estate Stats Bloggers
    • 11. – Heather Elias
    • 12.– Tony Lazzari
    • 13. - Dru Bloomfield
    • 14. – Teresa Boardman
    • 15. -Ginger Wilcox
    • 16. The Three Questions
    • 17. – Kelley Koehler
    • 18. Local Market Pages
    • 19. – Jessie Brossa
    • 20. – Eric Stegemann
    • 21. – Matt Stigliano
    • 22. Lead Focused
    • 23. – John Harper
  • Key Takeaways:
    How do you answer, “How’s The Market?”
    Be prepared for your buyer discussions, listing presentations AND web marketing.
    Clients want the insights/statistics/guidance no matter how you reach them: web, email, print, face-to-face
    All you have to do is remember Inventory and Days on Market. Up or Down trend?
  • 24. More Info