Building SugarCRM Modules For Fun And Profit

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These are the slides used at the April Atlanta SugarCRM Meetup. For more information on this presentation contact Josh Sweeney with ALT-Invest

http://www.crmstage.com

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Building SugarCRM Modules For Fun And Profit

  1. 1. Building SugarCRM Modules for Fun and Profit: GetSocial Twitter Pro Josh Sweeney Founder
  2. 2. <ul><li>Free Modules </li></ul><ul><ul><li>Built to help people. </li></ul></ul><ul><ul><li>No money involved. </li></ul></ul><ul><ul><li>If they have problems, it was free or you can support. </li></ul></ul><ul><ul><li>SugarForge, Company Site or Blog </li></ul></ul><ul><li>Pay Modules </li></ul><ul><ul><li>Lots to think about </li></ul></ul><ul><ul><li>License, ROI, Demand, Market, etc… </li></ul></ul><ul><ul><li>SugarExchange, Company Site or Blog </li></ul></ul>
  3. 3. Starting Point <ul><li>GetSocial Twitter </li></ul><ul><ul><li>Prototype </li></ul></ul><ul><ul><li>Somewhat before it’s time </li></ul></ul><ul><ul><li>Tweet from SugarCRM </li></ul></ul><ul><ul><li>Built with Marketing in mind </li></ul></ul><ul><li>GetSocial Twitter4Contacts </li></ul><ul><ul><li>Add Twitter accounts to contacts </li></ul></ul><ul><ul><li>Link to Twitter Profiles </li></ul></ul><ul><ul><li>Last 20 Tweets </li></ul></ul><ul><ul><li>Built with Sales in mind </li></ul></ul>
  4. 4. The Market <ul><li>Target </li></ul><ul><ul><li>Early Adopters </li></ul></ul><ul><ul><li>Established Companies </li></ul></ul><ul><ul><li>Open Source </li></ul></ul><ul><ul><li>Pro or Ent Users </li></ul></ul><ul><li>SugarCRM Metrics </li></ul><ul><ul><li>Use the numbers on the Sugar website </li></ul></ul><ul><ul><li>Use the downloads numbers in SugarExchange </li></ul></ul><ul><ul><li>Exchange downloads aren’t number of purchases. </li></ul></ul>
  5. 5. Scoping <ul><ul><li>Estimate hours available based on ROI, market analysis, and price of module. </li></ul></ul><ul><ul><li>15% - 20% overage on timeline </li></ul></ul><ul><ul><li>Focus on core features first </li></ul></ul><ul><ul><li>Allow time for testing </li></ul></ul><ul><ul><li>Don’t forget time for marketing and documentation. </li></ul></ul><ul><ul><li>Kill scope creep </li></ul></ul>
  6. 6. Expenses <ul><li>Development and QA </li></ul><ul><ul><li>Hours of projected development * hourly rate </li></ul></ul><ul><ul><li>Testing </li></ul></ul><ul><li>Marketing </li></ul><ul><ul><li>SugarExchange - $2000 listing fee </li></ul></ul><ul><ul><li>Twitter, Speeches, Time, Time, More Time </li></ul></ul><ul><li>Miscellaneous </li></ul><ul><ul><li>Payment Processing Service ( PayPal, Google, etc. ) </li></ul></ul><ul><ul><li>Logos, Graphics, Website Additions </li></ul></ul><ul><ul><li>Documentation </li></ul></ul>
  7. 7. Questions? Josh Sweeney Twitter: JoshSweeney Blog: JoshSweeney.com Website: www.ALT-Invest.net

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